Abraham Lincoln’s Gettysburg Address is one of the most famous, most quoted, and most recited speeches of all time. It is also one of the shortest among its peers at just 10 sentences.

In this article, we examine five key lessons which you can learn from Lincoln’s speech and apply to your own speeches.

This is the latest in a series of speech critiques here on Six Minutes.

Speech Critique – Gettysburg Address – Abraham Lincoln

I encourage you to:

1. Watch the video with a recitation by Jeff Daniels;
2. Read the analysis in this speech critique, as well as the speech transcript below; and
3. Share your thoughts on this speech in the comment section.

Lesson #1 – Anchor Your Arguments Solidly

When trying to persuade your audience, one of the strongest techniques you can use is to anchor your arguments to statements which your audience believes in. Lincoln does this twice in his first sentence:

Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal. [1]

Among the beliefs which his audience held, perhaps none were stronger than those put forth in the Bible and Declaration of Independence. Lincoln knew this, of course, and included references to both of these documents.

First, Psalm 90 verse 10 states:

The days of our years are threescore years and ten…

(Note: a “score” equals 20 years. So, the verse is stating that a human life is about 70 years.)

Therefore, Lincoln’s “Four score and seven years ago” was a Biblically evocative way of tracing backwards eighty-seven years to the signing of the Declaration of Independence in 1776. That document contains the following famous line:

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty, and the pursuit of happiness.

By referencing both the Bible and the Declaration of Independence, Lincoln is signalling that if his audience trusts the words in those documents (they did!), then they should trust his words as well.

How can you use this lesson? When trying to persuade your audience, seek out principles on which you agree and beliefs which you share. Anchor your arguments from that solid foundation.

Lesson #2 – Employ Classic Rhetorical Devices

Lincoln employed simple techniques which transformed his words from bland to poetic. Two which we’ll look at here are triads and contrast.

First, he uttered two of the most famous triads ever spoken:

• “…we can not dedicate, we can not consecrate, we can not hallow this ground.” [6]
• “government of the people, by the people, for the people.” [10]

• “… for those who here gave their lives that that nation might live.” [4]
  (the death of the soldiers contrasts with the life of the nation)
• “The world will little note, nor long remember what we say here, but it can never forget what they did here.” [8]
  (remember contrasts forget; say contrasts did)

How can you use this lesson? While the stately prose of Lincoln’s day may not be appropriate for your next speech, there is still much to be gained from weaving rhetorical devices into your speech. A few well-crafted phrases often serve as memorable sound bites, giving your words an extended life.

Lesson #3 – Repeat Your Most Important Words

In the first lesson, we’ve seen how words can be used to anchor arguments by referencing widely held beliefs.

In the second lesson, we’ve seen how words can be strung together to craft rhetorical devices.

Now, we’ll turn our attention to the importance of repeating individual words. A word-by-word analysis of the Gettysburg Address reveals the following words are repeated:

• we: 10 times
• here: 8 times
• dedicate (or dedicated): 6 times
• nation: 5 times

While this may not seem like much, remember that his entire speech was only 271 words.

By repetitive use of these words, he drills his central point home: Like the men who died here, we must dedicate ourselves to save our nation.

• “we” creates a bond with the audience (it’s not about you or I, it’s about us together)
• “here” casts Gettysburg as the springboard to propel them forward
• “dedicate” is more powerful than saying “we must try to do this”
• “nation” gives the higher purpose

How can you use this lesson? Determine the words which most clearly capture your central argument. Repeat them throughout your speech, particularly in your conclusion and in conjunction with other rhetorical devices. Use these words in your marketing materials, speech title, speech introduction, and slides as well. Doing so will make it more likely that your audience will [a] “get” your message and [b] remember it.

Lesson #4 – Use a Simple Outline

The Gettysburg Address employs a simple and straightforward three part speech outline: past, present, future.

• Past: The speech begins 87 years in the past, with the signing of the Declaration of Independence and the formation of a new nation. [1]
• Present: The speech then describes the present context: the civil war, a great battlefield (Gettysburg), and a dedication ceremony. The new nation is being tested. [2-8]
• Future: Lincoln paints a picture of the future where the promise of the new nation is fully realized through a desirable relationship between government and the people. [9-10]

How can you use this lesson? When organizing your content, one of the best approaches is one of the simplest. Go chronological.

• Start in the past, generally at a moment of relative prosperity or happiness.
• Explain how your audience came to the present moment. Describe the challenge, the conflict, or the negative trend.
• Finally, describe a more prosperous future, one that can be realized if your audience is persuaded to action by you.

Lesson #5 – State a Clear Call-to-Action

The final sentences of the Gettysburg Address are a rallying cry for Lincoln’s audience. Although the occasion of the gathering is to dedicate a war memorial (a purpose to which Lincoln devotes many words in the body of his speech), that is not Lincoln’s full purpose. He calls his audience to “be dedicated here to the unfinished work” [8], to not let those who died to “have died in vain” [10]. He implores them to remain committed to the ideals set forth by the nation’s founding fathers.

How can you use this lesson? The hallmark of a persuasive speech is a clear call-to-action. Don’t hint at what you want your audience to do. Don’t imply. Don’t suggest. Clearly state the actions that, if taken, will lead your audience to success and prosperity.

Speech Transcript – Gettysburg Address – Abraham Lincoln

[1] Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal.

[2] Now we are engaged in a great civil war, testing whether that nation, or any nation, so conceived and so dedicated, can long endure.

[3] We are met on a great battle-field of that war.

[4] We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live.

[5] It is altogether fitting and proper that we should do this.

[6] But, in a larger sense, we can not dedicate, we can not consecrate, we can not hallow this ground.

[7] The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract.

[8] The world will little note, nor long remember what we say here, but it can never forget what they did here.

[9] It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced.

[10] It is rather for us to be here dedicated to the great task remaining before us—that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion—that we here highly resolve that these dead shall not have died in vain—that this nation, under God, shall have a new birth of freedom—and that government of the people, by the people, for the people, shall not perish from the earth.

Other Critiques of Lincoln’s Gettysburg Address

For further reading, you may enjoy these excellent analyses:

• Nick Morgan — The greatest 250-word speech ever written
• John Zimmer — The Gettysburg Address: An Analysis
• Christopher Graham — A poetical analysis of Abraham Lincoln’s Gettysburg Address

Similar Articles You May Like... 5 Speechwriting Lessons from Obama’s Inaugural Speech Speech Analysis: I Have a Dream – Martin Luther King Jr. 2008 Election Night Speech Analysis – Obama and McCain How can you inspire your audience? Ask 10-year-old Dalton Sherman. Speech Critiques – McCain, Palin, Republican Convention 2008 Speech Critiques – Obama, Democratic Convention 2008

Have a Question? Contact me anytime, or find me on Twitter: @6minutes

Andrew Dlugan is the editor and founder of Six Minutes. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.

End your speech with an attitude, not a platitude.

Instead of firing off a perfunctory “thank you,” consider launching fireworks of final passionate thoughts from the podium.

With the flair of a fireworks finale, you’ll trigger spontaneous applause to a well-rehearsed, well-timed, and well-executed performance — a performance that reflects all the anticipation of a logger’s cry: Timbeerrrrrrrrrrr!

This article shows you how to close your speech with a bang.

Call Attention to the Close of Your Speech

Contrary to the prevailing practice of too many politicians and business and community leaders, the most influential speakers don’t end their speeches with a perfunctory and mundane “Thank you.” That’s too easy. And too lazy.

It takes creative thinking and a compelling delivery to end your speech with a mighty climax that relegates the perfunctory “thank you” as superfluous. No wonder that only seven of the 217 speeches listed in William Safire’s anthology Lend Me Your Ears: Great Speeches in History conclude with “thank you.”

Examples of How to End a Speech

Consider these examples of resounding speech conclusions from Patrick Henry, William Jennings Bryant and Winston Churchill. You can learn from these to spark your creative energy and capture the spirit of ending with a bang.

On the brink of the American Revolution, the colonists were debating the war. Patrick Henry concluded a stirring speech on March 23, 1775 with this:

“Is life so dear or peace so sweet as to be purchased at the price of chains and slavery. Forbid it, Almighty God! I know not what course others may take but as for me give me liberty or give me death.”

At the Democratic National Convention in 1896, William Jennings Bryan concluded his stirring speech against the gold standard in national currency with the words that have become the title of his speech:

“Having behind us the producing masses of this nation and the world, supported by the commercial interests, the laboring interests and toilers everywhere, we will answer their demand for a gold standard by saying to them: You shall not press down upon the brow of labor this crown of thorns: you shall not crucify mankind upon a cross of gold.”

In the face of a German threat of an invasion upon England in World War II, Winston Churchill on June 18, 1940 called upon all of the British to brace themselves. He concluded his speech with the words that have become the title of the speech:

“Let us therefore brace ourselves to our duty and so bear ourselves that if the British Commonwealth and Empire lasts for thousands of years, men will say: ‘This was their finest hour.’”

End Your Speech on a High Note

Leading speakers end their speeches like the opera star—on a high note, vocally and intellectually. Just as the comedian should leave ‘em laughing, the speaker should leave ‘em thinking. Last words linger. Last words crystallize your thoughts, galvanize your message, and mobilize your audience.

Study the following 10 templates and adapt your speech to end your speech with a bang:

1. Bookend Close
2. Challenge Close
3. Echo Close
4. Repetitive Close
5. Title Close
6. Sing Song Close
7. Callback Close
8. Movie Close
9. Quotation Close
10. Third Party Close

#1 – Bookend Close

For a bookend speech closing, refer back to your opening anecdote or quote and say, “We have arrived, now, where we began.”

Then reiterate the message you want your audience to remember. This will achieve symmetry in the classic 3-part speech outline: Tell ‘em what you are going to tell ‘em; tell ‘em, then tell ‘em what you just told ‘em.’

#2 – Challenge Close

Challenge your audience to apply what you have told them in the speech.

If you were concluding a speech on the importance of taking action, you could say:

“Let’s turn from spectators into participants. Let’s recall the inspiring words of U.S. President Theodore Roosevelt who said:

‘Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to remain with those poor spirits who neither enjoy much nor suffer much because they live in the gray twilight that knows not victory nor defeat.’

We have too much to do to sit on the sidelines. We need you to step out of the gray twilight into the bright sunshine so that we can all see the dawn of a new day.”

#3 – Echo Close

Focus on one word in a quotation and emphasize that word to echo your final point.

For example, consider the five echoes of the word “do” in this ending to a speech on the importance of getting involved in the education process:

“More than 450 years before the birth of Christ, Confucius said: ‘What I hear, I forget; what I see, I remember; what I do, I understand.’

Let’s do it together. We’ve heard what we have to do. We’ve seen what we need to do. Now is the time to do it, and, together, we can do it.”

#4 – Repetitive Close

Find a phrase and structure it in a repetitive format that strikes the cadence of a drummer, building to a crescendo ending of a motivational speech:

“Architects cannot renovate it.
Businesses cannot incorporate it.
Churches cannot inculcate it.
Developers cannot innovate it.
Engineers cannot calculate it.
Governments cannot legislate it.
Judges cannot adjudicate it.
Lawyers cannot litigate it.
Manufacturers cannot fabricate it.
Politicians cannot appropriate it.
Scientist cannot formulate it.
Technicians cannot generate it.
Only you can orchestrate it.”

#5 – Title Close

Give your speech a provocative title that encapsulates your message memorably. Then, use the title of your speech as your closing words to stir your audience to think more fully about what they just heard, reinforcing the title of the speech that you referenced earlier.

Hint: Try writing the ending of your speech first to better construct the title.

#6 – Sing Song Close

Ask the audience to repeat a phrase that you used several times in your speech.

Let say your phrase is: “Together, we can win.” You repeat that phrase over and over again. Then just before your close, you say: “I know that all of you are talented, all of you are driven. I know that none of us can do this alone, but (pause) Together (pause) we can (pause until the audience responds.)

#7 – Callback Close

Refer back to a story you told where some activity was not fully completed. Then pick up the story and close it around your theme.

For example:

“Remember those bubbles that four year old held so gently in his hands? Well now those same gentle hands are now poised skillfully around the hearts of hundreds of people. Today he is a heart surgeon.”

#8 – Movie Close

Make a reference to a well-known movie or book.

For example, in concluding a speech on the maturity of a product line and the need to leave the past behind and create new and different products, an executive concluded a speech with a reference to growing pangs. The speaker alluded to the final scene in the movie Summer of ‘42. The main character is Hermie. Now an adult he is reminiscing about his lost adolescence.

“ ‘Life is made up of small comings and goings. And for everything we take with us, there is something that we leave behind. In the summer of ’42, we raided the Coast Guard Station 4 times. We saw 5 movies. And we had 9 days of rain. Benji broke his watch. Oskie gave up the harmonica. And in a very special way, I lost Hermie, forever.’

So too this year, in a very special way, we have lost our old company in a very special way. Now we are moving on to a stronger, more mature company.”

#9 – Quotation Close

Use a famous quotation to harness the audience’s attention, much like turning on a spotlight.

For example, if you were concluding a speech on the importance of maintaining self confidence in the face of adversity, you could say:

“We have to be like the bird –the bird that author Victor Hugo one observed – the bird that pauses in its flight awhile, on boughs too light, – on a branch that is likely to break– feels that branch break, yet sings, knowing she hath wings.”

#10 – Third Party Close

Take the use of a quotation up a notch with the Third Party Close. Leverage the use of a quotation in context of your message. Use the premise of that quotation to frame your finale so that it serves as a launching pad to lift your message high for the audience to more fully appreciate.

If you were concluding a speech on the importance of embracing change, you could say:

Change has become a way of life to a better life. We have to recall the insight of President Abraham Lincoln, on the brink of Civil War and fighting the near 100-year long tradition of slavery in the United States dating back to George Washington and Thomas Jefferson, who owned slaves. Lincoln looked change directly in the eye and said:

“The dogmas of the quiet past are inadequate for the stormy present and future. As our circumstances are new, we must think anew and act anew.”

And so must we. We need to look at this old issue in a new way, not simply for today but to make our tomorrows more rewarding, more fulfilling, and more compelling because of the change we make today. With your help, we can think anew and act anew on the issue before us today.”

Your Speech Ending Challenge

May you think anew about ending your speeches. Try one of these 10 techniques and turn the podium into your personal fireworks platform.

Fire off spectacular ideas with blazing after thoughts. Light up your audience with insight. Fire your most poignant salvos in the fleeting seconds of your speech. And make sure your message resounds in your audience’s ears… with a bang!

Note: You may also be interested in Peter Jeff’s companion article: TEASE ‘em: 5 Ways to Start Your Speech.

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Have a Question? Contact me anytime, or find me on Twitter: @6minutes

Peter Jeff has served an adjunct public speaking instructor at Grand Valley State University for the last 10 years. He is a former leadership development consultant with more than 20 years experience in corporate public relations. Mr. Jeff is also the author of a personal leadership book -- Get a Grip on Your Dream: 12 Ways to Squeeze More Success Out of Your Goals -- and can be reached at jeffp@gvsu.edu.