Articles tagged: logic

The previous article in the Ethos, Pathos, and Logos series defined logos and described why logical arguments are so important for your presentations.

Okay, that’s all very good in theory, but do we need to be logical masters to build high logos?

No, not at all.

In this article, we examine simple techniques you can use in your presentations to be more persuasive by improving your logos.

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Have you ever listened to a speaker and thought:

  • “I’m… so… lost.”
  • “How did he come to that conclusion?”
  • “Interesting theory, but it wouldn’t work for me.”
  • “No way! That number has to be wrong.”
  • “Nice slides, but I’ll stick with my own method.”

In all of these cases, the speaker probably suffered from poor logos. As a result, it’s doubtful that you adopted their central message or followed the call-to-action.

In this article of the Ethos, Pathos, and Logos series, we examine logos and the importance of conveying your message in a way that is both understandable and convincing to your audience.

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2300 years ago, Aristotle wrote down the secret to being a persuasive speaker, the secret which forms the basis for nearly every public speaking book written since then.

Do you know the secret?

If you don’t, you might be wondering what a 2300-year-old theory has to do with public speaking in the year 2010.

In a word — everything!

In this article, you’ll learn what ethos, pathos, and logos are (the secret!), and what every speaker needs to understand about these three pillars of public speaking.

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