Audience Analysis: A Guide for Speakers (Flashback Friday #17)
On Fridays, we dip into the article archive and emerge with one of the most memorable articles. We’ll dust it off, shine a light on it, and consider it from a new perspective.
Today’s Flashback Article
This week, we’re transporting back to November 2012 to learn about audience analysis.
This article — or, more correctly, this 4-article series — is probably the Six Minutes resource that I refer back to most frequently for my own presentations.
Experience has taught me that my presentations are more effective when I conduct a thorough analysis of my audience early in my preparations. I use the audience analysis worksheet often as I’m researching my topic, assembling my content, designing my visuals, and rehearsing my presentation.
Read the article series, and share your tips for being an audience-centric speaker: