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		<title>Analysis and Opinions: Obama Inauguration Speech</title>
		<link>http://sixminutes.dlugan.com/analysis-and-opinions-obama-inauguration-speech/</link>
		<comments>http://sixminutes.dlugan.com/analysis-and-opinions-obama-inauguration-speech/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 05:44:07 +0000</pubDate>
		<dc:creator>Andrew Dlugan</dc:creator>
				<category><![CDATA[Speechwriting]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[political speeches]]></category>

		<guid isPermaLink="false">http://sixminutes.dlugan.com/?p=1499</guid>
		<description><![CDATA[Yesterday morning, I ran five miles on the treadmill. I greeted my waking wife and daughter with a hug. I enjoyed a delicious inauguration breakfast omelette. I checked email. And then I glued myself to the living room chair to watch what I believed would be the greatest speech of my life.
I wasn&#8217;t alone. All [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-1548" style="margin: 7px; float: right;" title="Barack Obama Inauguration Speech" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/01/barack-obama-inauguration-speech.jpg" alt="Barack Obama Inauguration Speech" width="300" height="238" />Yesterday morning, I ran five miles on the treadmill. I greeted my waking wife and daughter with a hug. I enjoyed a delicious inauguration breakfast omelette. I checked email. And then I glued myself to the living room chair to watch what I believed would be the greatest speech of my life.</p>
<p>I wasn&#8217;t alone. All around the world, people were doing the same (well, except for the 5 mile run).</p>
<p>Many were expecting, hoping, and praying for the greatest speech of all time.</p>
<p>And was it? That is a question that is answered in the heart of each individual. It is the subject for endless water-cooler discussions. It is the topic for debate among thousands of journalists and public speaking experts.</p>
<p>Yesterday, I wrote about <a title="Speech Analysis: Barack Obama's Inaugural Address" href="http://sixminutes.dlugan.com/inauguration-speech-analysis-barack-obama-inaugural/">5 speechwriting lessons we can all learn from President Obama&#8217;s speech</a> (including the speech video and text).</p>
<p>Today, just as on <a title="2008 Election Night Speech Analysis - Obama and McCain" href="http://sixminutes.dlugan.com/2008-election-night-speech-analysis-obama-and-mccain/">election night</a> and for the <a title="Speech Critiques - McCain, Palin, Republican Convention 2008" href="http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/">Republican</a> and <a title="Speech Critiques - Obama, Democratic Convention 2008" href="http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/">Democratic conventions</a>, I&#8217;ve compiled a very small sample of the speech critiques, analysis, and opinions of Barack Obama&#8217;s Inaugural Speech. May the debate continue.</p>
<h2>Speech Experts Critique Barack Obama&#8217;s Inauguration Speech</h2>
<p><a href="http://www.bertdecker.com/experience/2009/01/the-inauguration-speech-pro-and-yes-con.html">Bert Decker</a>:</p>
<blockquote><p>President Barack Obama gave a great Inaugural speech today. Yet it was not legendary. [...]</p>
<p>[E]xpectation was his enemy. The great majority loved his speech, yet so many expected so much from the great orator that some were disappointed.</p></blockquote>
<p><a href="http://www.exec-comms.com/blog/2009/01/20/obama-the-lion-in-winter/">Ian Griffin</a>:</p>
<blockquote><p>President Obama’s Inaugural Address was a measured speech, somber in places, hopeful in others. It was pragmatic and direct in addressing the current situation of the country he now leads. It was less ‘inspiring’ than many speeches he made during the campaign. He’s no longer auditioning for a role which now sits squarely on his shoulders.</p></blockquote>
<p><a href="http://www.cnn.com/2009/POLITICS/01/20/speech.report.card/index.html">Paul Begala</a> along with several other <em>CNN</em> opinions:</p>
<blockquote><p>When John F. Kennedy watched Martin Luther King give his &#8220;I have a dream&#8221; speech he said &#8220;He&#8217;s good. He&#8217;s damn good.&#8221; I suspect up in heaven, it&#8217;s what Kennedy and King are saying.&#8221;</p></blockquote>
<p><a href="http://www.associatedcontent.com/article/1404855/barack_obamas_inaugural_speech_an_analysis.html">Mark Whittington</a>:</p>
<blockquote><p>If the first inaugural address of John F. Kennedy and Ronald Reagan had the soaring grandeur of a Beethoven symphony, Barack Obama&#8217;s inaugural address had the smallness of something pinked out on a tinny piano in a honky tonk.</p>
<p>There were attempts, to be sure, of grand rhetoric in Obama&#8217;s inaugural speech. They just didn&#8217;t work very well.</p></blockquote>
<p><a href="http://www.nydailynews.com/news/politics/2009/01/20/2009-01-20_new_president_barack_obamas_message_is_s.html">Thomas Defrank</a> in the <em>New York Daily News</em>:</p>
<blockquote><p>It was part sermon, part tutorial, part call to arms, well-packaged and elegantly delivered.</p>
<p>Yet for all the inspiring, hopeful flourishes of his 18-minute inaugural address, Obama also served up a stark, tough-love message.</p></blockquote>
<p><a href="http://www.courant.com/news/elections/hc-trib-obamaspeech-0120,0,7382833.story">Peter Wallsten and Peter Gosselin</a> in the <em>Hartford Courant</em>:</p>
<blockquote><p>But in his speech, Obama was surprisingly stern, making clear in statements directed at Americans and even people in countries around the world that he was offering a break not just from the past eight years but from decades of past leadership in Washington.</p></blockquote>
<p><a href="http://www.usnews.com/blogs/erbe/2009/01/21/on-obamas-inaugural-speech-hes-a-man-not-a-god.html">Bonnie Erbe</a> in the <em>U.S. News and World Report</em>:</p>
<blockquote><p>Baer, Mark Penn (a Democratic public relations professional), and others speculated that the Obama staff did not want to write a soaring speech at a time when it&#8217;s most vital for the new president to downplay expectations. [...] his biggest challenge now that he&#8217;s in office is proving that he can run the country. Part of doing that is getting his fans to realize he&#8217;s a man, not a god.</p></blockquote>
<p><a href="http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&amp;nm=&amp;type=MultiPublishing&amp;mod=PublishingTitles&amp;mid=5AA50C55146B4C8C98F903986BC02C56&amp;tier=4&amp;id=5FD4B919FF9248E4A1D46B66C04AAF1E&amp;AudID=3FF14703FD8C4AE98B9B4365B978201A">Michael Sebastian</a> (in a review of several opinions):</p>
<blockquote><p>“President Obama’s inaugural address was a flop,” former Reagan administration speechwriter Hal Gordon tells Ragan.com. [...]</p>
<p>“I thought the speech was incredibly moving, but not because Obama did anything new,” says Bob Lehrman, former speechwriter for Vice President Al Gore. “It worked because he, and his writers, stuck with the things they’ve done for the last five years.” [...]</p>
<p>“Given the author, I&#8217;m pretty sure that was deliberate,” says Askew. “Most of his soaring lines tended to be pretty long—not the sort of lines committed to memory, but majestic as you heard them.</p></blockquote>
<p><a href="http://brianjenner.typepad.com/the_speechwriter/2009/01/obama-inaugural-speech-the-verdict.html">Brian Jenner</a>:</p>
<blockquote><p>Obama&#8217;s fluency is amazing. He fulfilled every expectation. Because he comes from the charismatic preacher tradition, he can carry it off brilliantly. The result is very satisfying emotionally, but as Bill Clinton pointed out, &#8220;You campaign in poetry, but you govern in prose.&#8221;</p></blockquote>
<p><a href="http://publicwords.typepad.com/nickmorgan/2009/01/president-obama-invites-us-to-go-on-a-difficult-journey-.html">Nick Morgan</a>:</p>
<blockquote><p>Overall, the speech was very good, not great.  When times are tough, you need to rally people to a cause.  Did Obama do that?  Yes, he did.  But the archetypal story that he told was “stranger in a strange land” rather than a quest, and the quest story is better for enlisting your listeners in a cause.</p></blockquote>
<p><a href="http://www.wellwrittenwellsaid.com/successfulspeechesblog/?p=164">John Watkis</a>:</p>
<blockquote><p>The speech won&#8217;t be remembered alongside FDR&#8217;s or JFK&#8217;s inaugurals as an all-time great. But the success of the speech will be measured by how hard the American people work in the coming weeks, months and years of Obama&#8217;s administration.</p></blockquote>
<p><a href="http://www.tjwalker.com/2009/01/21/analysis-of-barack-obama-inaugural-address/">TJ Walker</a>:</p>
<blockquote><p>Obama&#8217;s speech lacked noticeable sound bites present from other past great inaugurals, i.e. Kennedy&#8217;s &#8220;ask not&#8230;&#8221; The problem for Obama is that today&#8217;s media culture fancies itself so sound bite savvy that it is harder for politicians to use them in a major address without sounding gimmicky.</p></blockquote>
<p style="text-align: left;">Wow! Amazing visual representation by Brandy Agerbeck, <a href="http://www.loosetooth.com/Viscom/gf/obama.htm">http://www.loosetooth.com/Viscom/gf/obama.htm</a></p>
<p><a href="http://www.loosetooth.com/Viscom/gf/obama.htm"><img class="size-full wp-image-1583" style="border: 0pt none; margin: 7px;" title="Obama's Inauguration Speech" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/01/obama-inauguration-brandy-agerbeck-loosetooth-com.jpg" alt="Amazing visual representation by Brandy Agerbeck, Loosetooth.com - http://www.loosetooth.com/Viscom/gf/obama.htm" width="570" height="357" /></a></p>
<h2>Setting the Context &#8211; Speech Analysis Before Obama Inauguration Address</h2>
<p><a href="http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&amp;nm=&amp;type=MultiPublishing&amp;mod=PublishingTitles&amp;mid=5AA50C55146B4C8C98F903986BC02C56&amp;tier=4&amp;id=DCA6423A4EEA43CF987230080E456376&amp;AudID=50125643BE4E462E9AE964621288728D">Christine Kent</a> on ragan.com:</p>
<blockquote><p>“It’s a speech to the world,” says Adams. “There will be people reading this speech via TV subtitles in Beijing.” And the reach of tomorrow’s speech is breathtaking to imagine, says Lehrman: “The Internet and YouTube have made an incredible difference in what the president needs to say.”</p>
<p>This global reach, Lehrman adds, means presidents shouldn’t do aggressive “Go USA” flag-waving. “We’re in a global crisis, and there will be millions of people listening to this speech with a lot of hostilities to the U.S.,” Lehrman says. “They need to see that there will be change ahead.”</p></blockquote>
<p><a href="http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2009/01/19/MN5P15BT5V.DTL">Carla Marinucci</a> in the <em>San Francisco Chronicle</em>:</p>
<blockquote><p>It will probably be the most widely watched address ever delivered, one that will draw millions of Americans and billions around the globe together &#8211; to savor the moment and the message of one man at one memorable turning point in American history.</p></blockquote>
<p><a href="http://www.usnews.com/blogs/robert-schlesinger/2009/1/16/the-barack-obama-inaugural-could-join-those-of-fdr-jfk-and-reagan-among-greats.html">Robert Schlesinger</a> in <em>U.S. News and World Report</em>:</p>
<blockquote><p>I suspect—beyond the obvious reasons—that the stars may be lining up Tuesday for a historic address.</p>
<p>The most memorable inaugural addresses [...] have three things in common: They are a meeting of man, message, and moment.</p></blockquote>
<p><a href="http://www.usnews.com/articles/opinion/2009/01/15/jfk-fdr-and-the-secret-history-of-how-a-great-inaugural-address-is-written.html">Robert Schlesinger</a> (a 2nd article) in the <em>U.S. News and World Report</em>:</p>
<blockquote><p>Franklin D. Roosevelt&#8217;s first inaugural address and John F. Kennedy&#8217;s inaugural are rightly remembered as among the best speeches presidents have given to commence their terms. FDR&#8217;s admonition that &#8220;the only thing we have to fear is fear itself&#8221; and his confident, calming tone soothed the jangled national psyche at a critical moment. Kennedy&#8217;s singing imagery of a new generation of Americans coming to power with a spirit of self-sacrifice (&#8221;Ask not what your country can do for you; ask what you can do for your country&#8221;) inspired the nation and set the tone for his administration.</p></blockquote>
<p><a href="http://www.nytimes.com/interactive/2009/01/17/washington/20090117_ADDRESSES.html">New York Times</a>: Full Text of Every Inaugural Speech from 1789 to the Present</p>
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<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/andrew/">Andrew Dlugan</a></b> is the editor and founder of <i><a href="http://sixminutes.dlugan.com/">Six Minutes</a></i>. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.</div><br style="clear:both;" /></div>

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		<title>5 Speechwriting Lessons from Obama&#8217;s Inaugural Speech</title>
		<link>http://sixminutes.dlugan.com/inauguration-speech-analysis-barack-obama-inaugural/</link>
		<comments>http://sixminutes.dlugan.com/inauguration-speech-analysis-barack-obama-inaugural/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 05:30:04 +0000</pubDate>
		<dc:creator>Andrew Dlugan</dc:creator>
				<category><![CDATA[Speech Critiques]]></category>
		<category><![CDATA[Speechwriting]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[political speeches]]></category>
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		<category><![CDATA[speech examples]]></category>
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		<description><![CDATA[Some will argue that Barack Obama&#8217;s Inauguration speech was not his most electric speech, or that it failed to deliver on unreasonably high expectations.
Nonetheless, studying the speech provides five key speechwriting lessons that can help us all be better communicators.
This article is the latest in a series of video speech critiques which help you analyze [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-1548" style="border: 0pt none; margin: 7px; float: right;" title="Barack Obama Inauguration Speech" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/01/barack-obama-inauguration-speech.jpg" alt="Barack Obama Inauguration Speech" width="300" height="238" />Some will argue that Barack Obama&#8217;s Inauguration speech was <strong>not his most electric speech</strong>, or that it failed to deliver on <strong>unreasonably high expectations</strong>.</p>
<p>Nonetheless, studying the speech provides <strong>five key speechwriting lessons</strong> that can help us all be better communicators.</p>
<p>This article is the latest in a <strong><a href="http://sixminutes.dlugan.com/video-critiques/">series of video speech critiques</a></strong> which help you analyze and learn from excellent speeches.</p>
<h2>Speech Video: Barack Obama delivers Inauguration Speech</h2>
<p>I encourage you to:</p>
<ol>
<li><strong>Watch</strong> the video below (or <a href="http://www-tc.pbs.org/newshour/rss/media/2009/01/20/20090120_obamaspeech.mp3">listen to the audio</a>);</li>
<li><strong>Read</strong> the analysis in this speech critique;</li>
<li><strong>Study</strong> the speech text in the complete transcript; and</li>
<li><strong>Share</strong> your thoughts on this presentation.</li>
</ol>
<p><a href="http://sixminutes.dlugan.com/inauguration-speech-analysis-barack-obama-inaugural/"><em>Click here to view the embedded video.</em></a></p>
<h2>Speech Analysis &#8211; Barack Obama&#8217;s Inaugural Address</h2>
<p><em>Note that numbers in square brackets (e.g. [14]) refer to paragraph numbers in the speech text at the end of this article.</em></p>
<h3>Speechwriting Lesson #1: Start with a Strong, Simple Speech Outline</h3>
<p>Speech analysis by media pundits often focuses exclusively on the soundbites &#8212; a few phrases here and there hole-punched out of a 17-minute speech. It is easy to forget that other words were used to stitch together those soundbites into (hopefully) a cohesive whole.</p>
<p>So, it is worthwhile to study and <strong>analyze the speech outline</strong> of Obama&#8217;s inauguration speech, because all speechwriters can learn from the <strong>strong, simple structure</strong> which helped convey his message coherently.</p>
<p>My own wishlist for his speech was that he would accomplish five tasks:</p>
<ul>
<li>Be frank and honest about the realities of the economy and wars</li>
<li>Address the sagging morale and lack of confidence</li>
<li>Appear strong</li>
<li>Offer an olive branch to the world</li>
<li>Make a call-to-action for personal contributions (along the lines of &#8220;Ask not what your country can do&#8230;&#8221;)</li>
</ul>
<p>I think <strong>Obama achieved all of these aims</strong> in his inauguration speech using a simple six-part structure:</p>
<ol>
<li><strong>Thank you</strong> [paragraphs 1-2]<br />
Some will point to Obama&#8217;s mention of Bush as mere formality, but it&#8217;s more significant than that. Obama is preaching respect for the individual regardless of whether you agree with them. Thus, it is important he follows his own advice. To do otherwise would damage his credibility.</li>
<li><strong>Honestly acknowledge the economic crisis</strong> [paragraphs 3-7]<br />
Obama was blunt and direct, using phrases like &#8220;<em>the challenges &#8230; are real. They are serious and they are many.</em>&#8221; He didn&#8217;t promise solutions in this year or the next. He didn&#8217;t sugarcoat it, and I applaud him for that. As the economic issue is #1 in the minds of Americans, he was wise to address this first in his speech. Equally important, he showed great resolve and leadership with his powerful &#8220;<em>But know this, America &#8212; they will be met.</em>&#8220;</li>
<li><strong>Americans have always faced crises and overcome them</strong> [paragraphs 8-17]<br />
In this section of the speech, Obama stays consistent with his message of hope that won him the election. He is speaking directly to millions of Americans who feel the &#8220;<em>sapping of confidence across our land</em>&#8221; [paragraph 6]. He cites scripture [10], refers to the Declaration of Independence [10], and then reminds his audience of the struggles of the past which were overcome [paragraphs 12-15]. He concludes this section by reminding everyone that the core American strength still persists [paragraph 16].</li>
<li><strong>Address cynics</strong> [paragraphs 18-20]<br />
This brief interlude seems to be aimed at Congress and other political forces. In an attempt to persuade those who are skeptical of his plans, the key phrase here is &#8220;Their memories are short.&#8221;</li>
<li><strong>Speak about and to the World</strong> [paragraphs 21-26]<br />
This section was very, very strong. His words are strong, yet friendly. He charts a new foreign policy which is anchored on common, human ideals. I expect that this part of the speech will be received quite favorably around the world.</li>
<li><strong>The solution lies within the determination of the people</strong> [paragraphs 27-35]<br />
Obama transitions back to the American people with remarkable skill. Drawing a parallel between the armed forces and <em>normal</em> citizens in terms of embodying a spirit of service was masterful. This is the call-to-action which I was particularly looking for, and he delivered beyond expectations. The concluding story taken from the Revolutionary war was a great metaphor, and a fine way to conclude.</li>
</ol>
<h3>Speechwriting Lesson #2: Craft Impactful Lines</h3>
<p>The message and outline are more important, but the soundbites are important too.</p>
<p>If there&#8217;s <strong>one weakness in Obama&#8217;s speech</strong>, it&#8217;s that there&#8217;s no <em>clear</em>, unmistakable phrase which people will be quoting years from now (although only time holds the definitive judgment).</p>
<ul>
<li>There was no &#8220;Ask not what your country can do for you&#8221;.</li>
<li>There was no &#8220;I have a dream&#8221;.</li>
<li>There was no &#8220;This was their finest hour.&#8221;</li>
<li>There was no &#8220;Yes we can.&#8221;</li>
</ul>
<p>But that&#8217;s not to say that this speech was lacking in <strong>wonderfully crafted and impactful lines</strong>. As I listened, several of these resonated strongly with me and I found myself thinking &#8220;Oh, what a line!&#8221;</p>
<ul>
<li>&#8220;<em>&#8230; begin again the work of remaking America.</em>&#8221; [paragraph 16]</li>
<li>&#8220;<em>Their memories are short.</em>&#8221; [18] (I particularly loved the brevity of this line)</li>
<li>&#8220;<em>The question we ask today is not whether our government is too big or too small, but whether it works</em>&#8221; [19] (He busts open the debate by reframing the question.)</li>
<li>&#8220;<em>[W]e reject as false the choice between our safety and our ideals.</em>&#8221; [21] (A particularly sharp indictment of Bush&#8217;s policies.)</li>
<li>&#8220;<em>[W]e are ready to lead once more.</em>&#8221; [21] (Simply stated, but this is exactly what America&#8217;s allies wanted to hear.)</li>
<li>&#8220;<em>For the world has changed, and we must change with it.</em>&#8221; [26]</li>
<li>&#8220;<em>What is required now is a new era of responsibility</em>&#8221; [29]</li>
</ul>
<p>Finally, although it wasn&#8217;t a single line, I loved everything about how paragraphs 27 and 28 were crafted (which included &#8220;<em>a moment that will define a generation</em>&#8220;, even though it is a somewhat cliche statement).</p>
<p>Will any of these be quoted decades from now? It&#8217;s impossible to tell, but my money is on &#8220;<em>the work of remaking America</em>&#8221; or &#8220;<em>a new era of responsibility</em>.&#8221;</p>
<h3>Speechwriting Lesson #3: Employ the Magical Rule of Three</h3>
<p>Finding examples of the <a title="How to Use the Rule of Three in Your Speeches" href="http://sixminutes.dlugan.com/rule-of-three-speeches-public-speaking/">Rule of Three</a> in speeches by great speakers is like finding smiling kids in a candy store. Examples abound!</p>
<p>But this does not lessen the importance of this speechwriting tactic. Quite the opposite! If all the Presidential speechwriters wield the Rule of Three, <strong>why don&#8217;t you do it more often</strong>?</p>
<p>Here are just some of the examples in the inauguration speech of varying length:</p>
<ul>
<li>&#8220;<em>humbled by the task before us,<br />
grateful for the trust you have bestowed,<br />
mindful of the sacrifices borne by our ancestors.</em>&#8221; [paragraph 2]</li>
<li>&#8220;<em>Homes have been lost;<br />
jobs shed;<br />
businesses shuttered.</em>&#8221; [5]</li>
<li>&#8220;<em>Our health care is too costly;<br />
our schools fail too many;<br />
and [...] energy [...] threaten our planet.</em>&#8221; [5]</li>
<li>&#8220;<em>all are equal,<br />
all are free,<br />
and all deserve [...] pursue [...] happiness.</em>&#8221; [10]</li>
<li>&#8220;<em>struggled and sacrificed and worked</em>&#8221; [15]</li>
<li>&#8220;<em>birth or wealth or faction</em>&#8221; [15]</li>
<li>&#8220;<em>we must pick ourselves up,<br />
dust ourselves off,<br />
and begin again the work of remaking America</em>&#8221; [16]</li>
<li>&#8220;<em>to spend wisely,<br />
reform bad habits,<br />
and do our business in the light of day</em>&#8221; [19]</li>
<li>&#8220;<em>the justness of our cause,<br />
the force of our example,<br />
the tempering qualities of humility and restraint.</em>&#8221; [22]</li>
</ul>
<p><a title="Examine book details" href="http://www.amazon.com/gp/product/0307237699?ie=UTF8&amp;tag=sixminupublsp-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=0307237699"><img style="margin: 7px; float: right" src="http://ecx.images-amazon.com/images/I/410ULhks5KL.SY200.jpg" border="0" alt="" /></a></p>
<h3>Speechwriting Lesson #4: Amplify Words by Drawing Contrasts</h3>
<p>As pointed out in the <a href="http://sixminutes.dlugan.com/speech-analysis-dream-martin-luther-king/">speech analysis of Martin Luther King&#8217;s &#8220;I Have a Dream&#8221;</a>, sometimes the best way to <strong>highlight and sharpen concepts is to introduce contrast</strong>.</p>
<p>Here are a few examples from Obama&#8217;s Inauguration speech:</p>
<ul>
<li>&#8220;<em>rising tides of prosperity and the still waters of peace</em>&#8221; versus &#8220;<em>gathering clouds and raging storms</em>&#8221; [paragraph 3]</li>
<li>&#8220;<em>know that your people will judge you on what you can build, not what you destroy.</em>&#8221; [25]</li>
<li>&#8220;<em>we will extend a hand if you are willing to unclench your fist</em>&#8221; [25]</li>
<li>&#8220;<em>a man whose father less than sixty years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath.</em>&#8221; [32]</li>
</ul>
<h3>Speechwriting Lesson #5: Thread Your Theme Throughout Your Speech</h3>
<p>If the core message of your speech is <em>the plot</em> of the story, then the theme of your speech is the <em>setting and mood</em>.</p>
<p>Stated another way, your message is the <em>what you say</em>&#8211; your theme is the <em>how you say it</em>.</p>
<p>Inauguration speeches are very naturally set with themes that emphasize the continuity and progress of a nation. Whatever the concerns of the era, they can be expressed relative to the past.</p>
<p>The <strong>theme for Obama&#8217;s inauguration speech</strong> could be expressed as &#8220;<em>drawing strength from our common past</em>&#8220;. (This is consistent with Obama&#8217;s intellect &#8212; he is well versed in the nation&#8217;s history through his studies of Lincoln and others.) This speech repeatedly drew examples from the past and even urged the people to return to old values near the end of the speech:</p>
<blockquote><p>But those values upon which our success depends &#8211; hard work and honesty, courage and fair play, tolerance and curiosity, loyalty and patriotism &#8211; these things are old. These things are true. They have been the quiet force of progress throughout our history. What is demanded then is a return to these truths.</p></blockquote>
<p>All in all, there are numerous references to the past to set the theme for this speech:</p>
<ul>
<li>&#8220;<em>mindful of the sacrifices borne by our ancestors</em>&#8221; [paragraph 2]</li>
<li>&#8220;<em>Forty-four Americans have now taken the presidential oath</em>&#8221; [3]</li>
<li>&#8220;<em>faithful to the ideals of our forebearers, and true to our founding documents</em>&#8221; [3]</li>
<li>&#8220;<em>So it has been. So it must be with this generation of Americans.</em>&#8221; [4]</li>
<li>&#8220;<em>passed on from generation to generation</em>&#8221; [10]</li>
<li>&#8220;<em>Our journey has never been &#8230;</em>&#8221; [11]</li>
<li>&#8220;<em>Concord and Gettysburg ; Normandy and Khe Sahn</em>&#8221; [14] At seven words, this passage is wonderfully brief, yet manages to span four wars: Revolutionary War, Civil War, World War II, and Vietnam War, respectively.</li>
<li>&#8220;<em>Their memories are short.</em>&#8221; [18]</li>
<li>&#8220;<em>Our Founding Fathers [...] expanded by the blood of generations.</em>&#8221; [21]</li>
<li>&#8220;<em>Recall that earlier generations&#8230;</em>&#8221; [22]</li>
<li>&#8220;<em>the fallen heroes who lie in Arlington</em>&#8221; [27]</li>
<li>&#8220;<em>But those values upon which our success depends &#8211; hard work and honesty, courage and fair play, tolerance and curiosity, loyalty and patriotism &#8211; these things are old. These things are true. They have been the quiet force of progress throughout our history. What is demanded then is a return to these truths.</em>&#8221; [29]</li>
<li>&#8220;<em>In the year of America’s birth&#8230;</em>&#8221; [33]</li>
</ul>
<p style="text-align: center;">
<div id="attachment_1546" class="wp-caption aligncenter" style="width: 523px"><img class="size-full wp-image-1546" title="Barack Obama Inauguration Speech Analysis" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/01/barack-obama-inauguration-speech-analysis.jpg" alt="Snapshot of words used in Barack Obama's Inauguation Speech (larger words were used most frequently)" width="513" height="230" /><p class="wp-caption-text">Verbal snapshot: Barack Obama&#39;s Inauguation Speech (larger words used more often)</p></div>
<h2>Barack Obama Inauguration Speech Prepared Text</h2>
<p>[1] My fellow citizens:</p>
<p>[2] I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors. I thank President Bush for his service to our nation, as well as the generosity and cooperation he has shown throughout this transition.</p>
<p>[3] Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often the oath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to the ideals of our forbearers, and true to our founding documents.</p>
<p>[4] So it has been. So it must be with this generation of Americans.</p>
<p>[5] That we are in the midst of crisis is now well understood. Our nation is at war, against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age. Homes have been lost; jobs shed; businesses shuttered. Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.</p>
<p>[6] These are the indicators of crisis, subject to data and statistics. Less measurable but no less profound is a sapping of confidence across our land &#8211; a nagging fear that America&#8217;s decline is inevitable, and that the next generation must lower its sights.</p>
<p>[7] Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America &#8211; they will be met.</p>
<p>[8] On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord.</p>
<p>[9] On this day, we come to proclaim an end to the petty grievances and false promises, the recriminations and worn out dogmas, that for far too long have strangled our politics.</p>
<p>[10] We remain a young nation, but in the words of Scripture, the time has come to set aside childish things. The time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that noble idea, passed on from generation to generation: the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness.</p>
<p>[11] In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted &#8211; for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things &#8211; some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.</p>
<p>[12] For us, they packed up their few worldly possessions and traveled across oceans in search of a new life.</p>
<p>[13] For us, they toiled in sweatshops and settled the West; endured the lash of the whip and plowed the hard earth.</p>
<p>[14] For us, they fought and died, in places like Concord and Gettysburg; Normandy and Khe Sahn.</p>
<p>[15] Time and again these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life. They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction.</p>
<p>[16] This is the journey we continue today. We remain the most prosperous, powerful nation on Earth. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished. But our time of standing pat, of protecting narrow interests and putting off unpleasant decisions &#8211; that time has surely passed. Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America.</p>
<p>[17] For everywhere we look, there is work to be done. The state of the economy calls for action, bold and swift, and we will act &#8211; not only to create new jobs, but to lay a new foundation for growth. We will build the roads and bridges, the electric grids and digital lines that feed our commerce and bind us together. We will restore science to its rightful place, and wield technology&#8217;s wonders to raise health care&#8217;s quality and lower its cost. We will harness the sun and the winds and the soil to fuel our cars and run our factories. And we will transform our schools and colleges and universities to meet the demands of a new age. All this we can do. And all this we will do.</p>
<p>[18] Now, there are some who question the scale of our ambitions &#8211; who suggest that our system cannot tolerate too many big plans. Their memories are short. For they have forgotten what this country has already done; what free men and women can achieve when imagination is joined to common purpose, and necessity to courage.</p>
<p>[19] What the cynics fail to understand is that the ground has shifted beneath them &#8211; that the stale political arguments that have consumed us for so long no longer apply. The question we ask today is not whether our government is too big or too small, but whether it works &#8211; whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified. Where the answer is yes, we intend to move forward. Where the answer is no, programs will end. And those of us who manage the public&#8217;s dollars will be held to account &#8211; to spend wisely, reform bad habits, and do our business in the light of day &#8211; because only then can we restore the vital trust between a people and their government.</p>
<p>[20] Nor is the question before us whether the market is a force for good or ill. Its power to generate wealth and expand freedom is unmatched, but this crisis has reminded us that without a watchful eye, the market can spin out of control &#8211; and that a nation cannot prosper long when it favors only the prosperous. The success of our economy has always depended not just on the size of our Gross Domestic Product, but on the reach of our prosperity; on our ability to extend opportunity to every willing heart &#8211; not out of charity, but because it is the surest route to our common good.</p>
<p>[21] As for our common defense, we reject as false the choice between our safety and our ideals. Our Founding Fathers, faced with perils we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man, a charter expanded by the blood of generations. Those ideals still light the world, and we will not give them up for expedience&#8217;s sake. And so to all other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born: know that America is a friend of each nation and every man, woman, and child who seeks a future of peace and dignity, and that we are ready to lead once more.</p>
<p>[22] Recall that earlier generations faced down fascism and communism not just with missiles and tanks, but with sturdy alliances and enduring convictions. They understood that our power alone cannot protect us, nor does it entitle us to do as we please. Instead, they knew that our power grows through its prudent use; our security emanates from the justness of our cause, the force of our example, the tempering qualities of humility and restraint.</p>
<p>[23] We are the keepers of this legacy. Guided by these principles once more, we can meet those new threats that demand even greater effort &#8211; even greater cooperation and understanding between nations. We will begin to responsibly leave Iraq to its people, and forge a hard-earned peace in Afghanistan. With old friends and former foes, we will work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet. We will not apologize for our way of life, nor will we waver in its defense, and for those who seek to advance their aims by inducing terror and slaughtering innocents, we say to you now that our spirit is stronger and cannot be broken; you cannot outlast us, and we will defeat you.</p>
<p>[24] For we know that our patchwork heritage is a strength, not a weakness. We are a nation of Christians and Muslims, Jews and Hindus &#8211; and non-believers. We are shaped by every language and culture, drawn from every end of this Earth; and because we have tasted the bitter swill of civil war and segregation, and emerged from that dark chapter stronger and more united, we cannot help but believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve; that as the world grows smaller, our common humanity shall reveal itself; and that America must play its role in ushering in a new era of peace.</p>
<p>[25] To the Muslim world, we seek a new way forward, based on mutual interest and mutual respect. To those leaders around the globe who seek to sow conflict, or blame their society&#8217;s ills on the West &#8211; know that your people will judge you on what you can build, not what you destroy. To those who cling to power through corruption and deceit and the silencing of dissent, know that you are on the wrong side of history; but that we will extend a hand if you are willing to unclench your fist.</p>
<p>[26] To the people of poor nations, we pledge to work alongside you to make your farms flourish and let clean waters flow; to nourish starved bodies and feed hungry minds. And to those nations like ours that enjoy relative plenty, we say we can no longer afford indifference to suffering outside our borders; nor can we consume the world&#8217;s resources without regard to effect. For the world has changed, and we must change with it.</p>
<p>[27] As we consider the road that unfolds before us, we remember with humble gratitude those brave Americans who, at this very hour, patrol far-off deserts and distant mountains. They have something to tell us today, just as the fallen heroes who lie in Arlington whisper through the ages. We honor them not only because they are guardians of our liberty, but because they embody the spirit of service; a willingness to find meaning in something greater than themselves. And yet, at this moment &#8211; a moment that will define a generation &#8211; it is precisely this spirit that must inhabit us all.</p>
<p>[28] For as much as government can do and must do, it is ultimately the faith and determination of the American people upon which this nation relies. It is the kindness to take in a stranger when the levees break, the selflessness of workers who would rather cut their hours than see a friend lose their job which sees us through our darkest hours. It is the firefighter&#8217;s courage to storm a stairway filled with smoke, but also a parent&#8217;s willingness to nurture a child, that finally decides our fate.</p>
<p>[29] Our challenges may be new. The instruments with which we meet them may be new. But those values upon which our success depends &#8211; hard work and honesty, courage and fair play, tolerance and curiosity, loyalty and patriotism &#8211; these things are old. These things are true. They have been the quiet force of progress throughout our history. What is demanded then is a return to these truths. What is required of us now is a new era of responsibility &#8211; a recognition, on the part of every American, that we have duties to ourselves, our nation, and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task.</p>
<p>[30] This is the price and the promise of citizenship.</p>
<p>[31] This is the source of our confidence &#8211; the knowledge that God calls on us to shape an uncertain destiny.</p>
<p>[32] This is the meaning of our liberty and our creed &#8211; why men and women and children of every race and every faith can join in celebration across this magnificent mall, and why a man whose father less than sixty years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath.</p>
<p>[33] So let us mark this day with remembrance, of who we are and how far we have traveled. In the year of America&#8217;s birth, in the coldest of months, a small band of patriots huddled by dying campfires on the shores of an icy river. The capital was abandoned. The enemy was advancing. The snow was stained with blood. At a moment when the outcome of our revolution was most in doubt, the father of our nation ordered these words be read to the people:</p>
<p>[34] &#8220;Let it be told to the future world&#8230;that in the depth of winter, when nothing but hope and virtue could survive&#8230;that the city and the country, alarmed at one common danger, came forth to meet [it].&#8221;</p>
<p>[35] America. In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy currents, and endure what storms may come. Let it be said by our children&#8217;s children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God&#8217;s grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations.</p>
<p>[36] Thank you. God bless you.</p>
<p>[37] And God bless the United States of America.</p>
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<div style="float: left; margin-right: 20px;"><img src="http://sixminutes.dlugan.com/wp-content/uploads/2007/10/andrew.dlugan.editor.jpg" alt="Andrew Dlugan" /></div>
<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/andrew/">Andrew Dlugan</a></b> is the editor and founder of <i><a href="http://sixminutes.dlugan.com/">Six Minutes</a></i>. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.</div><br style="clear:both;" /></div>

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Author of this article: Andrew Dlugan<br/>
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<enclosure url="http://www-tc.pbs.org/newshour/rss/media/2009/01/20/20090120_obamaspeech.mp3" length="7781175" type="audio/mpeg" />
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		<title>Speech Analysis: I Have a Dream &#8211; Martin Luther King Jr.</title>
		<link>http://sixminutes.dlugan.com/speech-analysis-dream-martin-luther-king/</link>
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		<pubDate>Mon, 19 Jan 2009 05:50:23 +0000</pubDate>
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				<category><![CDATA[Speech Critiques]]></category>
		<category><![CDATA[Martin Luther King Jr.]]></category>
		<category><![CDATA[metaphors]]></category>
		<category><![CDATA[political speeches]]></category>
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		<description><![CDATA[
&#8220;I Have a Dream&#8221; by Martin Luther King Jr. is one of the most memorable speeches of all time.
It is worthy of lengthy study as we can all learn speechwriting skills from King&#8217;s historic masterpiece.
This article is the latest in a series of video speech critiques which help you analyze and learn from excellent speeches.
Speech [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-1509" style="border: 0pt none; margin: 7px; float: right;" title="martin-luther-king-i-have-a-dream-speech-critique" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/01/martin-luther-king-i-have-a-dream-speech-critique.jpg" alt="Martin Luther King Jr. - I Have a Dream - Speech Critique" width="300" height="400" /></p>
<p>&#8220;I Have a Dream&#8221; by Martin Luther King Jr. is one of the most memorable speeches of all time.</p>
<p>It is worthy of lengthy study as we can all learn speechwriting skills from King&#8217;s historic masterpiece.</p>
<p>This article is the latest in a <strong><a href="http://sixminutes.dlugan.com/video-critiques/">series of video speech critiques</a></strong> which help you analyze and learn from excellent speeches.</p>
<h2>Speech Video: Martin Luther King Jr. delivers &#8220;I Have a Dream&#8221;</h2>
<p>I encourage you to:</p>
<ol>
<li><strong>Watch</strong> the video;</li>
<li><strong>Read</strong> the analysis in this speech critique;</li>
<li><strong>Study</strong> the speech text in the complete transcript; and</li>
<li><strong>Share</strong> your thoughts on this presentation.</li>
</ol>
<p><a href="http://sixminutes.dlugan.com/speech-analysis-dream-martin-luther-king/"><em>Click here to view the embedded video.</em></a></p>
<h2>Speech Critique &#8211; I Have a Dream &#8211; Martin Luther King Jr.</h2>
<p>Much of the greatness of this speech is tied to its historical context, a topic which goes beyond the scope of this article.</p>
<p>Instead, I&#8217;ll focus on five key lessons in speechwriting that we can extract from Martin Luther King&#8217;s most famous speech.</p>
<ol>
<li>Emphasis phrases by repeating at the beginning of sentences</li>
<li>Repeat key &#8220;theme&#8221; words throughout your speech</li>
<li>Utilize appropriate quotations or allusions</li>
<li>Use specific examples to &#8220;ground&#8221; your arguments</li>
<li>Use metaphors to highlight contrasting concepts</li>
</ol>
<h3>Lesson #1: Emphasize Phrases by Repeating at the Beginning of Sentences</h3>
<p>Anaphora (repeating words at the beginning of neighbouring clauses) is a commonly used rhetorical device. Repeating the words twice sets the pattern, and further repetitions emphasize the pattern and increase the rhetorical effect.</p>
<p>&#8220;<em>I have a dream</em>&#8221; is repeated in eight successive sentences, and is one of the most often cited examples of anaphora in modern rhetoric. But this is just one of eight occurrences of anaphora in this speech. By order of introduction, here are the key phrases:</p>
<ul>
<li><em>&#8220;One hundred years later&#8230;&#8221;</em> [paragraph 3]</li>
<li><em>&#8220;Now is the time&#8230;&#8221;</em> [paragraph 6]</li>
<li><em>&#8220;We must&#8230;&#8221;</em> [paragraph 8]</li>
<li><em>&#8220;We can never (cannot) be satisfied&#8230;&#8221;</em> [paragraph 13]</li>
<li><em>&#8220;Go back to&#8230;&#8221;</em> [paragraph 14]</li>
<li><em>&#8220;I Have a Dream&#8230;&#8221;</em> [paragraphs 16 through 24]</li>
<li><em>&#8220;With this faith, &#8230;&#8221;</em> [paragraph 26]</li>
<li><em>&#8220;Let freedom ring (from) &#8230;&#8221;</em> [paragraphs 27 through 41]</li>
</ul>
<p><strong>Read those repeated phrases in sequence.</strong> Even in the absence of the remainder of the speech, these key phrases tell much of <em>King&#8217;s story</em>. Emphasis through repetition makes these phrases more memorable, and, by extension, make <em>King&#8217;s story</em> more memorable.</p>
<h3>Lesson #2: Repeat Key &#8220;Theme&#8221; Words Throughout Your Speech</h3>
<p>Repetition in forms like anaphora is quite <em>obvious</em>, but there are more <em>subtle</em> ways to use repetition as well. One way is to repeat key &#8220;theme&#8221; words throughout the body of your speech.</p>
<p>If you count the frequency of words used in King&#8217;s &#8220;I Have a Dream&#8221;, very interesting patterns emerge. The most commonly used noun is <em>freedom</em>, which is used <strong>twenty times</strong> in the speech. This makes sense, since freedom is one of the <strong>primary themes</strong> of the speech.</p>
<p>Other key themes? Consider these commonly repeated words:</p>
<ul>
<li>freedom (20 times)</li>
<li>we (30 times), our (17 times), you (8 times)</li>
<li>nation (10 times), america (5 times), american (4 times)</li>
<li>justice (8 times) and injustice (3 times)</li>
<li>dream (11 times)</li>
</ul>
<p>&#8220;I Have a Dream&#8221; can be summarized in the view below, which associates the size of the word with its frequency.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-1518" title="I Have a Dream - Speech Text - Martin Luther King Jr" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/01/i-have-a-dream-speech-text-martin-luther-king.jpg" alt="I Have a Dream - Speech Text - Martin Luther King Jr" width="513" height="241" /></p>
<h3>Lesson #3: Utilize Appropriate Quotations or Allusions</h3>
<p>Evoking historic and literary references is a powerful speechwriting technique which can be executed explicitly (a direct quotation) or implicitly (allusion).</p>
<p>You can improve the credibility of your arguments by referring to the (appropriate) words of credible speakers/writers in your speech. Consider the allusions used by Martin Luther King Jr.:</p>
<ul>
<li><em>&#8220;Five score years ago&#8230;&#8221;</em> [paragraph 2] refers to Lincoln&#8217;s famous Gettysburg Address speech which began &#8220;<em>Four score and seven years ago&#8230;</em>&#8221; This allusion is particularly poignant given that King was speaking in front of the Lincoln Memorial.</li>
<li>&#8220;<em>Life, Liberty, and the Pursuit of Happiness</em>&#8221; [and the rest of paragraph 4] is a reference to the United States Declaration of Independence.</li>
<li>Numerous Biblical allusions provide the moral basis for King&#8217;s arguments:
<ul>
<li>&#8220;<em>It came as a joyous daybreak to end the long night of their captivity.</em>&#8221; [paragraph 2] alludes to Psalms 30:5 &#8220;<em>For his anger is but for a moment; his favor is for a lifetime. Weeping may linger for the night, but joy comes with the morning.</em>&#8220;</li>
<li>&#8220;<em>Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred.</em>&#8221; [paragraph 8] evokes Jeremiah 2:13 &#8220;<em>for my people have committed two evils: they have forsaken me, the fountain of living water, and dug out cisterns for themselves, cracked cisterns that can hold no water.</em>&#8220;</li>
<li>More biblical allusions from King&#8217;s &#8220;I Have a Dream&#8221; speech <a href="http://www.christianitytoday.com/biblestudies/areas/biblestudies/articles/070516.html">can be found here</a>.</li>
</ul>
</li>
</ul>
<h3>Lesson #4: Use specific examples to &#8220;ground&#8221; your arguments</h3>
<p>Your speech is greatly improved when you provide specific examples which illustrate your logical (and perhaps theoretical) arguments.</p>
<p>One way that Martin Luther King Jr. accomplishes this is to make numerous geographic references throughout the speech:</p>
<ul>
<li>Mississippi, New York [paragraph 13]</li>
<li>Mississippi, Alabama, South Carolina, Georgia, Louisiana [14]</li>
<li>Georgia [18]</li>
<li>Mississippi [19]</li>
<li>Alabama [22]</li>
<li>New Hampshire [32], New York [33], Pennsylvania [34], Colorado [35], California [36], Georgia [37], Tennessee [38], Mississippi [39]</li>
</ul>
<p>Note that Mississippi is mentioned on four separate occasions. This is not accidental; mentioning Mississippi would evoke some of the strongest emotions and images for his audience.</p>
<p>Additionally, King uses relatively generic geographic references to make his message more inclusive:</p>
<ul>
<li><em>&#8220;slums and ghettos of our northern cities&#8221;</em> [paragraph 14]</li>
<li><em>&#8220;the South&#8221;</em> [25]</li>
<li><em>&#8220;From every mountainside&#8221;</em> [40]</li>
<li><em>&#8220;from every village and every hamlet&#8221;</em> [41]</li>
</ul>
<h3>Lesson #5: Use Metaphors to Highlight Contrasting Concepts</h3>
<p>Metaphors allow you to associate your speech concepts with concrete images and emotions.</p>
<p>To highlight the contrast between two abstract concepts, consider associating them with contrasting concrete metaphors. For example, to contrast segregation with racial justice, King evokes the contrasting metaphors of dark and desolate valley (of segregation) and sunlit path (of racial justice.)</p>
<ul>
<li><em>&#8220;joyous <strong>daybreak</strong> to end the <strong>long night</strong> of their captivity&#8221;</em> [paragraph 2]</li>
<li><em>&#8220;the Negro lives on a <strong>lonely island</strong> of poverty in the midst of a <strong>vast ocean</strong> of material prosperity&#8221;</em> [3]</li>
<li><em>&#8220;rise from the <strong>dark and desolate valley</strong> of segregation to the <strong>sunlit path</strong> of racial justice&#8221; </em>[6]</li>
<li><em>&#8220;This <strong>sweltering summer</strong> of the Negro’s legitimate discontent will not pass until there is an <strong>invigorating autumn</strong> of freedom and equality.&#8221; </em>[7]</li>
<li><em>&#8220;sweltering with the <strong>heat</strong> of oppression, will be transformed into an <strong>oasis</strong> of freedom and justice.&#8221;</em> [19]</li>
</ul>
<p>How can you employ contrasting metaphors in your next speech?</p>
<p><a title="Examine book details" href="http://www.amazon.com/gp/product/0446676500?ie=UTF8&amp;tag=sixminupublsp-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=0446676500"><img style="margin: 7px; float: right" src="http://ecx.images-amazon.com/images/I/41fbTI56clL.SY300.jpg" border="0" alt="" /></a></p>
<h2>Speech Transcript: I Have a Dream &#8211; Martin Luther King Jr.</h2>
<p><em>Note: The formatting has been added by me, not by MLK, to highlight words or phrases which are analyzed above.</em></p>
<p>[1] I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.</p>
<p>[2] <strong>Five score years ago</strong>, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity.</p>
<p>[3] But <strong>one hundred years later</strong>, the Negro still is not free. <strong>One hundred years later</strong>, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination. <strong>One hundred years later</strong>, the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity. <strong>One hundred years later</strong>, the Negro is still languished in the corners of American society and finds himself an exile in his own land. And so we&#8217;ve come here today to dramatize a shameful condition.</p>
<p>[4] In a sense we&#8217;ve come to our nation&#8217;s capital to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men, yes, black men as well as white men, would be guaranteed the &#8220;unalienable Rights&#8221; of &#8220;Life, Liberty and the pursuit of Happiness.&#8221; It is obvious today that America has defaulted on this promissory note, insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked &#8220;insufficient funds.&#8221;</p>
<p>[5] But we refuse to believe that the bank of justice is bankrupt. We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation. And so, we&#8217;ve come to cash this check, a check that will give us upon demand the riches of freedom and the security of justice.</p>
<p>[6] We have also come to this hallowed spot to remind America of the fierce urgency of Now. This is no time to engage in the luxury of cooling off or to take the tranquilizing drug of gradualism. <strong>Now is the time</strong> to make real the promises of democracy. <strong>Now is the time</strong> to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. <strong>Now is the time</strong> to lift our nation from the quicksands of racial injustice to the solid rock of brotherhood. <strong>Now is the time</strong> to make justice a reality for all of God&#8217;s children.</p>
<p>[7] It would be fatal for the nation to overlook the urgency of the moment. This sweltering summer of the Negro&#8217;s legitimate discontent will not pass until there is an invigorating autumn of freedom and equality. <strong>Nineteen sixty-three is not an end, but a beginning.</strong> And those who hope that the Negro needed to blow off steam and will now be content will have a rude awakening if the nation returns to business as usual. And there will be neither rest nor tranquility in America until the Negro is granted his citizenship rights. The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.</p>
<p>[8] But there is something that I must say to my people, who stand on the warm threshold which leads into the palace of justice: In the process of gaining our rightful place, <strong>we must</strong> not be guilty of wrongful deeds. Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred. <strong>We must</strong> forever conduct our struggle on the high plane of dignity and discipline. <strong>We must</strong> not allow our creative protest to degenerate into physical violence. Again and again, <strong>we must</strong> rise to the majestic heights of meeting physical force with soul force.</p>
<p>[9] The marvelous new militancy which has engulfed the Negro community must not lead us to a distrust of all white people, for many of our white brothers, as evidenced by their presence here today, have come to realize that their destiny is tied up with our destiny. And they have come to realize that their freedom is inextricably bound to our freedom.</p>
<p>[10] We cannot walk alone.</p>
<p>[11] And as we walk, we must make the pledge that we shall always march ahead.</p>
<p>[12] We cannot turn back.</p>
<p>[13] There are those who are asking the devotees of civil rights, &#8220;When will you be satisfied?&#8221; <strong>We can never be satisfied</strong> as long as the Negro is the victim of the unspeakable horrors of police brutality. <strong>We can never be satisfied</strong> as long as our bodies, heavy with the fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the cities. <strong>We cannot be satisfied</strong> as long as the negro&#8217;s basic mobility is from a smaller ghetto to a larger one. <strong>We can never be satisfied</strong> as long as our children are stripped of their self-hood and robbed of their dignity by signs stating: &#8220;For Whites Only.&#8221; <strong> We cannot be satisfied</strong> as long as a Negro in Mississippi cannot vote and a Negro in New York believes he has nothing for which to vote. No, no, <strong>we are not satisfied, and we will not be satisfied</strong> until &#8220;justice rolls down like waters, and righteousness like a mighty stream.&#8221;</p>
<p>[14] I am not unmindful that some of you have come here out of great trials and tribulations. Some of you have come fresh from narrow jail cells. And  			some of you have come from areas where your quest &#8212; quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality. You have been the veterans of creative suffering. Continue to work with the faith that unearned suffering is redemptive. <strong>Go back to</strong> Mississippi, <strong>go back to</strong> Alabama, <strong>go back to</strong> South Carolina, <strong>go back to</strong> Georgia, <strong>go back to</strong> Louisiana, <strong>go back to</strong> the slums and ghettos of our northern cities, knowing that somehow this situation can and will be changed.</p>
<p>[15] Let us not wallow in the valley of despair, I say to you today, my friends.</p>
<p>[16] And so even though we face the difficulties of today and tomorrow, <strong>I still have a dream</strong>. It is a dream deeply rooted in the American dream.</p>
<p>[17]<strong>I have a dream</strong> that one day this nation will rise up and live out the true meaning of its creed: &#8220;We hold these truths to be self-evident, that all men are created equal.&#8221;</p>
<p>[18] <strong>I have a dream</strong> that one day on the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.</p>
<p>[19] <strong>I have a dream</strong> that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.</p>
<p>[20] <strong>I have a dream</strong> that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.</p>
<p>[21] <strong>I have a dream</strong> today!</p>
<p>[22] <strong>I have a dream</strong> that one day, down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of &#8220;interposition&#8221; and &#8220;nullification&#8221; &#8212; one day right there in Alabama little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.</p>
<p>[23] <strong>I have a dream</strong> today!</p>
<p>[24] <strong>I have a dream</strong> that one day every valley shall be exalted, and every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight; &#8220;and the glory of the Lord shall be revealed and all flesh shall see it together.&#8221;</p>
<p>[25] This is our hope, and this is the faith that I go back to the South with.</p>
<p>[26] <strong>With this faith</strong>, we will be able to hew out of the mountain of despair a stone of hope. <strong>With this faith</strong>, we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood. <strong>With this faith</strong>, we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day.</p>
<p>[27] And this will be the day &#8212; this will be the day when all of God&#8217;s children will be able to  			sing with new meaning:</p>
<blockquote><p>[28] My country &#8217;tis of thee, sweet land of liberty, of thee I sing.</p>
<p>[29] Land where my fathers died, land of the Pilgrim&#8217;s pride,</p>
<p>[30] From every mountainside, <strong>let freedom ring</strong>!</p></blockquote>
<p>[31] And if America is to be a great nation, this must become true.</p>
<p>[32] And so <strong>let freedom ring</strong> from the prodigious hilltops of New Hampshire.</p>
<p>[33] <strong>Let freedom ring</strong> from the mighty mountains of New York.</p>
<p>[34] <strong>Let freedom ring</strong> from the heightening Alleghenies of Pennsylvania.</p>
<p>[35] <strong>Let freedom ring</strong> from the snow-capped Rockies of Colorado.</p>
<p>[36] <strong>Let freedom ring</strong> from the curvaceous slopes of California.</p>
<p>[37] But not only that. <strong>Let freedom ring</strong> from Stone Mountain of Georgia.</p>
<p>[38] <strong>Let freedom ring</strong> from Lookout Mountain of Tennessee.</p>
<p>[39] <strong>Let freedom ring</strong> from every hill and molehill of Mississippi.</p>
<p>[40] From every mountainside, <strong>let freedom ring</strong>.</p>
<p>[41] And when this happens, when we allow <strong>freedom ring, when we let it ring</strong> from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God&#8217;s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual:</p>
<p>[42] Free at last! Free at last!</p>
<p>[43] Thank God Almighty, we are free at last!</p>
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<div style="float: left; margin-right: 20px;"><img src="http://sixminutes.dlugan.com/wp-content/uploads/2007/10/andrew.dlugan.editor.jpg" alt="Andrew Dlugan" /></div>
<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/andrew/">Andrew Dlugan</a></b> is the editor and founder of <i><a href="http://sixminutes.dlugan.com/">Six Minutes</a></i>. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.</div><br style="clear:both;" /></div>

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<small>
Author of this article: Andrew Dlugan<br/>
Category: <a href="http://sixminutes.dlugan.com/category/speech-critique/" title="View all posts in Speech Critiques" rel="category tag">Speech Critiques</a><br/>
Article tags: <a href="http://sixminutes.dlugan.com/tag/martin-luther-king-jr/" rel="tag">Martin Luther King Jr.</a>, <a href="http://sixminutes.dlugan.com/tag/metaphors/" rel="tag">metaphors</a>, <a href="http://sixminutes.dlugan.com/tag/political-speeches/" rel="tag">political speeches</a>, <a href="http://sixminutes.dlugan.com/tag/repetition/" rel="tag">repetition</a>, <a href="http://sixminutes.dlugan.com/tag/speech-examples/" rel="tag">speech examples</a><br/>
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		<title>2008 Election Night Speech Analysis &#8211; Obama and McCain</title>
		<link>http://sixminutes.dlugan.com/2008-election-night-speech-analysis-obama-and-mccain/</link>
		<comments>http://sixminutes.dlugan.com/2008-election-night-speech-analysis-obama-and-mccain/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 04:00:09 +0000</pubDate>
		<dc:creator>Andrew Dlugan</dc:creator>
				<category><![CDATA[Delivery Techniques]]></category>
		<category><![CDATA[Speechwriting]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[John McCain]]></category>
		<category><![CDATA[political speeches]]></category>
		<category><![CDATA[speech examples]]></category>

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		<description><![CDATA[
Tuesday, November 4, 2008. History was made.
The immediate impact is tremendous, etched on the faces of millions as they watched the results and listened to the speeches. The longer-term impact has yet to be written.
While we can&#8217;t accurately predict the next four years, we can assess the speeches from election night. Both Barack Obama and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-892" style="border: 0pt none; margin: 7px; float: right;" title="Barack Obama Victory Speech" src="http://sixminutes.dlugan.com/wp-content/uploads/2008/11/obama-speech.jpg" alt="" width="300" height="223" /></p>
<p>Tuesday, November 4, 2008. History was made.</p>
<p>The immediate impact is tremendous, etched on the faces of millions as they watched the results and listened to the speeches. The longer-term impact has yet to be written.</p>
<p>While we can&#8217;t accurately predict the next four years, we can assess the speeches from election night. Both Barack Obama and John McCain received praise for their performances.</p>
<p>Watch the speeches, and then read the analysis from many sources.</p>
<h2>Barack Obama&#8217;s Victory Speech</h2>
<p>Read the <a href="http://edition.cnn.com/2008/POLITICS/11/04/obama.transcript/">full speech transcript</a></p>
<p><a href="http://sixminutes.dlugan.com/2008-election-night-speech-analysis-obama-and-mccain/"><em>Click here to view the embedded video.</em></a></p>
<h2>John McCain&#8217;s Concession Speech</h2>
<p><a href="http://sixminutes.dlugan.com/2008-election-night-speech-analysis-obama-and-mccain/"><em>Click here to view the embedded video.</em></a></p>
<h2>Speaking Experts weigh in&#8230;</h2>
<p><a href="http://www.newyorker.com/talk/2008/11/17/081117ta_talk_wood">James Wood &#8212; in <em>The New Yorker</em> </a>&#8211; offers a stirring analysis of Obama&#8217;s victory speech:</p>
<blockquote><p>A movement in American politics hostile to the possession and the possibility of words-it had repeatedly disparaged Barack Obama as &#8220;just a person of words&#8221; &#8212; was not only defeated but embarrassed by a victory speech eloquent in echo, allusion, and counterpoint. No doubt many of us would have watched in tears if President-elect Obama had only thanked his campaign staff and shuffled off to bed; but his midnight address was written in a language with roots, and stirred in his audience a correspondingly deep emotion.</p></blockquote>
<p><a href="http://publicwords.typepad.com/nickmorgan/2008/11/the-election-night-speeches-from-obama-and-mccain.html">Nick Morgan praised</a> the election night speeches from both John McCain and Barack Obama.</p>
<blockquote><p>[W]e witnessed rhetorical history:  two equally literate and gracious speeches from the candidates, Senators McCain and Obama. [...]</p>
<p>McCain&#8217;s concession speech, like Gore&#8217;s, was more appealing than many other speeches he&#8217;s given, because he relaxed, and the cranky grandpa persona was gone.  [...] His best speech of the campaign. [...]</p>
<p>The best thing about Obama&#8217;s speeches so far is that they are not about him, but rather about the audience.  That is almost unheard-of for a politician, and rare for any speaker.  Therein lies his oratorical genius.</p></blockquote>
<p><a href="http://coachlisab.blogspot.com/2008/11/two-speeches.html">Lisa Braithwaite concentrated</a> mostly on Barack Obama&#8217;s speech:</p>
<blockquote><p>Obama gave a powerful and presidential speech that had many of the elements we look for in a successful and engaging presentation. [...]</p>
<p>This is the kind of speech that will be memorized in classrooms: powerful, positive, honest, direct, persuasive and emotionally engaging.</p></blockquote>
<p><a href="http://www.bertdecker.com/experience/2008/11/transformational-election---and-speech.html">Bert Decker called</a> Obama&#8217;s victory speech a transformational speech:</p>
<blockquote><p>Barack Obama gave a once in a decade speech in accepting the Presidency. He has an incredible ability to move people with oratory in both his behavior and content &#8211; and he took advantage of that when he had his most important audience of perhaps hundreds of millions of people across the world.</p></blockquote>
<p><a href="http://www.wellwrittenwellsaid.com/successfulspeechesblog/?p=66">John Watkis praises</a> John McCain&#8217;s performance:</p>
<blockquote><p>John McCain gave his best speech. McCain seemed more relaxed and more in tune with his speech last night. He seemed more comfortable with the words and rarely struggled with the teleprompter. Although he did lose his rhythm a few times, the timing of his words was far better than it has been in the past.</p></blockquote>
<p><a href="http://www.exec-comms.com/blog/2008/11/13/analysis-obamas-victory-speech/">Ian Griffin</a> draws a stark contrast between speech skills of Obama and McCain:</p>
<blockquote><p>Obama&#8217;s speech [...] moved through time and biography to the present day. His speech has echo&#8217;s of Lincoln and Martin Luther King. A lesser speaker (say, oh I don&#8217;t know, the current President and Republican nominees for President and Vice-President) would not have been able to carry this off.</p></blockquote>
<p><a href="http://www.speakingaboutpresenting.com/content/lessons-public-speaking-obama/">Olivia Mitchell</a> extracts six lessons in public speaking from Barack Obama.</p>
<ol>
<blockquote>
<li>Know your audience.</li>
<li>Envelop your point in a story.</li>
<li>Paint pictures on the canvas of your audience&#8217;s mind.</li>
<li>Get personal.</li>
<li>Wait for weight.</li>
<li>Light and shade.</li>
</blockquote>
</ol>
<p><a href="http://www.tjwalker.com/2008/11/05/communications-lessons-from-the-2008-campaign/">TJ Walker takes a broad view</a> in examining communications lessons from the 2008 campaigns:</p>
<blockquote><p>Over the entire campaign, there were six main communications categories both candidates had to deal with.</p>
<ol>
<li>Positive message about their own candidacy.</li>
<li>Contrast/negative message about their opponent.</li>
<li>Defending negative messages from their opponents.</li>
<li>Quick reaction to opponent&#8217;s blunders.</li>
<li>Adaptation of messages to shifting macro-political climate.</li>
<li>Visual/stylistic communication.</li>
</ol>
</blockquote>
<h2>What did You Think?</h2>
<p>How about you? What were your impressions of the speeches from President-Elect Obama and Senator McCain?</p>
<div class="tweetmeme_button" style=""><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsixminutes.dlugan.com%2F2008-election-night-speech-analysis-obama-and-mccain%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsixminutes.dlugan.com%2F2008-election-night-speech-analysis-obama-and-mccain%2F" height="61" width="51" /></a></div><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://sixminutes.dlugan.com/2008-election-night-speech-analysis-obama-and-mccain/&nick=6minutes"></script><h3  class="related_post_title">Similar Articles You May Like...</h3><ul class="related_post"><li><a href="http://sixminutes.dlugan.com/inauguration-speech-analysis-barack-obama-inaugural/" title="5 Speechwriting Lessons from Obama&#8217;s Inaugural Speech">5 Speechwriting Lessons from Obama&#8217;s Inaugural Speech</a></li><li><a href="http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/" title="Speech Critiques &#8211; McCain, Palin, Republican Convention 2008">Speech Critiques &#8211; McCain, Palin, Republican Convention 2008</a></li><li><a href="http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/" title="Speech Critiques &#8211; Obama, Democratic Convention 2008">Speech Critiques &#8211; Obama, Democratic Convention 2008</a></li><li><a href="http://sixminutes.dlugan.com/analysis-and-opinions-obama-inauguration-speech/" title="Analysis and Opinions: Obama Inauguration Speech">Analysis and Opinions: Obama Inauguration Speech</a></li><li><a href="http://sixminutes.dlugan.com/speech-analysis-dream-martin-luther-king/" title="Speech Analysis: I Have a Dream &#8211; Martin Luther King Jr.">Speech Analysis: I Have a Dream &#8211; Martin Luther King Jr.</a></li><li><a href="http://sixminutes.dlugan.com/randy-pausch-barack-obama-2008/" title="Why Pausch, not Obama, is Best Communicator of 2008">Why Pausch, not Obama, is Best Communicator of 2008</a></li></ul><div style="background: #D4D2C3; padding: 12px; width: 500px; border: 1px solid #999999; clear: both;" class="post-author"><a name="author"></a>
<div style="float: left; margin-right: 20px;"><img src="http://sixminutes.dlugan.com/wp-content/uploads/2007/10/andrew.dlugan.editor.jpg" alt="Andrew Dlugan" /></div>
<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/andrew/">Andrew Dlugan</a></b> is the editor and founder of <i><a href="http://sixminutes.dlugan.com/">Six Minutes</a></i>. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.</div><br style="clear:both;" /></div>

<div style="margin-top: 0.5em; border: 1px solid #990000; padding: 0 0.5em 0 0.5em; background: #EEEEEE;">
<small>
Author of this article: Andrew Dlugan<br/>
Category: <a href="http://sixminutes.dlugan.com/category/delivery-techniques/" title="View all posts in Delivery Techniques" rel="category tag">Delivery Techniques</a>,  <a href="http://sixminutes.dlugan.com/category/speechwriting/" title="View all posts in Speechwriting" rel="category tag">Speechwriting</a><br/>
Article tags: <a href="http://sixminutes.dlugan.com/tag/barack-obama/" rel="tag">Barack Obama</a>, <a href="http://sixminutes.dlugan.com/tag/john-mccain/" rel="tag">John McCain</a>, <a href="http://sixminutes.dlugan.com/tag/political-speeches/" rel="tag">political speeches</a>, <a href="http://sixminutes.dlugan.com/tag/speech-examples/" rel="tag">speech examples</a><br/>
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		<title>Speech Critiques &#8211; McCain, Palin, Republican Convention 2008</title>
		<link>http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/</link>
		<comments>http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 17:36:25 +0000</pubDate>
		<dc:creator>Andrew Dlugan</dc:creator>
				<category><![CDATA[Delivery Techniques]]></category>
		<category><![CDATA[Speechwriting]]></category>
		<category><![CDATA[John McCain]]></category>
		<category><![CDATA[Rudy Giuliani]]></category>
		<category><![CDATA[Sarah Palin]]></category>
		<category><![CDATA[political speeches]]></category>
		<category><![CDATA[speech examples]]></category>

		<guid isPermaLink="false">http://sixminutes.dlugan.com/?p=665</guid>
		<description><![CDATA[Last week, we examined speech critiques of Barack Obama and others at the Democratic Convention 2008.
This week, it was the Republicans&#8217; turn at the microphone with the whole world watching.
One by one, they spoke &#8212; John McCain, Sarah Palin, Rudy Giuliani, Joe Lieberman, Fred Thompson, Tom Ridge, and Cindy McCain.
One by one, they were critiqued [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-700 alignright" style="margin: 7px; float: right;" title="Speech Critiques: McCain, Palin, Republican Convention 2008" src="http://sixminutes.dlugan.com/wp-content/uploads/2008/09/speech-critique-mccain-palin-republican-convention-2008.jpg" alt="" width="300" height="300" />Last week, we examined <a href="http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/">speech critiques of Barack Obama and others at the Democratic Convention 2008</a>.</p>
<p>This week, it was the Republicans&#8217; turn at the microphone with the whole world watching.</p>
<p>One by one, <strong>they spoke</strong> &#8212; John McCain, Sarah Palin, Rudy Giuliani, Joe Lieberman, Fred Thompson, Tom Ridge, and Cindy McCain.</p>
<p>One by one, <strong>they were critiqued</strong> &#8212; by Nick Morgan, John Watkis, Garr Reynolds, Bert Decker, and Denise Graveline.</p>
<p>This article is a collection of speech videos and numerous speech critiques from public speaking experts.</p>
<p><strong>Watch, listen, and learn</strong> from their strengths and weaknesses. Enjoy!</p>
<h2>John McCain</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://publicwords.typepad.com/nickmorgan/2008/09/mccains-acceptance-speech.html">Nick Morgan</a> on John McCain:</p>
<blockquote><p>Overall, the speech was mediocre.  It was too long, McCain was frequently out of synch with his audience, he’s a wooden presenter, and there was absolutely nothing new in it. &#8230;</p>
<p>McCain’s speech was full of fight.  Almost literally; he repeated the word “fight’ obsessively and absurdly at the end in a weird attempt at creating a final frenzy of enthusiasm with the audience.</p></blockquote>
<p><a href="http://www.wellwrittenwellsaid.com/successfulspeechesblog/?p=60">John Watkis</a> on John McCain:</p>
<blockquote><p>McCain was average tonight. The speech was well written, but McCain lacked the ability to deliver it the way it was written. His timing and rhythm were non existent.</p>
<p>Still, McCain did have his moments. When he told the story of his capture, McCain was most comfortable. At that point, it became less about the speech and more about sharing his story with the audience. When that happened, he connected. His final rally cry to fight was quite a surprise. I was actually moved.</p></blockquote>
<p><a href="http://www.presentationzen.com/presentationzen/2008/09/john-mccains-background-visuals.html">Garr Reynolds</a> on John McCain:</p>
<blockquote><p>It was not a disaster for Senator McCain, at least not for the supportive live audience in the hall, but I was really surprised by the lack of energy, emotion, and clear structure in his address to the Republican National Convention.</p></blockquote>
<h2>Sarah Palin</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://www.bertdecker.com/experience/2008/09/sarah-palin---p.html">Bert Decker</a> on Sarah Palin:</p>
<blockquote><p>The speech was well written and outstandingly delivered. Together it was a very rare communication experience. Power under pressure! &#8230; There was not a vocal hesitation, not a non-word, not a shaking hand at the start as she handled her speech papers.</p></blockquote>
<p><a href="http://eloquentwoman.blogspot.com/2008/09/palin-toned-down-and-revved-up.html">Denise Graveline</a> on Sarah Palin:</p>
<blockquote><p>Her rhetoric defines her as a &#8220;hockey mom&#8221; to evoke a decidedly feminine image. &#8230; But Palin&#8217;s speaking style last night was decidedly old-school, aggressive and more traditionally masculine in tone&#8211;at a time when her own credibility and suitability for the role is widely debated.</p></blockquote>
<p><a href="http://www.wellwrittenwellsaid.com/successfulspeechesblog/?p=59">John Watkis</a> on Sarah Palin:</p>
<blockquote><p>Palin’s best moments came when she used her sense of humor and when she connected emotionally to her message. The emotional moments came when she spoke about children with special needs and when she took swipes at Barack Obama.</p>
<p>The one area Palin needs to work on is her voice. There are times when she speaks in a high pitch that grates on the ears. When she got down to business, the high pitch was replaced with a lower, stronger, more pleasant tone that made you want to listen.</p></blockquote>
<h2>Rudy Giuliani</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<h2>Joe Lieberman</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<h2>Fred Thompson</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<h2>Tom Ridge</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<h2>Cindy McCain</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<h2>What did <em>You</em> Think?</h2>
<p>Unfortunately, not as many bloggers reviewed the Republican convention speakers from a public speaking perspective. Why is that? What are your thoughts? What are the strengths and weaknesses demonstrated by the Republican convention speakers?</p>
<div class="tweetmeme_button" style=""><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsixminutes.dlugan.com%2Fspeech-critiques-mccain-palin-republican-convention-2008%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsixminutes.dlugan.com%2Fspeech-critiques-mccain-palin-republican-convention-2008%2F" height="61" width="51" /></a></div><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/&nick=6minutes"></script><h3  class="related_post_title">Similar Articles You May Like...</h3><ul class="related_post"><li><a href="http://sixminutes.dlugan.com/2008-election-night-speech-analysis-obama-and-mccain/" title="2008 Election Night Speech Analysis &#8211; Obama and McCain">2008 Election Night Speech Analysis &#8211; Obama and McCain</a></li><li><a href="http://sixminutes.dlugan.com/inauguration-speech-analysis-barack-obama-inaugural/" title="5 Speechwriting Lessons from Obama&#8217;s Inaugural Speech">5 Speechwriting Lessons from Obama&#8217;s Inaugural Speech</a></li><li><a href="http://sixminutes.dlugan.com/speech-analysis-dream-martin-luther-king/" title="Speech Analysis: I Have a Dream &#8211; Martin Luther King Jr.">Speech Analysis: I Have a Dream &#8211; Martin Luther King Jr.</a></li><li><a href="http://sixminutes.dlugan.com/randy-pausch-barack-obama-2008/" title="Why Pausch, not Obama, is Best Communicator of 2008">Why Pausch, not Obama, is Best Communicator of 2008</a></li><li><a href="http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/" title="Speech Critiques &#8211; Obama, Democratic Convention 2008">Speech Critiques &#8211; Obama, Democratic Convention 2008</a></li><li><a href="http://sixminutes.dlugan.com/analysis-and-opinions-obama-inauguration-speech/" title="Analysis and Opinions: Obama Inauguration Speech">Analysis and Opinions: Obama Inauguration Speech</a></li></ul><div style="background: #D4D2C3; padding: 12px; width: 500px; border: 1px solid #999999; clear: both;" class="post-author"><a name="author"></a>
<div style="float: left; margin-right: 20px;"><img src="http://sixminutes.dlugan.com/wp-content/uploads/2007/10/andrew.dlugan.editor.jpg" alt="Andrew Dlugan" /></div>
<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/andrew/">Andrew Dlugan</a></b> is the editor and founder of <i><a href="http://sixminutes.dlugan.com/">Six Minutes</a></i>. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.</div><br style="clear:both;" /></div>

<div style="margin-top: 0.5em; border: 1px solid #990000; padding: 0 0.5em 0 0.5em; background: #EEEEEE;">
<small>
Author of this article: Andrew Dlugan<br/>
Category: <a href="http://sixminutes.dlugan.com/category/delivery-techniques/" title="View all posts in Delivery Techniques" rel="category tag">Delivery Techniques</a>,  <a href="http://sixminutes.dlugan.com/category/speechwriting/" title="View all posts in Speechwriting" rel="category tag">Speechwriting</a><br/>
Article tags: <a href="http://sixminutes.dlugan.com/tag/john-mccain/" rel="tag">John McCain</a>, <a href="http://sixminutes.dlugan.com/tag/rudy-giuliani/" rel="tag">Rudy Giuliani</a>, <a href="http://sixminutes.dlugan.com/tag/sarah-palin/" rel="tag">Sarah Palin</a>, <a href="http://sixminutes.dlugan.com/tag/political-speeches/" rel="tag">political speeches</a>, <a href="http://sixminutes.dlugan.com/tag/speech-examples/" rel="tag">speech examples</a><br/>
© <a href="http://sixminutes.dlugan.com">Six Minutes</a>, 2008. |
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		<title>Speech Critiques &#8211; Obama, Democratic Convention 2008</title>
		<link>http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/</link>
		<comments>http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/#comments</comments>
		<pubDate>Sat, 30 Aug 2008 05:28:32 +0000</pubDate>
		<dc:creator>Andrew Dlugan</dc:creator>
				<category><![CDATA[Delivery Techniques]]></category>
		<category><![CDATA[Speechwriting]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Bill Clinton]]></category>
		<category><![CDATA[Hillary Clinton]]></category>
		<category><![CDATA[Michelle Obama]]></category>
		<category><![CDATA[political speeches]]></category>
		<category><![CDATA[speech examples]]></category>

		<guid isPermaLink="false">http://sixminutes.dlugan.com/?p=655</guid>
		<description><![CDATA[The 2008 Democratic Convention was an oratory feast.
One by one, they spoke &#8212; Barack Obama, Hillary Clinton, Michelle Obama, Maya Soetero-Ng, Jesse Jackson Jr., and Ted Kennedy.
One by one, they were critiqued &#8212; by Nick Morgan, John Watkis, Bert Decker, Denise Graveline, Terry Gault.
This article is a collection of speech videos and numerous speech critiques [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-656" style="margin: 7px; float: right;" title="Speech Critique Democratic Convention 2008" src="http://sixminutes.dlugan.com/wp-content/uploads/2008/08/speech-critique-democratic-convention-2008.jpg" alt="" width="300" height="162" />The 2008 Democratic Convention was an oratory feast.</p>
<p>One by one, <strong>they spoke</strong> &#8212; Barack Obama, Hillary Clinton, Michelle Obama, Maya Soetero-Ng, Jesse Jackson Jr., and Ted Kennedy.</p>
<p>One by one, <strong>they were critiqued</strong> &#8212; by Nick Morgan, John Watkis, Bert Decker, Denise Graveline, Terry Gault.</p>
<p>This article is a collection of speech videos and numerous speech critiques from public speaking experts.</p>
<p><strong>Watch, listen, and learn</strong> from their strengths and weaknesses. Enjoy!</p>
<p><strong>Republicans?</strong> <a href="http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/">John McCain, Sarah Palin, and the 2008 Republican convention speakers are critiqued here</a>.</p>
<h2>Barack Obama</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://publicwords.typepad.com/nickmorgan/2008/08/the-speech.html">Nick Morgan</a> on Barack Obama:</p>
<blockquote><p>He also showed us real rhetorical skill by varying the heat of his delivery.  Too many politicians make the mistake of shouting all their lines as if everything were equally important.  Obama has different pitches and passion for different issues and subjects.  The speech had highs and lows, and that’s what a good orator does to hold our interest.</p></blockquote>
<p><a href="http://www.wellwrittenwellsaid.com/successfulspeechesblog/?p=56">John Watkis</a> on Barack Obama:</p>
<blockquote><p>Obama’s speech at the 2008 convention was simply a reminder that he stands alone when it comes to captivating an audience, giving them hope and inspiring them to believe in their dreams. The tears and the cheers in the packed stadium were evidence of the power and charisma in his words.</p></blockquote>
<p><a href="http://www.bertdecker.com/experience/2008/08/three-lessons-f.html">Bert Decker</a> on Barack Obama:</p>
<blockquote><p>We can all learn from Barack Obama&#8217;s acceptance speech:</p>
<ol>
<li>The effectiveness of our communications determines the effectiveness of our lives.</li>
<li>Create the moment.</li>
<li>Use the skills of communicating.</li>
</ol>
</blockquote>
<h2>Hillary Clinton</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://eloquentwoman.blogspot.com/2008/08/rhetorical-and-orange-flourishes.html">Denise Graveline</a> on Hillary Clinton:</p>
<blockquote><p>Clinton, benefiting from years of practice, took control of the room, gesturing easily and only occasionally stepping on her own good lines by moving too fast past them.</p></blockquote>
<p><a href="http://www.bertdecker.com/experience/2008/08/finally-a-speak.html">Bert Decker</a> on Hillary Clinton:</p>
<blockquote><p>Rule of three with, &#8220;Keep going&#8230; keep going&#8230;keep going.&#8221; And &#8220;There is no chasm too deep, no barrier to great, no ceiling too high&#8230;&#8221; moving to a great crescendo of an ending.</p></blockquote>
<h2>Bill Clinton</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<h2>Michelle Obama</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://eloquentwoman.blogspot.com/2008/08/michelle-obama-1-teleprompter-0.html">Denise Graveline</a> on Michelle Obama:</p>
<blockquote><p>Aside from the typical factors&#8211;audiences want to like potential First Ladies&#8211;I think Michelle Obama succeeded on night one of this convention for an <strong>apparently unusual skill among the evening&#8217;s speakers:  The ability to avoid getting glued to the teleprompter, </strong>looking like a deer in headlights, frozen and unable to gesture with hands or facial expression.</p></blockquote>
<p><a href="http://www.wellwrittenwellsaid.com/successfulspeechesblog/?p=54">John Watkis</a> on Michelle Obama:</p>
<blockquote><p>Michelle Obama’s speech was written well. For those who are critics of scripting your speech because it doesn’t sound natural, take a good hard look at the video. Every word of that speech — every word — was crafted carefully to fit Michelle Obama’s speaking style.</p></blockquote>
<p><a href="http://www.bertdecker.com/experience/2008/08/conventions-beg.html">Bert Decker</a> on Michelle Obama:</p>
<blockquote><p>This was unlike any other potential First Lady speech ever given. She did an amazing job, hitting the right notes for the family image&#8230;</p></blockquote>
<h2>Maya Soetero-Ng</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://speakfearlessly.net/presentation-report-democratic-national-convention-day1/">Terry Gault</a> on Maya Soetero-Ng (Obama&#8217;s half sister):</p>
<blockquote><p>Maya Soetero-Ng seemed very relaxed and expressive, which was remarkable from a Honolulu high school history teacher speaking on a national stage with millions of people watching.<span> </span>Her deep, strong voice projected well without her having to shout, as many speakers had to do to be heard over the noise of the crowd.</p></blockquote>
<h2>Jesse Jackson Jr.</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<p>Terry Gault on Jesse Jackson Jr.:</p>
<blockquote><p>Though less showy than his father’s rhyming Southern Preacher style, he clearly learned the lessons of driving rhythms and cadence.<span> </span>He reminded me more of Muhammed Ali than his father, in terms of rhythm and emphasis.<span> </span>His pace of delivery was a major strong point in his style.<span> </span>He used silence and pause to great effect.</p></blockquote>
<h2>Ted Kennedy</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<p>Terry Gault on Ted Kennedy:</p>
<blockquote><p>Ted Kennedy’s feisty and warm speech added even more emotional impact thinking of his long service as a Senator and a leader in the senate and ESPECIALLY in light of his recent surgery for brain cancer.</p></blockquote>
<h2>John Kerry</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<h2>Mark Warner</h2>
<p><a href="http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/"><em>Click here to view the embedded video.</em></a></p>
<h2>What did <em>You</em> Think?</h2>
<p>What are your thoughts?</p>
<p>What strengths and weaknesses did you see and hear demonstrated by the Democratic convention speakers?</p>
<div class="tweetmeme_button" style=""><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsixminutes.dlugan.com%2Fspeech-critiques-obama-democratic-convention-2008%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsixminutes.dlugan.com%2Fspeech-critiques-obama-democratic-convention-2008%2F" height="61" width="51" /></a></div><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://sixminutes.dlugan.com/speech-critiques-obama-democratic-convention-2008/&nick=6minutes"></script><h3  class="related_post_title">Similar Articles You May Like...</h3><ul class="related_post"><li><a href="http://sixminutes.dlugan.com/inauguration-speech-analysis-barack-obama-inaugural/" title="5 Speechwriting Lessons from Obama&#8217;s Inaugural Speech">5 Speechwriting Lessons from Obama&#8217;s Inaugural Speech</a></li><li><a href="http://sixminutes.dlugan.com/2008-election-night-speech-analysis-obama-and-mccain/" title="2008 Election Night Speech Analysis &#8211; Obama and McCain">2008 Election Night Speech Analysis &#8211; Obama and McCain</a></li><li><a href="http://sixminutes.dlugan.com/analysis-and-opinions-obama-inauguration-speech/" title="Analysis and Opinions: Obama Inauguration Speech">Analysis and Opinions: Obama Inauguration Speech</a></li><li><a href="http://sixminutes.dlugan.com/speech-analysis-dream-martin-luther-king/" title="Speech Analysis: I Have a Dream &#8211; Martin Luther King Jr.">Speech Analysis: I Have a Dream &#8211; Martin Luther King Jr.</a></li><li><a href="http://sixminutes.dlugan.com/speech-critiques-mccain-palin-republican-convention-2008/" title="Speech Critiques &#8211; McCain, Palin, Republican Convention 2008">Speech Critiques &#8211; McCain, Palin, Republican Convention 2008</a></li><li><a href="http://sixminutes.dlugan.com/randy-pausch-barack-obama-2008/" title="Why Pausch, not Obama, is Best Communicator of 2008">Why Pausch, not Obama, is Best Communicator of 2008</a></li></ul><div style="background: #D4D2C3; padding: 12px; width: 500px; border: 1px solid #999999; clear: both;" class="post-author"><a name="author"></a>
<div style="float: left; margin-right: 20px;"><img src="http://sixminutes.dlugan.com/wp-content/uploads/2007/10/andrew.dlugan.editor.jpg" alt="Andrew Dlugan" /></div>
<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/andrew/">Andrew Dlugan</a></b> is the editor and founder of <i><a href="http://sixminutes.dlugan.com/">Six Minutes</a></i>. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.</div><br style="clear:both;" /></div>

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<small>
Author of this article: Andrew Dlugan<br/>
Category: <a href="http://sixminutes.dlugan.com/category/delivery-techniques/" title="View all posts in Delivery Techniques" rel="category tag">Delivery Techniques</a>,  <a href="http://sixminutes.dlugan.com/category/speechwriting/" title="View all posts in Speechwriting" rel="category tag">Speechwriting</a><br/>
Article tags: <a href="http://sixminutes.dlugan.com/tag/barack-obama/" rel="tag">Barack Obama</a>, <a href="http://sixminutes.dlugan.com/tag/bill-clinton/" rel="tag">Bill Clinton</a>, <a href="http://sixminutes.dlugan.com/tag/hillary-clinton/" rel="tag">Hillary Clinton</a>, <a href="http://sixminutes.dlugan.com/tag/michelle-obama/" rel="tag">Michelle Obama</a>, <a href="http://sixminutes.dlugan.com/tag/political-speeches/" rel="tag">political speeches</a>, <a href="http://sixminutes.dlugan.com/tag/speech-examples/" rel="tag">speech examples</a><br/>
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