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Articles tagged: audience analysis

The first article in the Speech Preparation Series outlined how to prepare a speech in six steps. In this second article, we examine the first of these steps — how to select a speech topic.

Selecting a speech topic sometimes feels like shooting an arrow in a random direction and hoping that it hits a target. If this is your approach, you are probably quite frustrated.

Your topic — and, more specifically, your core message — must be selected carefully. If it isn’t, then you won’t be able to effectively deliver the speech, and your audience won’t be interested or prepared to receive your message.

This begs the question: How do you choose a great speech topic?

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Ever wonder what the audience really wishes you would do better when you speak?

Chris Brogan conducted a quick and informal survey asking the question:

Quick: Give me YOUR 3 things you wish speakers would do better, or not do at all!

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