You can’t give the speech of your life until you first give life to your speeches.
One way to breathe life into your speeches is to craft memorable phrases that will linger on the lips of your audience, and a great tool to help you achieve this goal is chiasmus.
In this article, we define what chiasmus is, study several famous (and not-so-famous) chiasmus examples, and give some tips for crafting chiasmus into your own speeches.