You know your content. Success is in view.
But now, your time slot has been chopped in two.
Oh my! Oh my! What will you do?
ACK!
If you’ve been speaking for a while, this has probably happened to you. If it hasn’t yet, it’s only a matter of time.
Can you still salvage the presentation and provide value for your audience?
The previous article in the Ethos, Pathos, and Logos series defined logos and described why logical arguments are so important for your presentations.
Okay, that’s all very good in theory, but do we need to be logical masters to build high logos?
No, not at all.
In this article, we examine simple techniques you can use in your presentations to be more persuasive by improving your logos.
Have you ever listened to a speaker and thought:
In all of these cases, the speaker probably suffered from poor logos. As a result, it’s doubtful that you adopted their central message or followed the call-to-action.
In this article of the Ethos, Pathos, and Logos series, we examine logos and the importance of conveying your message in a way that is both understandable and convincing to your audience.
Thomas Carlyle once observed:
Music is well said to be the speech of angels.
You can make your speechwriting sing by learning lessons from songwriters. By applying these eight songwriting techniques, you will get your audiences to virtually tap their feet, nod their heads, and even hum along to your message.
“And that’s the way it is.”
Former CBS News anchor Walter Cronkite closed every nightly broadcast with that signature phrase, a signal to his viewers of not simply the conclusion of his broadcast but the authenticity of what they had just experienced.
The familiar phrase, repeated every weeknight, threw a security blanket around his viewers. His mantra — decisive on principle and incisive on purpose — made his audience feel special, that they had been part of something tailored specifically for them.
You, too, can wrap your audience in a security blanket with a signature closing phrase at any type of recurring meetings. Read on to discover examples of mantra-like closing phrases that may stimulate your creativity in fashioning your own signature close.
Thank You For Arguing is a fascinating introduction to classical and modern rhetoric, packed with speechwriting lessons for every public speaker.
It is grounded in the wisdom of the past (beginning with Aristotle’s ethos, pathos, and logos) and yet written for modern speakers with countless references to everyday persuasive examples.
This article is the latest of a series of public speaking book reviews here on Six Minutes.
The previous article of the Ethos, Pathos, and Logos series defined pathos and described why emotional connection is so important for your presentations.
In this article, we explore how to build strong pathos in your presentations through a variety of emotional pathways.
American psychologist William James wrote:
The emotions aren’t always immediately subject to reason, but they are always immediately subject to action.
Emotions — whether fear or love, pity or anger — are powerful motivators for your audience. An audience emotionally stimulated in the right way is more likely to accept your claims and act on your requests. By learning how to make emotional appeals, you greatly improve your effectiveness as a speaker.
In this article of the Ethos, Pathos, and Logos series, we turn our attention to pathos, and the role of emotion in persuasive public speaking.
Made to Stick: Why Some Ideas Survive and Others Die packs powerful wisdom that will help you express your message so that your audience remembers it and acts on it.
This article is the latest of a series of public speaking book reviews here on Six Minutes.
Your speaking ethos is critical to ensure that your audience is present, listening, and open to being persuaded by your ideas.
But, how do you maximize your ethos for a given speech and a given audience? Is ethos fixed before you open your mouth? Is there anything you can do during a speech that makes a difference?
This article shows you practical tactics you can employ to establish and increase your ethos.
Is your audience listening even before you speak your first words?
Do they have high expectations?
Are they prepared to be convinced by what you have to say?
If not, you are suffering from poor ethos.
The first article in the Ethos, Pathos, and Logos series introduced these core concepts for speakers.
In this article, we define ethos, we look at ways that an audience measures your ethos, and we examine why it is so critical for a successful speech.
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