Is your audience listening even before you speak your first words?
Do they have high expectations?
Are they prepared to be convinced by what you have to say?
If not, you are suffering from poor ethos.
The first article in the Ethos, Pathos, and Logos series introduced these core concepts for speakers.
In this article, we define ethos, we look at ways that an audience measures your ethos, and we examine why it is so critical for a successful speech.