This free ebook was created by John Emerson as a tool to help advocacy groups:

• Tell their story more effectively;
• Make their message more compelling; and
• Use information design techniques to do it.

You may not speak on behalf of an advocacy group, but every time you speak, you are attempting to deliver a message. Your message will be more compelling if you understand and apply the visualization principles in this guide.

Visualizing Information for Advocacy is full of rich content and nearly every page contains visual examples demonstrating design principles such as:

• Color
• Typography
• Structure
• Elements
• Technology
• Clarity

Hans Rosling (previously featured in a speech critique) is one of many experts profiled. Here is another example demonstrating effective use of contrast in presentation design. One can imagine toggling between two PowerPoint slides to illustrate the contrast.

Most of the examples are too complex to go on a PowerPoint slide, but the principles scale well to simpler media as well.

From the back page:

You’ve got data, now what do you do with it?
How do you tell your story effectively?
How can you move your audience?

Get your free copy on the downloads page.

Similar Articles You May Like... Book Review: Multimedia Learning by Richard E. Mayer Presentation Skills Book Review – slide:ology by Nancy Duarte PowerPoint Book Review – Clear and to The Point: 8 Psychological Principles for Compelling PowerPoint Presentations World’s Best Presentation Contest Presentation Zen Slide Examples Presentation Zen Book Review

Have a Question? Contact me anytime, or find me on Twitter: @6minutes

Andrew Dlugan is the editor and founder of Six Minutes. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.