The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling has one consistent message: that storytelling is a critical skill for business communication and public speaking.
Author Annette Simmons weaves hundreds of stories into The Story Factor. These stories — drawn from cultures around the world — illustrate well the power of story in conveying lessons.
I discovered this public speaking book two years ago in my Toastmasters club library. When I picked up the book again recently to write this review, I was delighted to reacquaint myself with several stories that I have since adopted into my own speaking repertoire.