Why?

• Does he use cutting-edge software to generate his slides?
• Does he hire the most expensive speech writers?
• Does he perform complex techniques that are beyond the reach of any other speaker?

No. You can easily learn these techniques and present like Steve Jobs.

In this video from bnet.com, communications coach Carmine Gallo provides an insightful synopsis of the methods that Steve Jobs uses to captivate his audience.

Summary of Speaking Tips

• Set the Theme
  • Make your theme clear and consistent
  • Create a headline that sets the direction for your meeting
• Provide the Outline
  • Open and close each section with a clear transition
  • Make is easy for your listeners to follow your story
• Demonstrate Enthusiasm
  • Wow your audience
• Sell an Experience
  • Make numbers and statistics meaningful
  • Analogies help connect the dots for your audience
• Make it Visual
  • Paint a simple picture that doesn’t overwhelm
• Give ‘em a Show
  • Identify your memorable moment and build up to it
  • Give your audience an added bonus to walk away with
• Rehearse, Rehearse, Rehearse
  • Spend the time to rehearse

More from Carmine Gallo

If you enjoyed this analysis by Carmine Gallo, you may be interested in the Six Minutes review of his book: Fire Them Up! where he analyzes many other great business communicators.

More about Steve Jobs Speaking Style

For further analysis of Steve Jobs’ speaking techniques, check out the speech critique of his Stanford commencement address. He demonstrates his strength in a different speaking style.

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Have a Question? Contact me anytime, or find me on Twitter: @6minutes

Andrew Dlugan is the editor and founder of Six Minutes. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.

Learn to speak the language of motivation with Fire Them Up!, the subject of the latest Six Minutes public speaking book review.

Fire Them Up focuses not on short term steps (things to do), but on seven qualities of inspiring business communicators (things to embrace).

The target audience is broad: CEO, salesperson, manager, merchant, entrepreneur, coach, teacher, pastor, and parent.

Overview: Fire Them Up!

This book has two halves, each with 7 chapters.

The first half of the book dedicates one chapter to each of the 7 Simple Secrets which Gallo advocates:

1. Ignite Your Enthusiasm: Light a fire in your heart before sparking one in theirs
2. Navigate the Way: Deliver a specific, consistent, and memorable vision
3. Sell the Benefit: Put your listeners first
4. Paint a Picture: Tell powerful, memorable, and actionable stories
5. Invite Participation: Solicit input, overcome objections, and develop a winning strategy
6. Reinforce an Optimistic Outlook: Become a beacon of hope
7. Encourage People to Reach Their Potential: Praise people, invest in them, and unleash their potential

These chapters are brought to life with many short anecdotes taken from successful individuals and companies known for great business communications: Apple, Cranium, Starbucks, 24 Hour Fitness, and many more.

The second half of the book examines seven remarkable individuals in-depth, and shows how they exhibit the 7 Secrets. This includes individuals ranging from Apple founder Steve Jobs to Gymboree CEO Matt McCauley to U.S. Navy IT Manager Robert Labrenz. Inspiring views of inspiring people!

Excerpts From the Book

To give you a flavor of a book’s lessons, here are a set of short excerpts spanning several chapters.

Three Types of Communicators

The Introduction describes the three types of communicators:

1. The Chief of Blah
2. The Chief of Mediocrity
3. The Chief Inspiration Officer

The rest of the book is devoted to helping you become the third type of communicator in your organization.

Learning from Cranium: Are your ideas CHIFF?

Chapter 2 (Navigate the Way) introduces the Cranium mantra, CHIFF: Clever, High quality, Innovative, Friendly, and Fun.

CHIFF has become a common language, a way of communicating the vision of the company. … Everyone measures success [of ideas] by asking “Is it CHIFF?”

Do you want a drill, or do you want a hole?

Chapter 3 (Sell the Benefit) discusses a popular marketing mantra: “sell the benefit, not the feature.” I’ve never seen this principle more concisely conveyed than by the anecdote near the end of the chapter:

There is a saying in the insurance industry that every year, 6 million quarter-inch drills are sold, and yet nobody wants a quarter-inch drill [feature]; they want a quarter-inch hole [benefit].

Praise for Storytelling

Chapter 14 tells the story of inspirational teacher Ron Clark, and includes this praise for the power of storytelling:

Personal stories are motivational because your audience can interpret their current situation through the lens of your experience. Personal stories work in the classroom or in the corporate environment. Tell more of them.

About the Author — Carmine Gallo

Carmine Gallo is a communications coach with a client list that includes Intel, IBM, and Nokia. His resume boasts stints at CNN, FOX, CNET, and CBS.

Gallo credits these authors for inspiration:

• Marcus Buckingham: First, Break all the Rules
• Jim Collins: Good to Great
• Stephen Covey: The 7 Habits of Highly Effective People
• Wayne Dyer: Change Your Thoughts — Change Your Life
• Chip and Dan Heath: Made to Stick
• John Maxwell: The 21 Irrefutable Laws of Leadership
• Tim Sanders: The Likeability Factor

This is very good company. I have read (and thoroughly enjoyed) books by 4 of them, and have seen a fifth speak. All have a fantastic reputation.

Gallo Interviewed about the Book

This interview with Carmine for the Forbes.com video network is a sneak peek into Fire Them Up.

Click here to view the embedded video.

More From Carmine Gallo

After completing Fire Them Up, I find myself craving to read Carmine Gallo’s other book: 10 Simple Secrets of the Worlds Greatest Business Communicators. As the repeat of “simple secrets” seems to imply, I wonder whether these books overlap in content? Do they follow the same approach? How do they differ? Is it worth reading both?

Similar Articles You May Like... Book Review: Thank You For Arguing (Jay Heinrichs) Public Speaking Tips: Weekend Review [2010-03-06] Book Review: Made to Stick Which College Textbook for Public Speaking is Best? Public Speaking Tips: Weekend Review [2010-02-06] Win a Book! Share Your Public Speaking Confessions

Have a Question? Contact me anytime, or find me on Twitter: @6minutes

Andrew Dlugan is the editor and founder of Six Minutes. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.