Here are five best practices of public speaking that speakers don’t always follow, but should resolve to in 2012:

1. Pick up the phone before you pick up the pen.

You can only learn so much from event planners and the demographic information provided by the group you are addressing. It takes actual conversations with expected audience members to get a handle on their interests, needs, and knowledge of your subject.

While e-mail is passable in a pinch, it is far better to pick up the phone and talk to five rank-and-file people who likely will be in your audience. Have a few questions planned, but only use them to keep the conversation going or ask for clarification.

Chris Lu, a senior official at the White House recalled, “When I was drafting my first college commencement speech, I called several graduating seniors to learn about their campus experiences – their triumphs and struggles, favorite professors and hangout places, and common bonding moments. Drawing on these references and vignettes in my remarks, I was also able to make my speech more relevant to the audience. Afterward, several long-time professors said it was the best commencement speech they had heard.”

As Lu successfully did, make sure to listen for stories and examples you can weave into your speech, as well as inside information or jokes you can allude to. This shows your audience that you have done your research and aren’t giving a canned presentation.

2. Have a laser-focused point.

No, not a laser pointer, a laser-focused point.

It may sound obvious, but too many speakers don’t have a succinct main idea. If you can’t explain your speech in a sentence, you certainly won’t explain it in an hour.

Use a short, clear phrase or sentence that summarizes the point of your presentation to tell your audience what to expect. It doesn’t have to be the first thing out of your mouth, but should come during the introduction and set-up of your speech. Then, make sure you relate your main points back to that central idea as your presentation progresses.

3. Rehearse six times for success.

We all know that practice makes perfect, but exactly how much? Rehearse at least six times. That’s right, a minimum of six times.

Why six? There is something special about the sixth rehearsal. It’s the rehearsal when speakers truly master their content, can recover quickly from hiccups in their delivery, and feel significantly more comfortable at the lectern.

A case in point is that of work-life integration coach Carolyn Semedo, a participant in a recent series of small-group coaching classes. During one session, she acknowledged feeling frustrated that she was stumbling over the content of a presentation she was slated to deliver.

She chalked it up to being a mediocre presenter. In response to a question about her method of rehearsing, she said that she had practiced once over the weekend and again on Monday evening as she was driving to class.

Of course Carolyn’s delivery was rocky! Even the most celebrated speakers don’t have their material down on a second run through. On the contrary, speakers who make presenting look easy are those who have practiced their material the most.

Carolyn is by no means a mediocre presenter. Like many speakers, she just needed some coaching on how to rehearse. She said, “I thought that by rehearsing two or three times, I should have it nailed. It was very helpful to learn that more rehearsals were the key to a better speech.”

4. Get feedback – before and after your speech.

You can learn a lot by asking listeners how your speech was effective… and how it was not.

Get a gut check before the curtain goes up; have a trusted colleague and/or a speech coach evaluate the content and delivery of your presentation. This will help prevent a situation where your presentation misses the mark or humor falls flat. It also will help you identify what works, as well as what needs refining. Make sure you ask for specific suggestions on how to improve the speech.

It is just as important to get feedback after the presentation. Written evaluations can be especially easy if the conference or event already is collecting data from listeners. Review the questionnaire ahead of time and ask to see the results. If the questionnaire isn’t thorough or specific enough, ask to add some questions or supplement it with your own form focused on the reception of your speech.

If a formal evaluation isn’t possible or appropriate, interview a few members of the audience after your presentation to see what stood out to them – asking about strengths as well as areas that need improvement. In some settings, like toasts and graduation speeches, it can be difficult to get specific feedback from members of your audience because they’re listening mainly for pleasure. In these instances, it is helpful to talk to a few known and trusted audience members beforehand, asking them to listen to the speech critically and provide an evaluation.

5. Get caught on camera.

Video is an unparalleled learning tool. Though some speakers find it painful to watch themselves on camera, reviewing recordings of rehearsals and presentations will open your eyes to bad speaking habits and other issues.

“Although I was initially apprehensive about watching the video recordings of my practice speeches,” admitted Kristie Patton, who works at the National Council on Aging, “I came to view this exercise as extremely helpful.

“It offered a valuable window into how I was communicating with my audience, both verbally and non-verbally. In addition to observing standard communication errors, like speaking too quickly or using filler words, it was also instructive to note that something as seemingly innocuous as my earrings could serve as a distraction to my audience.”

Furthermore, video is a great way to document progress. Like taking photos before starting a new diet and exercise regime, comparing video provides motivation when you see progress and the payoff for your hard work. And when you get more proficient in speaking and comfortable watching yourself on camera, recordings will become a useful tool for spreading your message well beyond your physical audience – whether you put them on YouTube, your website, social media, or other platforms.

Resolve to follow these best practices in the New Year, and your audience, undoubtedly, will see a dramatic improvement in your presentations.

What are YOUR resolutions for 2012?

In addition to these five best practices, what will you resolve to improve in 2012? Please share your resolutions in the comments.

Similar Articles You May Like... Love the Process and Improve Your Speaking Skills 8 Faulty Speaker Assumptions and How to Fix Them The 7 Deadly Sins of Public Speaking Speech Preparation #8: How to Practice Your Presentation Speech Critique: Dan Pink (TED 2009) 3 Common Ways Speakers Sabotage Themselves

Have a Question? Contact me anytime, or find me on Twitter: @6minutes

Christine Clapp is president of Spoken with Authority, providing one-on-one coaching, small-group classes and workshops that develop the voice of experts who want to broaden their impact. She also is a lecturer in the Department of Communication at The George Washington University.

Have you heard this claim?
“Practicing makes me robotic. My speeches are better and more natural if I just work from my outline.”

This may be acceptable for scenarios where you don’t care about the result, but in all other cases, it’s hogwash.

The eighth in the Speech Preparation Series, this article provides practical ideas for maximizing the benefit from your practice time.

Why Practice? Does Practice Make Perfect?

Practicing your speech is essential, but I’d be foolish to suggest that practice alone will result in a “that was the best speech I’ve ever heard” response from your audience. For this, you need to master essential public speaking skills and build up experience doing so.

So, while practice you won’t necessarily make you perfect, you will reap significant benefits by practicing your speech at least a couple times:

• Discover awkward phrases and tongue-twisters that you did not notice when writing and editing. Speaking the words out loud exposes flaws that reading does not.
• Gauge your energy level. Does delivering this speech fire you up? Or are you bored with it?
• Gauge your timing. Once you get more experienced, you will learn how many words can fit in a 10-minute time slot. Until then, however, practicing the complete speech is the best way to know if you are under or over time.
• Reduce nervousness. Rehearsing even one time will improve your confidence in your material.

How to Rehearse Your Speech

You might practice for 60 hours. You might practice for 60 minutes. Either way, here are a few tips that will help you achieve maximum benefit from time spent rehearsing:

• Re-create the speech setting
  Reading your speech at a desk (or from your computer screen) is not optimal unless you are preparing for a webcast. Try to duplicate the speech setting as much as you can.
  • Practice in the room where you’ll be speaking, if you can.
  • Stand up. You get more realistic voice projection.
  • Rehearse with props and visual aids.
  • Arrange an audience. Practicing with an audience is better than practicing without one… even if it is not your target audience.
  • Consider what you will wear when your speech will be delivered. Will it add complications? Inhibit gestures or movement in any way?
• Take notes
  Don’t hesitate to stop yourself in the middle of your rehearsal to jot down ideas as they come to you. Capture internal feelings immediately.
• Experiment
  Try out different voices, gestures, or staging. This is especially important for your opening, conclusion, and any other key points. Give yourself confidence knowing that these lines will be delivered precisely as you intended.
• Time yourself
  You can easily do this yourself, but it helps if someone else can time you. Insert planned pauses, and insert delays when you expect laughter or some other audience response. This may feel funny, but an accurate timing estimate will tell you if you need to do more editing.
• Use all that you learn to edit your speech and make it better.

Soliciting Feedback

Practicing your speech is good.
Practicing your speech with an audience is better.
Practicing your speech with someone who will give you honest feedback is best.

Practicing with an audience gives you valuable feedback:

• Is your humor drawing smiles and laughs or is it missing completely?
• Are you keeping the audience’s attention throughout?
• Are you receiving positive feedback in the form of nodding heads and smiles, or is a blank stare the most common expression?

After the rehearsal, actively solicit feedback. Make it clear that you want honest opinions about what could be improved. A dozen “Good speech!” comments may boost your ego, but it won’t boost the quality of your speech. To reap feedback that will improve your speech, ask open-ended questions like these:

• What was your favorite element in the speech? Why?
• What would you like to see improved?
• How can I improve my speech for next time?

This is far better than asking yes/no questions such as “Did you like it?”

If the presentation is important to you, and you don’t have a test audience that provides you with valuable feedback, hire a coach! Hire me or one of thousands of speech coaches.

Audio Recordings

Audio recordings help you gauge many delivery qualities, including speaking pace, pitch, and pauses.

• Assess which phrases sound “good” and which are awkward to listen to.
• Listen for um’s, ah’s, and other filler words.
• Notice if and when you stumbled.
• Time the overall speech (which would be easy to do with a watch), as well as individual segments of the speech (which you cannot do unless you stop and start numerous times).

I recently acquired the inexpensive Olympus WS-311M digital voice recorder for speech rehearsals. It is small (easy to carry) and has all the features I need for recording and playing back speeches. I encourage you to check it out along with competing products.

• As I’m writing this article, it is selling for $79 US [$49 off the list price]. That’s much less than I paid. That’s life.

Video Recordings

A video recording of yourself speaking is an incredibly powerful tool. All of your habits — both good and bad — are captured. In addition to the audio assessments mentioned in the previous section, you can also learn:

• Are your gestures working?
• Are your gestures synchronized well with your words?
• Are your gestures varied, or are they monotonous?
• Are you smiling?
• Are you fidgeting, or displaying any other distracting mannerisms?
• Does your body sway from side to side?
• Eye contact is difficult to assess if the recording was made without a full audience, but you should be able to tell at least if your eyes are up, or down at your toes.
• If you are using visual aids, are your transitions smooth?
• If you are using a prop, was it handled smoothly?

I own an older model Sony DCR-TRV33 which records digitally on MiniDV tapes, but I’m sure any modern video camera is sufficient. The one luxury upgrade I wish I had is a lavalier microphone to capture better sound quality than the camera’s built-in microphone.

Practical Example — Face the Wind

I practiced my 2007 contest speech Face the Wind more than any other speech I’ve ever delivered. Here are the most valuable lessons I learned:

• The speech (in various iterations) was delivered formally four times at the club, area, division, and district speech contests.
• I rehearsed over 100 times. I rehearsed the speech in the car driving to/from work every day for about six weeks. I rehearsed in front of my wife and daughter. I rehearsed in the hotel room before the district contest. I rehearsed every chance I could.
• In the car, I obviously couldn’t do the gestures or staging, but I experimented heavily with different vocal variety, and then jotted down my observations when I reached my destination.
• After each of the first three contests, I sought feedback from audience members. In all cases, I received wonderful suggestions which made the speech better. Significant editing was performed after each contest.
• I sat down with a trusted fellow speaker and walked through the entire speech, line by line. This detailed review helped me perform some tough editing. It is easier to cut lines you love when someone looks you in the eye and tells you that they aren’t working.

Next in the Speech Preparation Series

You are ready to deliver your speech. Good luck! You will be awesome.

Immediately after the speech, the time is ripe for preparing for the next one. Productive self-critiquing is the focus of the next article in the Speech Preparation Series.

Similar Articles You May Like... 5 Speaking Resolutions to Wow Your Audience in 2012 Speech Preparation #9: Prepare Now for Your Next Speech Speech Critique: Dan Pink (TED 2009) Six Thinking Hats and the Public Speaker Pump Up Your Speaking Voice with a Strength Training Workout Speech Critique: Elizabeth Gilbert @ TED (Author of Eat, Pray, Love)

Have a Question? Contact me anytime, or find me on Twitter: @6minutes

Andrew Dlugan is the editor and founder of Six Minutes. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.