Articles by Peter Jeff:

Thomas Carlyle once observed:

Music is well said to be the speech of angels.

You can make your speechwriting sing by learning lessons from songwriters. By applying these eight songwriting techniques, you will get your audiences to virtually tap their feet, nod their heads, and even hum along to your message.

  1. Triad
  2. Refrain
  3. Cadence
  4. Harmony
  5. Rhythm
  6. Rhyme
  7. Echo
  8. Sound Effects

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“And that’s the way it is.”

Former CBS News anchor Walter Cronkite closed every nightly broadcast with that signature phrase, a signal to his viewers of not simply the conclusion of his broadcast but the authenticity of what they had just experienced.

The familiar phrase, repeated every weeknight, threw a security blanket around his viewers. His mantra — decisive on principle and incisive on purpose — made his audience feel special, that they had been part of something tailored specifically for them.

You, too, can wrap your audience in a security blanket with a signature closing phrase at any type of recurring meetings. Read on to discover examples of mantra-like closing phrases that may stimulate your creativity in fashioning your own signature close.

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End your speech with an attitude, not a platitude.

Instead of firing off a perfunctory “thank you,” consider launching fireworks of final passionate thoughts from the podium.

With the flair of a fireworks finale, you’ll trigger spontaneous applause to a well-rehearsed, well-timed, and well-executed performance — a performance that reflects all the anticipation of a logger’s cry: Timbeerrrrrrrrrrr!

This article shows you how to close your speech with a bang.

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Ban the banalities that bog down most speech openings.

Defer the customary “nice-to-be-here” platitudes.

Direct your audience more into fawning than yawning over your speech opening. How?

Start your speech better by diving in! Instead of gingerly dipping your toes into the proverbial speaking pool, open with a splash! Pattern your platform performance after the TEASE opening which Saturday Night Live has made famous for more than 25 years.

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Metaphors help a skeptical or apathetic audience better embrace and value a new concept or idea.

Metaphors make the connection of that new idea to an object the audience already knows.

Read on to discover a treasure chest of metaphor speech examples.

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