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Has this ever happened to you?
You’ve discovered a fascinating statistic that clinches your persuasive argument. You save it for your last point, and deliver it clearly. You expect a wave of emotion to hit your audience, but…
Nothing. Your audience doesn’t react at all. Do they not get it?
If this sounds familiar, then you are not alone. A Six Minutes subscriber, Akiko Takeshita, sends this question via email:
I wonder if you have any advice for working statistics into a speech. Sometimes it works for me, but I often feel like the audience isn’t impacted by the statistic when the statistic seems very powerful to me. What am I doing wrong?
In this article, we examine the importance of using statistics in your speech, and how to do so effectively.