Articles by Andrew Dlugan:

Imagine… you’ve just been introduced.

In a few seconds, you’re going to deliver the speech of your life. Your opening hook is crisp. Your closing is powerful. Your stories are polished. Your attire is impeccable. You are confident.

And then the power goes out.

Or someone spills juice on you.

Or music starts blaring from outside the room.

Or the CEO leaves the room.

Or your key prop is missing.

Or a mild earthquake shakes the room.

Or your shirt ripped.

Or your computer freezes.

Or … (insert your worst nightmare here) .

There’s only one thing you can do — only one thing you must do.

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Thank You For Arguing is a fascinating introduction to classical and modern rhetoric, packed with speechwriting lessons for every public speaker.

It is grounded in the wisdom of the past (beginning with Aristotle’s ethos, pathos, and logos) and yet written for modern speakers with countless references to everyday persuasive examples.

This article is the latest of a series of public speaking book reviews here on Six Minutes.

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The previous article of the Ethos, Pathos, and Logos series defined pathos and described why emotional connection is so important for your presentations.

In this article, we explore how to build strong pathos in your presentations through a variety of emotional pathways.

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American psychologist William James wrote:

The emotions aren’t always immediately subject to reason, but they are always immediately subject to action.

Emotions — whether fear or love, pity or anger — are powerful motivators for your audience. An audience emotionally stimulated in the right way is more likely to accept your claims and act on your requests. By learning how to make emotional appeals, you greatly improve your effectiveness as a speaker.

In this article of the Ethos, Pathos, and Logos series, we turn our attention to pathos, and the role of emotion in persuasive public speaking.

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Six Minutes weekend reviews bring the best public speaking articles to you.

This review features topics including:

• PowerPoint and the Rule of Thirds;
• new public speaking books;
• persuasive techniques;
• training session tips;
• creating memorable story characters;
• effective use of pauses;
• new features in PowerPoint 2010;
• dealing with hecklers;
• and more!

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Six Minutes weekend reviews bring the best public speaking articles to you.

This review features topics including:

• frequently asked questions about Toastmasters;
• tactics for persuasive speaking;
• speechwriting tips;
• storytelling help from a Google ad;
• Obama’s State of the Union address;
• hands in the pockets;
• visual clichés;
• Sarah Palin and notes on her hands;
• the believability of Tiger Woods’ apology;
• and more!

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Made to Stick: Why Some Ideas Survive and Others Die packs powerful wisdom that will help you express your message so that your audience remembers it and acts on it.

This article is the latest of a series of public speaking book reviews here on Six Minutes.

• What’s Inside?
• The Price
• What I Loved
• How could it be better?
• What Others Think
• Verdict

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Have you taken a college course in public speaking?

Have you taught a college course in public speaking?

Which textbook did you use, and would you recommend it?

I’m interested to hear all your recommendations, the good and the bad.

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If you are an average speaker, you suck.

So do all of your colleagues with average presentation skills.

Let’s see why this is so…

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Your speaking ethos is critical to ensure that your audience is present, listening, and open to being persuaded by your ideas.

But, how do you maximize your ethos for a given speech and a given audience? Is ethos fixed before you open your mouth? Is there anything you can do during a speech that makes a difference?

This article shows you practical tactics you can employ to establish and increase your ethos.

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Twice each month, Six Minutes weekend reviews bring you the best public speaking articles from throughout the public speaking blogosphere.

Please share them with anyone you feel would benefit from the tips and techniques.

This review features topics including:

• recently released public speaking books;
• storytelling and details;
• remedies for voice malfunctions;
• handling hecklers;
• thanking the audience;
• cartoons in presentations;
• rehearsal strategies;
• a speech critique of Sir Ken Robinson;
• and more!

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