Article Category: Resources for Speakers

Free E-book – Visualizing Information for Advocacy: An Introduction to Information Design

Introduction to Information Design E-bookVisualizing Information for Advocacy: An Introduction to Information Design teaches you how to visually communicate your ideas.

This free ebook was created by John Emerson as a tool to help advocacy groups:

  • Tell their story more effectively;
  • Make their message more compelling; and
  • Use information design techniques to do it.

You may not speak on behalf of an advocacy group, but every time you speak, you are attempting to deliver a message. Your message will be more compelling if you understand and apply the visualization principles in this guide.

Visualizing Information for Advocacy is full of rich content and nearly every page contains visual examples demonstrating design principles such as:

  • Color
  • Typography
  • Structure
  • Elements
  • Technology
  • Clarity

Hans Rosling (previously featured in a speech critique) is one of many experts profiled. Here is another example demonstrating effective use of contrast in presentation design. One can imagine toggling between two PowerPoint slides to illustrate the contrast.

Example of Effective Contrast in Presentation Design

Most of the examples are too complex to go on a PowerPoint slide, but the principles scale well to simpler media as well.

From the back page:

You’ve got data, now what do you do with it?
How do you tell your story effectively?
How can you move your audience?

Get your free copy on the downloads page.

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