Articles by Chiara Ojeda:

Presenters, teachers, and students all resist design-centered slide design on the basis of a perceived lack of time. Since I know that the visually-driven, Zen approach works, I am not deterred by this resistance; instead, I use one simple phrase to help cultivate strong design from presenters whose time is limited.

If you want to create beautiful, impactful, and audience-centered slides but don’t have 20 hours or more to devote to designing a slide deck, just remember the acronym C-R-A-P *, and create slides that embody strong Contrast, Repetition, Alignment, and Proximity.

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