Articles by Stefania Lucchetti:

Most speakers approach their presentation as if they were the star actors in a theater play. They decide on the content, rehearse, and then deliver their impeccably prepared speech.

Giving a presentation however is different from playing Hamlet.  When watching a play, or a dance show, the audience wants to be entertained and emotionally engaged.  When attending a presentation, the audience expects to hear a relevant message and bring home something of value.  They will evaluate the speaker based on whether he or she can convey information that they can understand, digest, remember, and utilize.

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