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	<title>Six Minutes &#187; audience interaction</title>
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		<title>Ethos, Pathos, Logos: 3 Pillars of Public Speaking</title>
		<link>http://sixminutes.dlugan.com/ethos-pathos-logos/</link>
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		<pubDate>Mon, 25 Jan 2010 05:00:24 +0000</pubDate>
		<dc:creator>Andrew Dlugan</dc:creator>
				<category><![CDATA[Speechwriting]]></category>
		<category><![CDATA[audience interaction]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[ethos]]></category>
		<category><![CDATA[logic]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[pathos]]></category>

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		<description><![CDATA[2300 years ago, Aristotle wrote down the secret to being a persuasive speaker, the secret which forms the basis for nearly every public speaking book written since then. Do you know the secret? If you don&#8217;t, you might be wondering what a 2300-year-old theory has to do with public speaking in the year 2010. In [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-4112" style="border: 1px solid black; margin: 7px; float: right;" title="Ethos, Pathos, and Logos (Temple of Castor and Pollux)" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/01/ethos-pathos-logos.jpg" alt="" width="300" height="503" /></p>
<p>2300 years ago, Aristotle wrote down the <strong>secret to being a persuasive speaker</strong>, the secret which forms the basis for nearly every public speaking book written since then.</p>
<p>Do you know the secret?</p>
<p>If you don&#8217;t, you might be wondering what a 2300-year-old theory has to do with public speaking in the year 2010.</p>
<p>In a word &#8212; everything!</p>
<p><strong>In this article</strong>, you&#8217;ll learn what ethos, pathos, and logos are (the secret!), and what every speaker needs to understand about these three pillars of public speaking.</p>
<h2>What are Ethos, Pathos, and Logos?</h2>
<p>So, what are ethos, pathos, and logos?</p>
<p>In simplest terms, they correspond to:</p>
<ul>
<li><strong>Ethos</strong>: credibility (or character) of the speaker</li>
<li><strong>Pathos</strong>: emotional connection to the audience</li>
<li><strong>Logos</strong>: logical argument</li>
</ul>
<p>Together, they are the three <em>persuasive appeals</em>. In other words, these are the three essential qualities that your speech or presentation must have before your audience will accept your message.</p>
<h2>Origins of Ethos, Pathos, Logos &#8212; <em>On Rhetoric</em> by Aristotle</h2>
<div style="float: right; clear: right; width: 290px; border: 1px solid black; margin: 1em 0 1em 1em; padding: 7px; background: #eeeeff; font-size: 80%;">
<div style="border-bottom: 1px solid black; font-weight: bold;">Three Pillars of Public Speaking - Article Series</div>
<ol style="margin-bottom: 0; margin-left: 0;">
<li><b>Ethos, Pathos, Logos - Introduction</b></li>
<li>Ethos - Speaker Credibility
  <ul>
  <li><a title='What is Ethos?' href='http://sixminutes.dlugan.com/ethos-definition/'>What is Ethos?</a></li>
  <li><a title='How to Establish Ethos' href='http://sixminutes.dlugan.com/ethos-examples-speaking/'>How to Establish Ethos</a></li>
  </ul>
</li>
<li>Pathos - Emotional Connection
  <ul>
  <li><a title='What is Pathos?' href='http://sixminutes.dlugan.com/pathos-definition/'>What is Pathos?</a></li>
  <li><a title='What is Pathos?' href='http://sixminutes.dlugan.com/pathos-examples-speaking/'>How to Develop Pathos</a></li>
  </ul>
</li>
<li>Logos - Logical Argument
  <ul>
  <li><a title='What is Logos?' href='http://sixminutes.dlugan.com/logos-definition/'>What is Logos?</a></li>
  <li><a title='What is Logos?' href='http://sixminutes.dlugan.com/logos-examples-speaking/'>How to Convey Logos</a></li>
  </ul>
</li>
</ol>
</div>
<p>Written in the 4th century B.C.E., the Greek philosopher Aristotle compiled his thoughts on the art of rhetoric into <em>On Rhetoric</em>, including his theory on the three persuasive appeals.</p>
<p>Many teachers of communication, speech, and rhetoric consider Aristotle&#8217;s <em>On Rhetoric</em> to be a seminal work in the field. Indeed, the editors of <em>The Rhetoric of Western Thought: From the Mediterranean World to the Global Setting</em> call it &#8220;the most important single work on persuasion ever written.&#8221; It is hard to argue this claim; most advice from modern books can be traced back to Aristotle&#8217;s foundations.</p>
<p><a href="http://www.amazon.com/dp/0195305094/?tag=6mbrp-20"><img class="alignright" style="border: 0pt none; margin: 7px; float: right;" title="Check out at amazon.com" src="http://ecx.images-amazon.com/images/P/0195305094.01._SY150_.jpg" alt="" width="100" height="150" /></a>In <em>The Classic Review</em>, Sally van Noorden points to George Kennedy&#8217;s modern translation as the standard reference text for studying <em>On Rhetoric</em>. <strong>Kennedy&#8217;s translation is the source that I use.</strong> (At the time of this writing, it is <a title="Examine the book at amazon.com" href="http://www.amazon.com/dp/0195305094/?tag=6mbrp-20">available from amazon.com for $24.56</a>, 18% off the list price.)</p>
<h2>Ethos</h2>
<p>Before you can convince an audience to accept anything you say, they have to accept you as <em>credible</em>.</p>
<p>There are many aspects to building your credibility:</p>
<ul>
<li>Does the audience respect you?</li>
<li>Does the audience believe you are of good character?</li>
<li>Does the audience believe you are generally trustworthy?</li>
<li>Does the audience believe you are an authority on this speech topic?</li>
</ul>
<p>Keep in mind that it isn&#8217;t enough for <em>you</em> to know that you are a credible source. (This isn&#8217;t about <em>your</em> confidence, experience, or expertise.) Your audience must know this. Ethos is your level of credibility as perceived by your audience.</p>
<p>We will <a title="What is Ethos? A Definition for Speakers" href="http://sixminutes.dlugan.com/ethos-definition/">define ethos in greater detail</a>, and we will study <a title="15 Tactics to Establish Ethos: Examples for Persuasive Speaking" href="http://sixminutes.dlugan.com/ethos-examples-speaking/">examples of how to establish and build ethos</a>.</p>
<h2>Pathos</h2>
<p>Pathos is the quality of a persuasive presentation which appeals to the emotions of the audience.</p>
<ul>
<li>Do your words evoke feelings of &#8230; love? &#8230; sympathy? &#8230; fear?</li>
<li>Do your visuals evoke feelings of compassion? &#8230; envy?</li>
<li>Does your characterization of the competition evoke feelings of hate? contempt?</li>
</ul>
<p>Emotional connection can be created in many ways by a speaker, perhaps most notably by <em>stories</em>. The goal of a story, anecdote, analogy, simile, and metaphor is often to link an aspect of our primary message with a triggered emotional response from the audience.</p>
<p>We will <a title="What is Pathos and Why is it Critical for Speakers?" href="http://sixminutes.dlugan.com/pathos-definition/">study pathos in greater detail</a>, and look at <a title="18 Paths to Pathos: How to Connect with Your Audience" href="http://sixminutes.dlugan.com/pathos-examples-speaking/">how to build pathos</a> by tapping into different audience emotions.</p>
<h2>Logos</h2>
<p>Logos is synonymous with a logical argument.</p>
<ul>
<li>Does your message make sense?</li>
<li>Is your message based on facts, statistics, and evidence?</li>
<li>Will your call-to-action lead to the desired outcome that you promise?</li>
</ul>
<p>We will see <a title="What is Logos? A Definition for Speakers" href="http://sixminutes.dlugan.com/logos-definition/">why logos is critical to your success</a>, and examine <a title="Logos: 17 Easy Ways to Be a More Persuasive Speaker" href="http://sixminutes.dlugan.com/logos-examples-speaking/">ways to construct a logical, reasoned argument</a>.</p>
<h2>Which is most important? Ethos? Pathos? or Logos?</h2>
<p>Suppose two speakers give speeches about a new corporate restructuring strategy.</p>
<ul>
<li>The first speaker &#8212; a grade nine student &#8212; gives a flawless speech pitching strategy A which is both logically sound and stirs emotions.</li>
<li>The second speaker &#8212; a Fortune 500 CEO &#8212; gives a boring speech pitching strategy B.</li>
</ul>
<p>Which speech is more persuasive? Is the CEO&#8217;s speech more persuasive, simply because she has much more credibility (ethos)?</p>
<p>Some suggest that pathos is the most critical of the three. In <a href="http://sixminutes.dlugan.com/book-review-bert-decker-youve-got-to-be-believed-to-be-heard/"><em>You&#8217;ve Got to Be Believed to Be Heard</em></a>, Bert Decker says that people buy on emotion (pathos) and justify with fact (logos). True? You decide.</p>
<p>Aristotle believed that logos <em>should be </em>the most important of the three persuasive appeals. As a philosopher and a master of logical reasoning, he believed that logos <em>should be</em> the only required persuasive appeal. That is, if you demonstrated logos, you <em>should not</em> need either ethos or pathos.</p>
<p>However, Aristotle stated that logos <em>alone</em> is not sufficient. Not only is it not sufficient on its own, but it is no more important than either of the two other pillars. He argued that all three persuasive appeals are necessary.</p>
<p>Is he right? What do you think?</p>
<h2>Next in this Series&#8230;</h2>
<p>In the next article of this series, we <a title="What is Ethos? A Definition for Speakers" href="http://sixminutes.dlugan.com/ethos-definition/">examine ethos in greater detail</a>.
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<table width='100%'><tr valign='top'>
<td><h3  class="related_post_title">Similar Articles You May Like...</h3><ul class="related_post"><li><a href="http://sixminutes.dlugan.com/book-review-thank-you-for-arguing-jay-heinrichs/" title="Book Review: Thank You For Arguing (Jay Heinrichs)">Book Review: Thank You For Arguing (Jay Heinrichs)</a></li><li><a href="http://sixminutes.dlugan.com/logos-examples-speaking/" title="17 Easy Ways to Be a More Persuasive Speaker">17 Easy Ways to Be a More Persuasive Speaker</a></li><li><a href="http://sixminutes.dlugan.com/logos-definition/" title="What is Logos and Why is it Critical for Speakers?">What is Logos and Why is it Critical for Speakers?</a></li><li><a href="http://sixminutes.dlugan.com/pathos-examples-speaking/" title="18 Paths to Pathos: How to Connect with Your Audience">18 Paths to Pathos: How to Connect with Your Audience</a></li><li><a href="http://sixminutes.dlugan.com/pathos-definition/" title="What is Pathos and Why is it Critical for Speakers?">What is Pathos and Why is it Critical for Speakers?</a></li><li><a href="http://sixminutes.dlugan.com/book-review-made-to-stick/" title="Book Review: Made to Stick">Book Review: Made to Stick</a></li></ul></td>
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<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/andrew/">Andrew Dlugan</a></b> is the editor and founder of <i><a href="http://sixminutes.dlugan.com/">Six Minutes</a></i>. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.</div><br style="clear:both;" /></div>

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<small>
Author of this article: Andrew Dlugan<br/>
Category: <a href="http://sixminutes.dlugan.com/category/speechwriting/" title="View all posts in Speechwriting" rel="category tag">Speechwriting</a><br/>
Article tags: <a href="http://sixminutes.dlugan.com/tag/audience-interaction/" rel="tag">audience interaction</a>, <a href="http://sixminutes.dlugan.com/tag/credibility/" rel="tag">credibility</a>, <a href="http://sixminutes.dlugan.com/tag/emotion/" rel="tag">emotion</a>, <a href="http://sixminutes.dlugan.com/tag/ethos/" rel="tag">ethos</a>, <a href="http://sixminutes.dlugan.com/tag/logic/" rel="tag">logic</a>, <a href="http://sixminutes.dlugan.com/tag/logos/" rel="tag">logos</a>, <a href="http://sixminutes.dlugan.com/tag/pathos/" rel="tag">pathos</a><br/>
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		<title>Book Review: Confessions of a Public Speaker (Scott Berkun)</title>
		<link>http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/</link>
		<comments>http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 05:00:50 +0000</pubDate>
		<dc:creator>Andrew Dlugan</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Delivery Techniques]]></category>
		<category><![CDATA[Speaker Habits]]></category>
		<category><![CDATA[audience interaction]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[practice]]></category>
		<category><![CDATA[professional speaking]]></category>
		<category><![CDATA[public speaking books]]></category>

		<guid isPermaLink="false">http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/</guid>
		<description><![CDATA[Confessions of a Public Speaker is a highly entertaining and insightful insider&#8217;s view of public speaking, with value for speakers of all levels. This article is the latest of a series of public speaking book reviews here on Six Minutes. What&#8217;s Inside? The Price What I Loved How could it be better? What Others Think [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Examine Confessions of a Public Speaker on amazon.com" href="http://www.amazon.com/dp/0596801998/?tag=6mbri-20"><img class="alignright size-full wp-image-4132" style="border: 0pt none; margin: 7px; float: right;" title="Examine on amazon.com" src="http://sixminutes.dlugan.com/wp-content/uploads/2010/01/book.review.confessions.public.speaker.jpg" alt="" width="274" height="420" /></a><em><a title="Examine Confessions of a Public Speaker on amazon.com" href="http://www.amazon.com/dp/0596801998/?tag=6mbrt-20">Confessions of a Public Speaker</a></em> is a highly entertaining and insightful insider&#8217;s view of public speaking, with value for speakers of all levels.</p>
<p>This article is the latest of a series of <a title="Browse public speaking and PowerPoint book reviews" href="http://sixminutes.dlugan.com/book-reviews/">public speaking book reviews</a> here on <em>Six Minutes</em>.</p>
<ul>
<li><a href="http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/#inside">What&#8217;s Inside?</a></li>
<li><a href="http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/#price">The Price</a></li>
<li><a href="http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/#loved">What I Loved</a></li>
<li><a href="http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/#recommendations">How could it be better?</a></li>
<li><a href="http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/#others">What Others Think</a></li>
<li><a href="http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/#verdict">Verdict</a></li>
</ul>
<h2><a name="inside"></a>What&#8217;s Inside?</h2>
<p><em> </em></p>
<p>Based on the provocative title, you might think this book is heavy on memoirs and light on educational content. You would only be half right.</p>
<p><em>Confessions of a Public Speaker</em> is packed with personal stories from the author <em>and</em> also packed with tips and advice for speakers from all backgrounds. A more appropriate title would probably have been &#8220;Insights of a Public Speaker&#8221; or &#8220;Lessons Learned by a Public Speaker&#8221;; of course, neither of those titles would like sell as many copies as this best-selling book is.</p>
<p>The video below shows the author talking about what the book is about&#8230;</p>
<p><a href="http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/"><em>Click here to view the embedded video.</em></a></p>
<h2><a name="price"></a>The Price</h2>
<p>At the time of writing this review, you can get this <strong>hardcover</strong> book for only <a href="http://www.amazon.com/dp/0596801998/?tag=6mbrp-20"><strong>$16.49</strong> from amazon.com</a>. This is 34% off the list price.</p>
<p>At this price, it isn&#8217;t surprising that this book is the 7th most popular public speaking book on amazon.com since being released last November. Readers love it &#8212; everyone&#8217;s giving it 5 stars.</p>
<p><img class="aligncenter size-full wp-image-4149" title="Amazon.com readers love this book... 5 stars!" src="http://sixminutes.dlugan.com/wp-content/uploads/2010/01/confessions.public.speaker.amazon.rating.jpg" alt="" width="436" height="158" /></p>
<h2><a name="loved"></a>3 Things I Love about <em>Confessions of a Public Speaker</em></h2>
<p>The three things I liked most about <em>Confessions of a Public Speaker</em> are:</p>
<h3>1. Packed with Great Insights</h3>
<p><em>Confessions of a Public Speaker</em> touches on a <strong>broad set of issues</strong> &#8212; fear of speaking, preparation, organization of ideas, delivery techniques, teaching approach, dealing with a difficult crowd, preventing mishaps, speaking technology, and many others. Every speaker will find new advice and insights here.</p>
<p>As just one example, the second chapter (just 11 pages) is perhaps the most concise, sensible advice on <strong>public speaking fear</strong> I&#8217;ve read.</p>
<h3>2. Wonderfully written!</h3>
<p>Most public speaking books are written by speaking experts who, if I were to guess, are not authors by nature.</p>
<p><em>Confessions of a Public Speaker</em> is different.  Scott Berkun is a best-selling author (see: <a href="http://www.amazon.com/dp/0596517718/?tag=6mbrt-20"><em>Making Things Happen</em></a> and <em><a href="http://www.amazon.com/dp/0596527055/?tag=6mbrt-20">The Myths of Innovation</a></em>) and refers to himself as a writer first, and a speaker second. His humorous, witty, and sharp prose make this a thoroughly enjoyable read.</p>
<h3>3. Honest to a Fault</h3>
<p><em>Confessions</em> begins with an odd disclaimer:</p>
<blockquote><p>This book is highly opinionated, personal, and full of behind-the-scenes stories. You may not like this. Some people like seeing how sausage is made, but many do not.</p>
<p>Although everything in this book is true and written to be useful, if you don&#8217;t always want to hear the truth, this book might not be for you.</p></blockquote>
<p>It&#8217;s true. The honesty in this book may shock some, like this passage:</p>
<blockquote><p>No amount of training will make a man with two brain cells seem anything but dumb, as the problem is not his ability to speak, it&#8217;s his inability to think. It&#8217;s rarely said, but some people will never be good public speakers. Unless they find someone to do their thinking for them, they only have, at best, half the tools they need.</p>
<p>[...] The problem with most bad presentations I see is not the speaking, the slides, the visuals, or any of the things people obsess about. Instead, it&#8217;s the lack of thinking.</p></blockquote>
<p>Personally, I appreciate this fresh approach.</p>
<h2><a name="recommendations"></a>How could it be better?</h2>
<h3>1. More Cohesion from Chapter to Chapter</h3>
<p>Each individual chapter is well-written and feels &#8220;just right&#8221; as far as depth. However, I didn&#8217;t notice much continuity from one chapter to the next, and there&#8217;s no obvious rationale for the ordering of material.</p>
<p>Maybe this isn&#8217;t a bad thing. Each chapter stands on its own. It&#8217;s easy to read the book in short bursts &#8212; like I did, one chapter each night.</p>
<h3>2. Better Photos</h3>
<p>There are photos distributed throughout the book (and even one short chapter with a whole series of them), many taken by the author at speaking venues. The photos are referenced in the text, and they help to tell the story.</p>
<p>Unfortunately, the photos are not in color, and the contrast levels are too low, so many of them hard to view. A few are completely washed out in my copy.</p>
<p>Maybe this was a tradeoff that keeps the price of the book low? Maybe it was only my copy? Maybe the photos could be shared on the author&#8217;s website for keeners like me who want to squeeze every drop of meaning?</p>
<p><strong>Update</strong>: Apparently, it wasn&#8217;t just my copy. On Scott&#8217;s blog, he <a href="http://www.scottberkun.com/blog/2010/improved-images-in-confessions/">reports</a> that the low-contrast photos were a mistake in the first print run, and says the 2nd and 3rd run fixes this problem. If you get a copy now, you should get the good photos.</p>
<h2><a name="others"></a>What Others Think</h2>
<p><a href="http://lifehacker.com/5431327/confessions-of-a-public-speaker-demystifies-your-fear-of-public-speaking">Gina Trapani</a>, <em>Lifehacker</em>:</p>
<blockquote><p>If public speaking is a part of your job–and it is, in some capacity, whether or not you&#8217;re Barack Obama–this book is a worthy read. It&#8217;s converted at least one person who has turned down speaking engagements because the idea was too scary to someone excited about getting better at a special and important skill.</p></blockquote>
<p><a href="http://books.slashdot.org/story/09/12/07/1445242/Confessions-of-a-Public-Speaker">Ben Rothke</a>, <em>Slashdot</em>:</p>
<blockquote><p><em>[...] Confessions of a Public Speaker</em> is unique in that it takes a holistic approach to the art and science of public speaking. The book doesn&#8217;t just provide helpful hints, it attempts to make the speaker, and his associated presentation, compelling and necessary.</p></blockquote>
<p><a href="http://wiredpresentations.com/2010/01/16/52-books-2-confessions-of-a-public-speaker/">Jeff Bailey</a>, <em>Wired Presentations</em>:</p>
<blockquote><p>If you are new to presentations this should be the first book that you read on the topic. It gives a lot of great advice that many people take for granted.</p></blockquote>
<p><a href="http://authenticityrules.blogspot.com/2009/12/good-private-thinking.html">Rhett Laubach</a>, Authenticity Rules:</p>
<blockquote><p>I have given at least 100 public speeches each year for the past 18 years and I have found a ton of value in it.</p></blockquote>
<p><a href="http://www.exec-comms.com/blog/2009/12/22/book-review-confessions-of-a-public-speaker/">Ian Griffin</a>, Speechwriter:</p>
<blockquote><p><em>Confessions of a Public Speaker</em> offers presenters—and those of us who support executives who give presentations—a great source of ideas to improve both the content and delivery of future talks.</p></blockquote>
<h2><a name="verdict"></a>Verdict</h2>
<p>Here&#8217;s my confession&#8230; I didn&#8217;t want to put this book down.</p>
<p><a href="http://www.amazon.com/dp/0596801998/?tag=6mbrf-20"><em>Confessions of a Public Speaker</em></a> provides sound advice that can help anyone improve their speaking skills. Highly recommended.
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<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/andrew/">Andrew Dlugan</a></b> is the editor and founder of <i><a href="http://sixminutes.dlugan.com/">Six Minutes</a></i>. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.</div><br style="clear:both;" /></div>

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Author of this article: Andrew Dlugan<br/>
Category: <a href="http://sixminutes.dlugan.com/category/book-reviews/" title="View all posts in Book Reviews" rel="category tag">Book Reviews</a>, <a href="http://sixminutes.dlugan.com/category/delivery-techniques/" title="View all posts in Delivery Techniques" rel="category tag">Delivery Techniques</a>, <a href="http://sixminutes.dlugan.com/category/speaker-habits/" title="View all posts in Speaker Habits" rel="category tag">Speaker Habits</a><br/>
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		<title>What Does Your Personal Brand Say About You as a Speaker?</title>
		<link>http://sixminutes.dlugan.com/personal-brand/</link>
		<comments>http://sixminutes.dlugan.com/personal-brand/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 05:44:04 +0000</pubDate>
		<dc:creator>Chaunce Stanton</dc:creator>
				<category><![CDATA[Interviews]]></category>
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		<description><![CDATA[Imagine&#8230; you are the speaker that people want. They crave your expertise, and they are willing to pay you for it. A dream? Not if you understand how to brand yourself as an expert, one of the steps to becoming a speaker in demand. In this article, we tap into the wisdom of five experts [...]]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignright size-full wp-image-4015" style="border: 1px solid black; margin: 7px; float: right;" title="What is your brand as a speaker?" src="http://sixminutes.dlugan.com/wp-content/uploads/2010/01/brand-of-a-speaker.jpg" alt="" width="300" height="185" /></strong>Imagine&#8230; you are the speaker that people want. They crave your expertise, and they are willing to pay you for it.</p>
<p>A dream? Not if you understand how to brand yourself as an expert, one of the steps to becoming a speaker in demand.</p>
<p>In this article, we tap into the wisdom of five experts from the fields of branding and public speaking. They discuss the importance of personal branding, and they offer advice about specific tools you can use to shape your personal brand.</p>
<h2>Be the Expert<strong><br />
</strong></h2>
<p>As a public speaker, you will have plenty of opportunities to speak, but your potential audiences also have plenty of other speaker options. Beyond simply having a skilled delivery, go-to speakers have developed a specific area of expertise. That expertise keeps their audiences coming back for more.</p>
<p>Jane Atkinson stated that the trick is to have your name become synonymous with your expertise. If people aren’t taking you by the sleeve, offering to buy you lunch just so they can pick your brain about your area of expertise, they should be.</p>
<p><strong><em><img style="border: 0pt none; margin: 7px; float: right;" title="Jane Atkinson" src="http://sixminutes.dlugan.com/wp-content/uploads/2008/01/janeatkinson.jpg" alt="" width="93" height="124" /></em></strong><em>Jane Atkinson:</em></p>
<blockquote><p><strong><em> </em></strong>In the speaking industry, it’s all about focus. You can’t be all things to all people. The best way to start building your brand is to declare your area of expertise. People need to know what they are getting from you. As people recognized my expertise, they kept asking me for my professional advice, and I thought, “Some day I’m going to charge for this advice.” I was developing my personal brand.</p></blockquote>
<p>For Jane, especially in the speaking industry, more is not always better. Likewise, according to Nick Morgan, saying ‘yes’ to every opportunity may seem like a great way to establish more business, but it can exhaust you and dilute the potency of your personal brand.</p>
<p><strong><img class="alignnone" style="border: 0pt none; margin: 7px; float: right;" title="Nick Morgan" src="http://sixminutes.dlugan.com/wp-content/uploads/blogs/nick-morgan.jpg" alt="" width="93" height="124" /><em> </em></strong><em>Nick Morgan:</em></p>
<blockquote><p><strong><em> </em></strong>It wasn&#8217;t until I had the courage to say &#8216;no&#8217; to some people that my brand began to take on some clarity.</p></blockquote>
<p>The clarity Nick refers to comes from defining an overall vision and shaping our personal brands to help others see that vision the same way we do. But the vision must have a sharp focus. As an example, Aymee Buckhannon related how she found her own focus by helping others develop their personal brands.</p>
<p><img class="alignright size-full wp-image-4024" style="border: 0pt none; margin: 7px; float: right;" title="Aymee Buckhannon" src="http://sixminutes.dlugan.com/wp-content/uploads/2010/01/aymee-buckhannon.jpg" alt="" width="93" height="124" /><em>Aymee Buckhannon:</em></p>
<blockquote><p><strong><em> </em></strong>I built a website for a life coach as a favor. Then another person saw it, then another person saw it, and the rest is history. Now I define myself confidently as a “branding strategist” and focus mainly on network marketing professionals.</p></blockquote>
<p>Developing expertise in an area of interest to others may take years. By then, hopefully your area of expertise is something you still are passionate about. When you can align your expertise with your passion, you are well on your way to being the speaker audiences crave.</p>
<h2>Manage Your Personal Brand</h2>
<p>Even when you’re not behind the podium, you convey a presence to the world, be it in your one-to-one relationships or via the Internet. So, how do you make sure that the image you convey <em>helps</em> your speaking career instead of <em>damaging</em> it?</p>
<p>Joe Calloway wrote, “Your brand resides in the minds of your customers [...] Your brand is whoever customers think you are, whatever they think is your promise to them, and whether or not they believe that you keep that promise.”</p>
<p>It’s not too difficult for a presenter to replace the word “customers” in Calloway’s example with “audience” – or even “potential audiences”. Expanding your speaking opportunities means shaping your brand as a presenter, because your brand affects:</p>
<ul>
<li>Your ability to be      hired to present.</li>
<li>The types of speaking      engagements you are offered.</li>
<li>Your audience’s      expectations.</li>
</ul>
<p>Our experts agree that a speaker’s personal brand is as important as how well a speaker delivers a presentation. According to Joe Calloway, the two key questions are whether your brand is what you want it to be and whether you have created it by design.</p>
<p><img class="alignright size-full wp-image-4025" style="border: 0pt none; margin: 7px; float: right;" title="Joe Calloway" src="http://sixminutes.dlugan.com/wp-content/uploads/2010/01/joe-calloway.jpg" alt="" width="93" height="124" /><em>Joe Calloway:</em></p>
<blockquote><p><strong><em> </em></strong>If I were to ask your clients or professional colleagues what it’s like to do business with you, whatever they say next is your brand. For me, one of the key elements of my personal brand is that Joe Calloway is “easy to do business with.” It’s very much by design and has become a key “tiebreaker” that has gotten me a ton of business over the years.</p></blockquote>
<p>Cynthia Starks said that, for her, a personal brand is more than a choice of colors for a website or business cards. She takes a “big picture” approach to personal branding, remaining aware of how she comes across to other people in both personal interactions and in her dealings with others on the Internet.</p>
<p><img class="alignnone" style="border: 0pt none; margin: 7px; float: right;" title="Cynthia Starks" src="http://sixminutes.dlugan.com/wp-content/uploads/blogs/cynthia-starks.jpg" alt="" width="93" height="124" /><em>Cynthia Starks:</em></p>
<blockquote><p>I think personal branding is who you are – and that “who” comes across most fully in your personal interactions – on the &#8216;Net and in real life.</p>
<p>Are you kind? Are you willing to hear different opinions? Willing to be a resource to others? Are your online comments encouraging and supportive instead of sarcastic or cynical? These sets of behaviors are truly your “personal brand.”</p></blockquote>
<p>Jane Atkinson echoed Cynthia’s observations about a more inclusive definition of personal branding. She cautions against losing track of your brand as a speaker.</p>
<p><strong><em> </em></strong><em>Jane Atkinson:</em></p>
<blockquote><p><strong><em> </em></strong>People are building their personal brands, whether they’re aware of it or not, and sometimes they may unintentionally be creating a negative brand for themselves. It takes intention and focus to build an effective personal brand.</p></blockquote>
<p>Jane suggested taking an active role in creating the brand that you want as a speaker, a sentiment shared by Aymee Buckhannon, who pointed out that when people see that you deliver what you promise through your personal brand, you increase your opportunities as a speaker and in other channels, too.</p>
<p><em>Aymee Buckhannon:</em></p>
<blockquote><p><strong><em> </em></strong>If people like to work with me for what I offer as a leader, or a branding strategist, then it won&#8217;t matter which product I carry. Meaning, if that company goes under, or if I change course, my personal brand is me, and not “enter product name here”.</p></blockquote>
<p>Like many professional speakers, Nick Morgan is also a successful author. He said that the benefits of a well-crafted personal brand have extended beyond his speaking career to help his book sales, even in a difficult market.</p>
<p><em>Nick Morgan:</em></p>
<blockquote><p><strong><em> </em></strong>All the interviews and connecting I did when my second book came out have paid off in increased book sales. Your book will disappear without a trace unless you personally take charge of marketing it and work very, very hard.</p></blockquote>
<p>Our experts agree that personal branding is a journey, not a destination. We must think hard about our goals as speakers and consciously develop a personal brand that we can realistically (and diligently) maintain.</p>
<h2>Three Fundamentals to Managing Your Brand</h2>
<p><strong> </strong></p>
<p>Our experts suggest three key ways to promote your personal brand online.</p>
<h3>1. Blog it!</h3>
<p><em>Nick Morgan:</em></p>
<blockquote><p>The blog is      fundamental. You have to have something to say, and the blog is the place      to start. Start a blog. If you don&#8217;t have a blog, you don&#8217;t have an      opinion, and why should anyone pay attention to you?<strong> </strong></p></blockquote>
<p><strong> </strong><em>Aymee Buckhannon:</em></p>
<blockquote><p>You can      even start your blog with a freebie. I believe content is more valuable      than &#8220;aesthetics&#8221; at first. However, as you begin to work your      way through the online world, you will need an upgrade and a professional      look that stands out from all the “freebies”.<strong> </strong></p></blockquote>
<h3>2. Get Your Own Website</h3>
<p><em>Aymee Buckhannon:</em></p>
<blockquote><p>If you      do not own www.YOURNAME.com, get it now! Once you are famous or you have      managed to brand yourself, whoever owns that name will profit.</p></blockquote>
<p><em>Jane Atkinson:</em></p>
<blockquote><p>When I updated my      website, I decided that “all roads lead to the book”, meaning my website’s      mission was to promote my book and provide sufficient information about it      and easy links to order it.</p></blockquote>
<p><em>Cynthia Starks:</em></p>
<blockquote><p>The best reason      for a website is that when someone says, “send me some speech samples,”      you can happily say, “they’re on my website. Here’s the address.”  <strong> </strong></p></blockquote>
<h3>3. Use Social Media to Your Advantage</h3>
<p><em>Aymee Buckhannon:</em></p>
<blockquote><p>The      main goal of sites like Facebook and Linkedin is relationship building.      Your profile should be about you and not about what you sell. People on      these sites are looking for others with whom they have something in      common.</p></blockquote>
<p><em>Jane Atkinson:</em></p>
<blockquote><p>Thanks to social      media, it has never been easier to build a personal brand. We need to be      careful what we post if we want to maintain a credible brand. I use      Facebook for more personal touches that tend to focus on my expertise, but      I give hints to my personal side, like when I got my new puppy.</p></blockquote>
<p><em>Cynthia Starks:</em></p>
<blockquote><p>If you’re on <a rel="nofollow" href="http://www.linkedin.com/">LinkedIn</a>,      don’t forget the group <a rel="nofollow" href="http://www.linkedin.com/groups?home=&amp;gid=37917">LinkEds &amp; Writers</a>, where I’ve      discovered some wonderful fellow communicators. The <a rel="nofollow" href="http://www.linkedin.com/groups?home=&amp;gid=90741">Quintilian      Speechwriters Group</a> is another excellent group for both corporate and      freelance writers. There, you can pick the minds of some of the best      speechwriters in the business on a variety of topics related to the      process and business of speechwriting.</p></blockquote>
<h2>Discover More About the Experts</h2>
<ul>
<li><strong>Jane Atkinson</strong> (<a rel="nofollow" href="http://www.speakerlauncher.com/">Web</a> | <a rel="nofollow" href="http://twitter.com/janeatkinson">Twitter</a>) is President of Speaker Launcher and author of <em><a title="Check out on amazon.com" rel="nofollow" href="http://www.amazon.com/dp/0978005953/?tag=6mbio-20">The Wealthy Speaker</a>.</em> She coaches professional speakers, celebrities, and CEOs to help focus their careers. She has represented numerous speakers who have vaulted to the top 3% of the speaking industry.</li>
<li><strong>Aymee Buckhannon</strong> (<a rel="nofollow" href="http://www.aymeebuckhannon.com/">Web</a> | <a rel="nofollow" href="http://twitter.com/AymeeB">Twitter</a>) is personal branding expert and owner of My Personal Brand. She helps her clients develop cohesive personal branding for websites, blogs, and social media.</li>
<li><strong>Joe Calloway</strong> (<a rel="nofollow" href="http://www.joecalloway.com/">Web</a> | <a rel="nofollow" href="http://twitter.com/joecalloway">Twitter</a>) is a nationally known speaker and author of the best-selling      business book <a title="Check out on amazon.com" rel="nofollow" href="http://www.amazon.com/dp/0471274046/?tag=6mbio-20"><em>Becoming a Category of      One</em></a>. He helps companies align their vision, brand, and employee      engagement objectives.</li>
<li><strong>Nick Morgan</strong> (<a rel="nofollow" href="http://www.publicwords.com/">Web</a> | <a rel="nofollow" href="http://twitter.com/nfrodom1">Twitter</a>) is President of the presenter coaching and message development      company, Public Words, Inc., and author of <a title="Check out on amazon.com" rel="nofollow" href="http://www.amazon.com/dp/0470404353/?tag=6mbio-20"><em>Trust Me: Four Steps to Authenticity and Charisma</em></a>; and <em><a title="Check out on amazon.com" rel="nofollow" href="http://www.amazon.com/dp/1578518199/?tag=6mbio-20">Working the Room: How to Move People to      Action through Audience-Centered Speaking</a>.</em></li>
<li><strong>Cynthia Starks</strong> (<a rel="nofollow" href="http://www.starkscommunications.com/">Web</a>) is President of Starks Communications, LLC and is a former IBM and Fortune 500 speechwriter. Leaders in business, education, and government have delivered her speeches around the world.</li>
</ul>
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<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/chaunce-stanton/">Chaunce Stanton</a></b> provides marketing communications support for the professional services industry, including architects, engineers, and scientists. For more than eight years, he has routinely helped teams develop messages and craft polished presentations for multimillion-dollar projects. Chaunce is an enthusiastic member of Toastmasters International in St. Paul, Minnesota’s Metropolitan Chapter.</div><br style="clear:both;" /></div>

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Author of this article: Chaunce Stanton<br/>
Category: <a href="http://sixminutes.dlugan.com/category/interviews/" title="View all posts in Interviews" rel="category tag">Interviews</a>, <a href="http://sixminutes.dlugan.com/category/speaker-habits/" title="View all posts in Speaker Habits" rel="category tag">Speaker Habits</a><br/>
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		<title>How to Connect With Your Audience by Moving Closer</title>
		<link>http://sixminutes.dlugan.com/connect-with-your-audience-move-closer/</link>
		<comments>http://sixminutes.dlugan.com/connect-with-your-audience-move-closer/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 05:15:36 +0000</pubDate>
		<dc:creator>Nick Morgan</dc:creator>
				<category><![CDATA[Delivery Techniques]]></category>
		<category><![CDATA[audience interaction]]></category>
		<category><![CDATA[emotion]]></category>

		<guid isPermaLink="false">http://sixminutes.dlugan.com/?p=3746</guid>
		<description><![CDATA[Most speakers begin their careers gratefully clutching the sides of a lectern, happy to hide behind it for that little extra bit of security in a tense situation. But, by now you know that you should not stay behind the lectern. But why? And as you get more advanced in your speaking, and comfortable with [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-3751" style="border: 0pt none; margin: 7px; float: right;" title="Are You Close Enough to Your Audience?" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/11/4-zones-intimate-personal-social-public-main.png" alt="Are You Close Enough to Your Audience?" width="300" height="203" />Most speakers begin their careers gratefully clutching the sides of a lectern, happy to hide behind it for that little extra bit of security in a tense situation.  But, by now you know that you <em>should not</em> stay behind the lectern. But why?</p>
<p>And as you get more advanced in your speaking, and comfortable with the stage, how should you move in relation to the audience?</p>
<p>Is it a good idea to move <em>deep</em> into the audience or not?  What about those situations where it seems awkward to get to the audience at all, either because of the logistics of the room or the positioning of your listeners?</p>
<h2>Human Interaction Zones</h2>
<p>In establishing a few rules for the effective choreography of a speech, several key insights from research on non-verbal communications will help.  The first comes from Edward T. Hall and his classic work <a href="http://www.amazon.com/gp/product/0385055498?ie=UTF8&amp;tag=sixminupublsp-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0385055498"><em>The Silent Language</em></a>. He described 4 zones of space between people:</p>
<ol>
<li>Twelve feet or more is <strong>public space</strong>.</li>
<li>Twelve feet to 4 feet is <strong>social space</strong>.</li>
<li>Four feet to a foot and a half is <strong>personal space</strong>.</li>
<li>And a foot and a half to zero is <strong>intimate space</strong>.</li>
</ol>
<p>The exact dimensions of these zones vary a little from one culture to another, but all cultures have them.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-3753" style="border: 0pt none; margin: 7px;" title="4 Zones of Human Interaction" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/11/4-zones-intimate-personal-social-public.png" alt="4 Zones of Human Interaction" width="550" height="203" /></p>
<h2>Audience Personal Space is the Key To Connecting</h2>
<p>Sharing public space is quite low-key for us – we’re not very interested in people in that space simply because they’re too far away to be important.  Social space is a little warmer, but it’s not until someone moves into our personal space that we really begin to pay attention.  And of course, when someone is in our intimate space he or she has all our focus.</p>
<div class='pullquote' style='width: 45%; padding: 10px; font-size: 16px;
            font-family:Helvetica,Arial,sans-serif;
            border-width: 0px; margin: 1em 0; float: right; border-left: 3px solid #999; margin-left: 20px; padding-right: 0;'><p style='font-weight: bold;'><span style='font-family:"Times New Roman",Times,serif;'>&ldquo;</span>You can’t make a real impact on people unless you can get into their personal space.<span style='font-family:"Times New Roman",Times,serif; text-align: right; margin-top: -20px;'>&rdquo;</span></p> </div>
<p>The bottom line is that nothing significant happens between people <em>except</em> in personal and intimate space. Since public speakers can’t get into intimate space &#8212; it violates something quite profound &#8212; that leaves personal space.</p>
<p>Here’s the way to think about it:  you can’t make a real impact on people unless you can get into their personal space.</p>
<p>By now, you’re thinking that this zone research creates a real problem for public speakers.  You obviously can’t get into the personal space of everyone in the audience; you’d be running around like a mad person. Won’t the majority of the audience feel left out?</p>
<h2>Your Audience Shares Emotions</h2>
<p>I’ll get to the logistics in a minute, but first there’s a nice bit of recent brain research that sheds more light on the subject.  An Italian group of brain researchers have studied mirror neurons (See: <em><a id="static_txt_preview" href="http://www.amazon.com/gp/product/019921798X?ie=UTF8&amp;tag=sixminupublsp-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=019921798X">Mirrors in the Brain: How Our Minds Share Actions, Emotions, and Experience</a></em>).  It turns out that when someone near us experiences an emotion, a special kind of neuron – a mirror neuron – fires in our head giving us the <em>same emotion</em>.  It’s how we’re able to be empathetic as a species, how we can feel other people’s pain and joy, how we can care for others, and so on.</p>
<p>In this case, it means that if a speaker focuses his or her attention on an audience member, all the people sitting near that lucky individual will experience the same thrill of attention.  The effect diminishes over space, but it’s quite powerful and it means that to give attention to a great majority of the audience, you <em>don’t</em> have to run around the room.</p>
<h2>Trust (and Connection) Increases as Distance Decreases</h2>
<p>We can then add to these research insights with a third phenomenon:  our trust of people increases when they move closer to us, and decreases as they move away from us.</p>
<div class='pullquote' style='width: 45%; padding: 10px; font-size: 16px;
            font-family:Helvetica,Arial,sans-serif;
            border-width: 0px; margin: 1em 0; float: right; border-left: 3px solid #999; margin-left: 20px; padding-right: 0;'><p style='font-weight: bold;'><span style='font-family:"Times New Roman",Times,serif;'>&ldquo;</span>Moving into the audience, and getting into the personal space of selected audience members, is the only effective way to move beyond bland and make a world-changing impression on people.<span style='font-family:"Times New Roman",Times,serif; text-align: right; margin-top: -20px;'>&rdquo;</span></p> </div>
<p>By now a picture should be emerging of why it’s so important to move into an audience to connect with them – and why you shouldn’t believe that old misconception that other audience members will feel left out if you focus on several people in the room.  Moving into the audience, and getting into the personal space of selected audience members, is the only effective way to move beyond bland and make a world-changing impression on people.  And the only reason to give a speech is to change the world, right?</p>
<h2>Okay, But How Do You Move Closer to the Audience?</h2>
<p>Okay, you say, but we’re still left with the logistics.</p>
<ul>
<li>What if I’m speaking in a ballroom with all those round tables and people facing every which way – how do I negotiate that space?</li>
<li>What if I’m up on a stage and jumping down is hazardous to my health?</li>
<li>What about those times I’m on a camera for the people in the back – the AV people tell me not to go off the stage because they can’t follow me.  What do I do then?</li>
</ul>
<div class='pullquote' style='width: 45%; padding: 10px; font-size: 16px;
            font-family:Helvetica,Arial,sans-serif;
            border-width: 0px; margin: 1em 0; float: right; border-left: 3px solid #999; margin-left: 20px; padding-right: 0;'><p style='font-weight: bold;'><span style='font-family:"Times New Roman",Times,serif;'>&ldquo;</span>Use your body like a punctuation mark to add clarity and impact to your speaking.<span style='font-family:"Times New Roman",Times,serif; text-align: right; margin-top: -20px;'>&rdquo;</span></p> </div>
<p>In over 20 years of work as a speaker and as a coach of speakers, I have seen virtually every imaginable room configuration.  Many of them make it extremely difficult for speakers to move successfully into the audience.  In those cases, you just have to do the best you can.  And the best may only be <strong>moving to the edge of the stage</strong>.  But even that will increase the audience’s trust in you, and their sense of connection, because humans are very quick to notice when someone is moving toward or away from them, even in small amounts.</p>
<p>Understanding how mirror neurons work lets you know why working the audience is effective even if you only get close to a few people.  Nonetheless, you <em>don’t</em> want to spend a lot of time deep in an audience so that your back is turned away from a significant percentage of your listeners.  <strong>Turning your back on people</strong> sends out a powerful message of lack of interest or disengagement.</p>
<div class='pullquote' style='width: 45%; padding: 10px; font-size: 16px;
            font-family:Helvetica,Arial,sans-serif;
            border-width: 0px; margin: 1em 0; float: right; border-left: 3px solid #999; margin-left: 20px; padding-right: 0;'><p style='font-weight: bold;'><span style='font-family:"Times New Roman",Times,serif;'>&ldquo;</span>Moving toward the audience – closing the distance – says, &#8216;this is important.&#8217;<span style='font-family:"Times New Roman",Times,serif; text-align: right; margin-top: -20px;'>&rdquo;</span></p> </div>
<p>This is especially true in a room filled with those round tables, where it seems like you’re always turning away from someone.  With that kind of configuration, your should spend most of your time at the front of the room, approaching the tables you can easily get to.  <strong>Try to get to each side of the room.</strong> The audience will appreciate both that you’ve attempted to reach them and that you haven’t spent a lot of time lost deep in the thicket of tables.</p>
<p>You also don’t want to spend too much time on one particular audience member.  The exact timing depends on the nature of your speech, and the kinds of interactions you have, but as a rule of thumb, think in terms of 30 seconds to a minute, not much more.  Audience members will feel left out if you allow one person to monopolize your attention for too long.</p>
<p>It’s a matter of (1) tact and (2) quick thinking on your feet. You need to size up the room, figure out how you’re going to move in it, and plan how much you can work the audience.</p>
<p>The goal should always be to move toward your audience, even if it’s only a few feet, on points in your talk that you want to emphasize, or when you want to interact with audience members.  Moving toward the audience – closing the distance – says, “this is important.”  Moving away says the opposite.  So use your body like a punctuation mark to add clarity and impact to your speaking.  The choreography should be in <em>service</em> to the message. <em> Always</em>.</p>
<h2>What Do You Think?</h2>
<p>As a speaker, has moving toward the audience been a rewarding or frustrating experience?</p>
<p>As an audience member, what do you like or dislike when the speaker steps into the audience?
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<td><h3  class="related_post_title">Similar Articles You May Like...</h3><ul class="related_post"><li><a href="http://sixminutes.dlugan.com/ethos-pathos-logos/" title="Ethos, Pathos, Logos: 3 Pillars of Public Speaking">Ethos, Pathos, Logos: 3 Pillars of Public Speaking</a></li><li><a href="http://sixminutes.dlugan.com/emotions-public-speaking/" title="Connect With Your Audience: Don&#8217;t Hide Your Emotions When Speaking">Connect With Your Audience: Don&#8217;t Hide Your Emotions When Speaking</a></li><li><a href="http://sixminutes.dlugan.com/pathos-examples-speaking/" title="18 Paths to Pathos: How to Connect with Your Audience">18 Paths to Pathos: How to Connect with Your Audience</a></li><li><a href="http://sixminutes.dlugan.com/pathos-definition/" title="What is Pathos and Why is it Critical for Speakers?">What is Pathos and Why is it Critical for Speakers?</a></li><li><a href="http://sixminutes.dlugan.com/book-review-made-to-stick/" title="Book Review: Made to Stick">Book Review: Made to Stick</a></li><li><a href="http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/" title="Book Review: Confessions of a Public Speaker (Scott Berkun)">Book Review: Confessions of a Public Speaker (Scott Berkun)</a></li></ul></td>
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<a href='http://sixminutes.dlugan.com/contact/' title='Contact Andrew'>Contact me</a> anytime,<br/>or find me on Twitter: <a href='http://twitter.com/6minutes' title='@6minutes on Twitter'>@6minutes</a><br/><a href='http://twitter.com/6minutes'><img src='http://assets1.twitter.com/images/twitter_logo_s.png' width='175' height='41' border='0' alt='Follow @6minutes'></a>
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<div style="float: left; margin-right: 20px;"><img src="http://sixminutes.dlugan.com/wp-content/uploads/blogs/nick-morgan.jpg" alt="Nick Morgan" /></div>
<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/nick-morgan/">Nick Morgan</a></b> is President of <a href="http://www.publicwords.com">Public Words Inc</a> and author of <em><a href="http://www.amazon.com/gp/product/0470404353?ie=UTF8&amp;tag=6mbio-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0470404353">Trust Me:  Four Steps to Authenticity and Charisma</a></em>, and <em><a href="http://www.amazon.com/gp/product/1591397146?ie=UTF8&amp;tag=6mbio-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1591397146">Give Your Speech, Change the World</a></em>.  He has coached professional speakers, executives, educators, and politicians in effective public speaking for more than 20 years.</div><br style="clear:both;" /></div>

<div style="margin-top: 0.5em; border: 1px solid #990000; padding: 0 0.5em 0 0.5em; background: #EEEEEE;">
<small>
Author of this article: Nick Morgan<br/>
Category: <a href="http://sixminutes.dlugan.com/category/delivery-techniques/" title="View all posts in Delivery Techniques" rel="category tag">Delivery Techniques</a><br/>
Article tags: <a href="http://sixminutes.dlugan.com/tag/audience-interaction/" rel="tag">audience interaction</a>, <a href="http://sixminutes.dlugan.com/tag/emotion/" rel="tag">emotion</a><br/>
© <a href="http://sixminutes.dlugan.com">Six Minutes</a>, 2009. |
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		<title>8 Faulty Speaker Assumptions and How to Fix Them</title>
		<link>http://sixminutes.dlugan.com/8-faulty-speaker-assumptions/</link>
		<comments>http://sixminutes.dlugan.com/8-faulty-speaker-assumptions/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 05:51:35 +0000</pubDate>
		<dc:creator>Marjorie Brody</dc:creator>
				<category><![CDATA[Speaker Habits]]></category>
		<category><![CDATA[audience analysis]]></category>
		<category><![CDATA[audience interaction]]></category>
		<category><![CDATA[logistics]]></category>
		<category><![CDATA[practice]]></category>
		<category><![CDATA[speaking rate]]></category>

		<guid isPermaLink="false">http://sixminutes.dlugan.com/?p=3635</guid>
		<description><![CDATA[Many speakers are guilty of making faulty assumptions about their presentations, and their ability to deliver them well. Sometimes even seasoned speaking professionals like me fall victim to this behavior. How about you? In this article, you will learn: 8 common faulty assumptions you might be making; the subsequent result on your presentations; and how [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-3650" style="border: 0pt none; margin: 7px; float: right;" title="8 Faulty Speaker Assumptions and How to Fix Them" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/11/public-speaking-assumptions.jpg" alt="8 Faulty Speaker Assumptions and How to Fix Them" width="300" height="337" />Many speakers are <strong>guilty of making faulty assumptions</strong> about their presentations, and their ability to deliver them well. Sometimes even seasoned speaking professionals like me fall victim to this behavior.</p>
<p><strong>How about you?</strong></p>
<p>In this article, you will learn:</p>
<ul>
<li> 8 common faulty assumptions you might be making;</li>
<li>the subsequent result on your presentations; and</li>
<li>how to fix your flawed thinking.</li>
</ul>
<h2>8 Faulty Speaker Assumptions</h2>
<p>Eight common faulty assumptions that speakers make are:</p>
<ol>
<li>Deep knowledge of a topic alone will enable me to present ideas on it.</li>
<li>My audience members are mind readers.</li>
<li>I can present information/concepts that took me 3 months to learn in a 20-minute presentation.</li>
<li>Everyone in my audience is equal.</li>
<li>I don&#8217;t need to practice out loud.</li>
<li>I&#8217;ll have plenty of time to get there.</li>
<li>If I get off the platform/stage, I will be closer to audience members.</li>
<li>If I speak at my normal speed, everyone will understand me.</li>
</ol>
<p>Let&#8217;s examine each of these a little deeper.</p>
<h3>Assumption #1 &#8212; Deep knowledge of a topic alone will enable me to present ideas on it</h3>
<p>Knowledge of a subject you are going to speak about is critical, but it is only a beginning to have an impact on an audience. You also need to determine:</p>
<ul>
<li><strong>What you want to achieve by delivering the message?</strong> In other words, what is your purpose? What do you want the audience knowing, doing, and/or feeling as a result of your presentation?</li>
<li><strong>Who you are speaking to?</strong> What are their expectations, level of understanding, and attitudes. Depending on this, you will organize your materials accordingly, and emphasize the information that is most critical to the audience.</li>
<li><strong>Logistical considerations</strong> &#8212; How much time do you have? How many people will be in the audience? What types of visuals will work best? You need to understand all of this to determine how much information you will be presenting &#8212; and how to present it.</li>
</ul>
<div class='pullquote' style='width: 45%; padding: 10px; font-size: 16px;
            font-family:Helvetica,Arial,sans-serif;
            border-width: 0px; margin: 1em 0; float: right; border-left: 3px solid #999; margin-left: 20px; padding-right: 0;'><p style='font-weight: bold;'><span style='font-family:"Times New Roman",Times,serif;'>&ldquo;</span>Despite what you may think, they are not hanging on your every word. The goal is to be clear and concise. Don’t let them guess.<span style='font-family:"Times New Roman",Times,serif; text-align: right; margin-top: -20px;'>&rdquo;</span></p> </div>
<h3>Assumption #2 &#8212; My audience members are mind readers</h3>
<p>Unfortunately, audience members never know what you want them to take away from your presentation, unless you tell them <em>multiple</em> times.</p>
<p>Despite what you may think, they are not hanging on your every word. The goal is to be clear and concise. Don’t let them guess.</p>
<h3>Assumption #3 &#8212; I can present information/concepts that took me 3 months to learn in a 20-minute presentation</h3>
<p>Frequently, speakers want to look smart &#8212; or demonstrate that they have worked very hard &#8212; so they do a data dump. They forget that audience members can only absorb so much information at a time.</p>
<p>Step back and determine what they <em>must know</em>. Leave the rest out, or <a title="Leading the Perfect Q&amp;A" href="http://sixminutes.dlugan.com/leading-the-perfect-qa/">save it for the Q &amp; A</a>.</p>
<h3>Assumption #4 &#8212; Everyone in my audience is equal</h3>
<p>Typically, there are audiences within an audience. There may be a hierarchy or politics involved. Analyze the audience, and determine which members are the <em>decision makers</em>, and who are the <em>influencers</em> (sometimes they can be the same), and then plan accordingly.</p>
<p>If everyone is equal in rank, play to the masses.</p>
<p>Do your homework. Learn exactly who is in the audience.</p>
<h3>Assumption #5 &#8212; I don&#8217;t need to practice out loud</h3>
<div class='pullquote' style='width: 45%; padding: 10px; font-size: 16px;
            font-family:Helvetica,Arial,sans-serif;
            border-width: 0px; margin: 1em 0; float: right; border-left: 3px solid #999; margin-left: 20px; padding-right: 0;'><p style='font-weight: bold;'><span style='font-family:"Times New Roman",Times,serif;'>&ldquo;</span>Step back and determine what they <em>must know</em>. Leave the rest out, or save it for the Q &amp; A.<span style='font-family:"Times New Roman",Times,serif; text-align: right; margin-top: -20px;'>&rdquo;</span></p> </div>
<p>Thinking through a presentation is very different than speaking it out loud, in a simulated environment, using your notes and/or slides.</p>
<p>Actors, musicians, and athletes all practice. Why should speakers be any different?</p>
<p>Practice helps with fluidity, timing and comfort level. Each time, say it differently, so it doesn’t become rote.</p>
<p>Peter Drucker said, “Spontaneity is an infinite number of rehearsed possibilities.”</p>
<h3>Assumption #6 &#8212; I&#8217;ll have plenty of time to get there</h3>
<p>Although the unexpected can happen, speakers should do everything possible to arrive at a speaking event/meeting well in advance.</p>
<p>If you don’t do your due diligence in leaving with ample time, or getting directions, you will likely arrive at the last minute &#8212; harried and looking unprofessional.</p>
<p>If other speakers are before you, sit in to get a sense of the tone of the meeting, and how the audience is responding.</p>
<p>By arriving early, you can talk to audience members, and further customize your presentation. And, of course, this allows you time to check your appearance, do some breathing exercises, check your equipment, and to be there to welcome the audience members as they arrive.</p>
<h3>Assumption #7 &#8212; If I get off the platform/stage, I will be closer to audience members</h3>
<p>Many speakers wrongly believe getting off a platform or stage will help them better connect with audience members. But, in fact, the majority of the audience won&#8217;t be able to see them when on the same level.</p>
<div class='pullquote' style='width: 45%; padding: 10px; font-size: 16px;
            font-family:Helvetica,Arial,sans-serif;
            border-width: 0px; margin: 1em 0; float: right; border-left: 3px solid #999; margin-left: 20px; padding-right: 0;'><p style='font-weight: bold;'><span style='font-family:"Times New Roman",Times,serif;'>&ldquo;</span>Do your homework. Learn exactly who is in the audience.<span style='font-family:"Times New Roman",Times,serif; text-align: right; margin-top: -20px;'>&rdquo;</span></p> </div>
<p>Getting into the audience can work effectively <em>only</em> if …</p>
<ul>
<li>It’s a small audience</li>
<li>The room is set up for this</li>
<li>You are tall enough to be seen.</li>
</ul>
<p>Most of the time, the speaker&#8217;s need to get closer to the audience can be an annoyance to audience members when they don’t know where to look.</p>
<p>Stay on the platform or stage, and connect with large audiences in better ways, like using questions to get participants to raise hands, and interactive exercises in subgroups.</p>
<p>In a larger venue, try to have the room arranged with several aisles. That way, if you do walk into the audience, you will have a place to go.</p>
<h3>Assumption #8 &#8212; If I speak at my normal speed, everyone will understand me.</h3>
<p>The standard rate of speech in the United States is 120 or 160 words per minute. This varies in different parts of the country.</p>
<p>Speakers need to adapt their rate regionally, as well as when the information is technical and people need time to absorb it, and also when English isn’t a first language. If they don’t adapt, participants may not understood what they’re saying, or key concepts may be missed.</p>
<h2>How to Fix Your Faulty Assumptions</h2>
<p>Now that you&#8217;ve identified these faulty assumptions, how do you fix them?</p>
<table class="six" border="1" cellspacing="0" cellpadding="3" rules="all">
<tbody>
<tr>
<th align="center">Speaker’s Faulty Assumption</th>
<th align="center">Impact on Presentation</th>
<th align="center">How to Fix It</th>
</tr>
<tr>
<td>Topic knowledge = ability to speak on it.</td>
<td>Delivering the wrong message to the wrong audience at the wrong time.</td>
<td>Spend time preparing. Determine your PAL&trade; (Purpose, Audience Logistics)</td>
</tr>
<tr>
<td>Audience members are mind readers.</td>
<td>Confused people who don’t &#8220;get&#8221; your main point.</td>
<td>Repeatedly provide specific takeaway points in a clear, concise way. Use preview, internal summaries and reviews.</td>
</tr>
<tr>
<td>Can share all topic details learned in 3 months in a 20-minute speech.</td>
<td>Overwhelmed audience.</td>
<td>Determine the must know, should know and could know. Less is more.</td>
</tr>
<tr>
<td>All audience members<br />
are equal.</td>
<td>Not all audience members are necessarily the same (knowledge, job level &amp; decision-making role). Delivering the right information to the wrong audience can ruin your credibility and show you’re not prepared.</td>
<td>Find out who you are speaking to before you present &#8212; do research online, speak to clients, arrive early to interview some members, etc. Know who your &#8220;real audience&#8221; is.</td>
</tr>
<tr>
<td>There’s no need to practice my presentation out loud.</td>
<td>Making mistakes and fumbling &#8212; appearing unprepared and unprofessional.</td>
<td>Practice out loud three to six times. Simulate the environment, including use of slides.</td>
</tr>
<tr>
<td>There’s plenty of time to get to my speech location; no need for directions.</td>
<td>Arriving at the presentation/meeting looking harried. Lacks professionalism.</td>
<td>Use Google Maps or MapQuest, go the client’s website or call your contact person. Leave plenty of time!</td>
</tr>
<tr>
<td>Getting off the platform/stage brings me closer to my audience.</td>
<td>Most audience members won&#8217;t be able to see you when on the same level and will get annoyed.</td>
<td>Connect in better ways, using questions and interactive exercises.</td>
</tr>
<tr>
<td>My rate of speech is fine for audience members to understand me.</td>
<td>Speaking quickly can lose your audience members’ attention, and prevent the message from being properly conveyed.</td>
<td>Adapt rate accordingly to regions, when the information is technical and also when English isn’t a first language.</td>
</tr>
</tbody>
</table>
<h2>What do you think?</h2>
<p>What faulty assumptions have you made, only to learn the hard way?</p>
<p>Please share your lessons in the comments.
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<td><h3  class="related_post_title">Similar Articles You May Like...</h3><ul class="related_post"><li><a href="http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/" title="Book Review: Confessions of a Public Speaker (Scott Berkun)">Book Review: Confessions of a Public Speaker (Scott Berkun)</a></li><li><a href="http://sixminutes.dlugan.com/7-deadly-sins-public-speaking/" title="The 7 Deadly Sins of Public Speaking">The 7 Deadly Sins of Public Speaking</a></li><li><a href="http://sixminutes.dlugan.com/stop-rehearsing-before-your-speech/" title="Stop Rehearsing! 3 Critical Things to Do Before Your Speech">Stop Rehearsing! 3 Critical Things to Do Before Your Speech</a></li><li><a href="http://sixminutes.dlugan.com/survey-says-speaker-dos-and-donts/" title="Speaking Survey says: Speaker DO&#8217;s and DON&#8217;Ts">Speaking Survey says: Speaker DO&#8217;s and DON&#8217;Ts</a></li><li><a href="http://sixminutes.dlugan.com/pre-speech-ritual/" title="Ready, Set, Go! Nail Your Pre-Speech Ritual">Ready, Set, Go! Nail Your Pre-Speech Ritual</a></li><li><a href="http://sixminutes.dlugan.com/presentation-practice/" title="8 Key Points for Perfect Presentation Practice">8 Key Points for Perfect Presentation Practice</a></li></ul></td>
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<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/marjorie-brody/">Marjorie Brody</a></b> is a Hall of Fame speaker, coach to Fortune 500 executives and <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fentity%2FMarjorie-Brody%2FB000APFUFA%3Fie%3DUTF8%26ref_%3Dntt%255Fathr%255Fdp%255Fpel%255F2&amp;tag=6mbio-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=390957">author of more than 18 books</a>, including <em>Speaking is an Audience-Centered Sport</em>. She is CEO of BRODY Professional Development, a business communication and presentation skills company located in the Philadelphia suburbs that offers tailored training programs, workshops, keynote presentations, and executive coaching. To contact Marjorie, visit <a href="http://www.BrodyPro.com">www.BrodyPro.com</a>.</div><br style="clear:both;" /></div>

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Author of this article: Marjorie Brody<br/>
Category: <a href="http://sixminutes.dlugan.com/category/speaker-habits/" title="View all posts in Speaker Habits" rel="category tag">Speaker Habits</a><br/>
Article tags: <a href="http://sixminutes.dlugan.com/tag/audience-analysis/" rel="tag">audience analysis</a>, <a href="http://sixminutes.dlugan.com/tag/audience-interaction/" rel="tag">audience interaction</a>, <a href="http://sixminutes.dlugan.com/tag/logistics/" rel="tag">logistics</a>, <a href="http://sixminutes.dlugan.com/tag/practice/" rel="tag">practice</a>, <a href="http://sixminutes.dlugan.com/tag/speaking-rate/" rel="tag">speaking rate</a><br/>
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		<title>Are Your Speech Gestures Too Small, Too Big, or Just Right?</title>
		<link>http://sixminutes.dlugan.com/size-gestures-speech/</link>
		<comments>http://sixminutes.dlugan.com/size-gestures-speech/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 23:36:51 +0000</pubDate>
		<dc:creator>Andrew Dlugan</dc:creator>
				<category><![CDATA[Delivery Techniques]]></category>
		<category><![CDATA[audience interaction]]></category>
		<category><![CDATA[eye contact]]></category>
		<category><![CDATA[facial expressions]]></category>
		<category><![CDATA[gestures]]></category>

		<guid isPermaLink="false">http://sixminutes.dlugan.com/?p=3570</guid>
		<description><![CDATA[By now, you know that you should be complementing your speech with gestures. But do you know how big these gestures should be? In this article, you&#8217;ll learn to match the size of your gestures to your audience and venue. What is meant by gesture size? Just as your voice can be loud or soft, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-3593" style="border: 0pt none; margin: 7px; float: right;" title="Speech Gesture Size Should Scale with Your Audience" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/11/speech-gesture-size.jpg" alt="Speech Gesture Size Should Scale with Your Audience" width="300" height="200" />By now, you know that you should be complementing your speech with gestures.</p>
<p>But do you know how <em>big</em> these gestures should be?</p>
<p>In this article, you&#8217;ll learn to match the size of your gestures to your audience and venue.</p>
<h2>What is meant by gesture <em>size</em>?</h2>
<p>Just as your voice can be loud or soft, your gestures can be large or small.</p>
<p>For example, consider the spectrum of <strong>hand and arm gestures</strong>.</p>
<ul>
<li>Gestures involving your <strong>fingers only</strong> are small gestures.</li>
<li>Gestures pivoting at your <strong>wrist</strong> are a bit larger.</li>
<li>Gestures pivoting at your <strong>elbow </strong>are larger still.</li>
<li>Finally, gestures pivoting at your <strong>shoulder</strong> are large.</li>
</ul>
<h2>Okay, how do you choose the <em>right</em> size?</h2>
<div class='pullquote' style='width: 45%; padding: 10px; font-size: 16px;
            font-family:Helvetica,Arial,sans-serif;
            border-width: 0px; margin: 1em 0; float: right; border-left: 3px solid #999; margin-left: 20px; padding-right: 0;'><p style='font-weight: bold;'><span style='font-family:"Times New Roman",Times,serif;'>&ldquo;</span>Gestures that are effective for one audience might be completely ineffective with another audience.<span style='font-family:"Times New Roman",Times,serif; text-align: right; margin-top: -20px;'>&rdquo;</span></p> </div>
<p>It depends. Gestures that are effective for one audience might be completely ineffective with another audience.</p>
<p>Factors you should consider are:</p>
<ol>
<li>the <strong>distance</strong> between you and your audience, and</li>
<li><strong>sight lines</strong> between you and your audience</li>
<li><strong>cultural and contextual</strong> factors</li>
</ol>
<p>From these factors, we can derive some <strong>basic guidelines</strong> for effective body language.</p>
<h3>Distance</h3>
<p>In general, the farther your audience is from you, the larger and more pronounced your gestures need to be. Small audience = small gestures. Big audience = big gestures.</p>
<p>For example, when seated at a board room table, you might use a small hand gesture. When speaking in an auditorium, you need to use full arm gestures.</p>
<h3>Sight Lines</h3>
<p>In general, if sight lines are clear, you can make smaller and more intricate gestures. If sight lines are partially blocked, you need larger (and higher) gestures.</p>
<h3>Cultural and Contextual Factors</h3>
<div class='pullquote' style='width: 45%; padding: 10px; font-size: 16px;
            font-family:Helvetica,Arial,sans-serif;
            border-width: 0px; margin: 1em 0; float: right; border-left: 3px solid #999; margin-left: 20px; padding-right: 0;'><p style='font-weight: bold;'><span style='font-family:"Times New Roman",Times,serif;'>&ldquo;</span>The farther your audience is from you, the larger and more pronounced your gestures need to be<span style='font-family:"Times New Roman",Times,serif; text-align: right; margin-top: -20px;'>&rdquo;</span></p> </div>
<p>Cultural and contextual factors may impact the appropriate size for your gestures. A few examples are:</p>
<ul>
<li>The culture of your audience members may dictate more subdued gestures. (In general, beware the use of large gestures if you are not familiar with your audience&#8217;s culture.)</li>
<li>When delivering a eulogy or news about layoffs, your gestures should be subdued.</li>
<li>When speaking to children, your gestures can probably be magnified.</li>
</ul>
<p>In all cases, it is best to research this as part of your audience analysis, particularly if you are speaking to a new group.</p>
<h2>Example Scenarios for Speech Gestures</h2>
<p>Let&#8217;s consider a few sample scenarios to illustrate how the size of your audience (and, by extension, the size of the room) influences which gestures are most effective.</p>
<h2>1. Speech Gestures for a Small Group (2-6 people)</h2>
<p><strong><img class="alignright size-full wp-image-3595" style="border: 0pt none; margin: 7px; float: right; clear: right;" title="Small Speech Gestures" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/11/gesture-size-small-1.jpg" alt="Small Speech Gestures" /><img class="alignright size-full wp-image-3597" style="border: 0pt none; margin: 7px; float: right; clear: right;" title="Small Speech Gestures" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/11/gesture-size-small-21.jpg" alt="Small Speech Gestures" width="250" height="283" /><img class="alignright size-full wp-image-3598" style="border: 0pt none; margin: 7px; float: right; clear: right;" title="Small Speech Gestures" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/11/gesture-size-small-3.jpg" alt="Small Speech Gestures" />Example Scenario</strong>: You are having a conversation with a colleague in an office, or sitting at a table with customers.</p>
<p>Guidelines for this small group setting:</p>
<ul>
<li>Your gestures can be small and still effective because everyone is close to you.</li>
<li>Finger gestures and hand gestures pivoting at the wrist can be effective.<br />
For example, consider the finger gestures displayed by the man in <strong>photo A</strong> on the right.</li>
<li>Eye gestures and facial expressions are inherently small gestures. They are critical in an intimate small-group setting, because everyone can see every nuance, both conscious and unconscious.<br />
For example, the woman in <strong>photo B</strong> is communicating non-verbally simply with her eyes and facial expression.</li>
<li>The smaller your audience is, the more likely that you will have their full attention. They will tend to be looking at your eyes with a rather narrow field of view. Therefore, small hand gestures may work best if you raise your hands up closer to your eyes.<br />
For example, see how the man in <strong>photo C</strong> is gesturing with raised hands.</li>
<li>Beware nervous gestures (e.g. tapping your fingers on the table; clicking a pen repeatedly) which are magnified in this setting.</li>
</ul>
<h2 style="clear: right;">2. Speech Gestures for a Medium Group (7-40 people)</h2>
<p><strong><img class="alignright size-full wp-image-3600" style="border: 0pt none; margin: 7px; float: right; clear: right;" title="Medium Speech Gestures" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/11/gesture-size-medium-1.jpg" alt="Medium Speech Gestures" width="250" height="194" /><img class="alignright size-full wp-image-3601" style="border: 0pt none; margin: 7px; float: right; clear: right;" title="Medium Speech Gestures" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/11/gesture-size-medium-2.jpg" alt="Medium Speech Gestures" width="250" height="300" />Example Scenario</strong>: You are presenting to an audience which is seated around boardroom table, or in a small meeting room. You may be standing, or you may be seated yourself.</p>
<p>Guidelines for this medium group setting:</p>
<ul>
<li>Your gestures should be scaled up a bit as the average distance between you and the audience members increases.</li>
<li>Your eye and facial gestures are still important. People in the front rows may still be able to see <em>every</em> nuance, both conscious and unconscious.</li>
<li>Hand/arm gestures should pivot from your elbows at least.<br />
For example, consider President Obama in <strong>photo D</strong> as he gestures with his arm pivoting from his elbow.</li>
<li>Watch your sight lines! Hand gestures which pivot at the wrist may be too small for people to see, particularly if you are speaking with a lectern or if views are obscured (e.g. by computer screens).<br />
For example, the man&#8217;s gesture in <strong>photo E</strong> may be invisible to his audience (and thus, ineffective) because it is blocked by the computer screen.</li>
<li>Depending on the room layout, you may be able to incorporate some larger gestures with your upper body.</li>
</ul>
<h2 style="clear: right;">3. Speech Gestures for a Large Group (40-100 people)</h2>
<p><strong><img class="alignright size-full wp-image-3602" style="border: 0pt none; margin: 7px; float: right; clear: right;" title="Large Speech Gestures" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/11/gesture-size-large-2.jpg" alt="Large Speech Gestures" width="250" height="272" /><img class="alignright size-full wp-image-3603" style="border: 0pt none; margin: 7px; float: right; clear: right;" title="Large Speech Gestures" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/11/gesture-size-large-1.jpg" alt="Large Speech Gestures" width="250" height="236" />Example Scenario</strong>: You are presenting a lunchtime seminar at a company, or perhaps a conference break-out session in a large meeting room. There probably is not a significant stage, nor is there raised seating (i.e. you are standing at the same level as your audience).</p>
<p>Guidelines for this large group setting:</p>
<ul>
<li>Your gestures should scale up even larger with arm gestures out and away from your body.<br />
For example, the woman in <strong>photo F</strong> is gesturing with her arm which is pivoting from her shoulder.</li>
<li>Eye and facial expressions become less important because they are probably invisible to much of the audience unless you <em>really</em> exaggerate them.</li>
<li>Because of the obscured sight lines for most of your audience behind the first few rows, this can be the <strong>most challenging audience size</strong> because they can only see you from the chest and higher. Any gestures you make lower are invisible to much of the audience.<br />
Note how the man in <strong>photo G</strong> has raised both his arms just under his face to gesture. This allows audience members to see him above the head of the person in front of them.</li>
<li>One way to magnify smaller gestures is to hold them for a longer period of time and turn your body slightly as you display it. This increases the likelihood that more people will see the gesture.</li>
</ul>
<h2 style="clear: right;">4. Speech Gestures for a Huge Group (100+ people)</h2>
<p><strong><img class="alignright size-full wp-image-3604" style="border: 0pt none; margin: 7px; float: right; clear: right;" title="Huge Speech Gestures" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/11/gesture-size-huge-1.jpg" alt="Huge Speech Gestures" width="250" height="215" /><img class="alignright size-full wp-image-3605" style="border: 0pt none; margin: 7px; float: right; clear: right;" title="Huge Speech Gestures" src="http://sixminutes.dlugan.com/wp-content/uploads/2009/11/gesture-size-huge-2.jpg" alt="Huge Speech Gestures" width="250" height="239" />Example Scenario</strong>: You are presenting a keynote address at a conference. Audience seating is elevated as you move from front to back, and you are speaking from a stage which is probably set back from the front row.</p>
<p>Guidelines for this huge group setting:</p>
<ul>
<li>Your gestures need to scale up again. Full body gestures are necessary. Don&#8217;t hold back.</li>
<li>Small gestures, like small objects, are invisible. Gestures with your fingers (e.g. putting up three fingers to indicate your third point) are invisible. Your audience will see your arm up, but they cannot see your fingers.<br />
For example, consider Steve Jobs as he unveils the MacBook Air in <strong>photo H</strong>. He realizes that most of his audience cannot really see what he is holding. (And his hands and face are even smaller!) So, a photo of a manila envelope appears on the screen behind him to compensate.</li>
<li>Eye and facial gestures are invisible. This does not mean you should have a &#8220;dead&#8221; face. Quite the opposite, you should still have expressive eye and facial gestures because this will tend to keep your vocal variety high.</li>
<li>Because of improved sight lines, you can probably use &#8220;low&#8221; hand/arm gestures that are centered around your stomach and waist.</li>
<li>Also, your legs are now visible and you can exploit this to great advantage with full body gestures such as strolling or kicking.</li>
<li>In rare cases, a video system may be used to magnify you for your audience, as with the woman presenting in <strong>photo I</strong>. If this is the case, smaller gestures can, once again, be seen. Large gestures are probably still more effective.</li>
</ul>
<h2>In Summary</h2>
<p>Always be aware of the distance between you and your audience and the sight lines in the room. Based on this knowledge, <strong>scale your gestures</strong> accordingly and you will be effective.
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<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/andrew/">Andrew Dlugan</a></b> is the editor and founder of <i><a href="http://sixminutes.dlugan.com/">Six Minutes</a></i>. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.</div><br style="clear:both;" /></div>

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<small>
Author of this article: Andrew Dlugan<br/>
Category: <a href="http://sixminutes.dlugan.com/category/delivery-techniques/" title="View all posts in Delivery Techniques" rel="category tag">Delivery Techniques</a><br/>
Article tags: <a href="http://sixminutes.dlugan.com/tag/audience-interaction/" rel="tag">audience interaction</a>, <a href="http://sixminutes.dlugan.com/tag/eye-contact/" rel="tag">eye contact</a>, <a href="http://sixminutes.dlugan.com/tag/facial-expressions/" rel="tag">facial expressions</a>, <a href="http://sixminutes.dlugan.com/tag/gestures/" rel="tag">gestures</a><br/>
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		<link>http://sixminutes.dlugan.com/emotions-public-speaking/</link>
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		<pubDate>Fri, 23 May 2008 05:13:05 +0000</pubDate>
		<dc:creator>Andrew Dlugan</dc:creator>
				<category><![CDATA[Delivery Techniques]]></category>
		<category><![CDATA[audience interaction]]></category>
		<category><![CDATA[emotion]]></category>

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		<description><![CDATA[When you mask your emotions, you sever all connection with the audience. They might as well be reading your speech from a boring magazine. Conversely, your connection to the audience is strongest when you effectively transfer your emotion to them. Are you sharing your emotions? Or are you speaking as if a paper bag hung [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-369" style="border: 1px solid black; margin: 7px; float: right;" title="Don\'t Hide Your Emotions When Speaking" src="http://sixminutes.dlugan.com/wp-content/uploads/2008/05/hiding-emotion-public-speaking.jpg" alt="Don\'t Hide Your Emotions When Speaking" width="300" height="400" /></p>
<p>When you mask your emotions, you sever all connection with the audience. They might as well be reading your speech from a boring magazine.</p>
<p>Conversely, <strong>your connection to the audience</strong> is strongest when you effectively <strong>transfer your emotion to them</strong>.</p>
<p>Are you sharing your emotions? Or are you speaking as if a paper bag hung between you and your audience?</p>
<h2>If You Are Feeling It, Then Show It</h2>
<p>It&#8217;s really a very simple concept &#8212; <strong>if you are feeling it, then show it</strong>.</p>
<ul>
<li>If you are passionate about your topic, show your passion.</li>
<li>If you are mourning, show your sorrow.</li>
<li>If you are excited, show the audience your excitement.</li>
<li>If you are confident, show your confidence.</li>
<li>If you are feeling ___, show ___.</li>
</ul>
<p>Too often, speakers attempt to be &#8220;proper&#8221; or &#8220;dignified&#8221; when the occasion does not call for it. <strong>By masking their true emotions, they sacrifice authenticity</strong> and lose the audience.</p>
<h2>Believability = Showing Appropriate Emotion</h2>
<p>In the simple relationship shown below, Jessica Hagy reminds us that our believability is determined by the appropriateness of the emotion we are demonstrating.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-368" title="Show Your Emotions When Public Speaking" src="http://sixminutes.dlugan.com/wp-content/uploads/2008/05/show-emotion-public-speaking.jpg" alt="Show Your Emotions When Public Speaking" width="450" height="273" /></p>
<p>The sincerity of a eulogy becomes believable when the speaker exhibits signs of sorrow such as an unsteady voice, a tearful eye, or a body full of grief.</p>
<p>Likewise, a politician&#8217;s credibility hinges on whether she is able to convey her conviction, confidence, and resolve to the audience through her speaking. If the words say &#8220;<em>I believe in this budget</em>&#8220;, but the emotion says &#8220;<em>I&#8217;m bored standing up here</em>&#8220;, which do you think the audience believes? <strong>Emotion trumps words</strong>. If the emotions displayed do not match the message, <strong>the audience will not trust the message</strong>.</p>
<h2>Use Nervous Energy to Fuel Emotions</h2>
<p>Professional speech writer <a href="http://memotospeakers.typepad.com/my_weblog/2008/05/turn-your-nervo.html">Pete Ryckman recently encouraged us</a> not to suppress our nervous energy. Instead, channel it into your emotions when speaking:</p>
<blockquote><p>Successful speakers communicate profound belief in their own messages. They do it with emotion. Don&#8217;t pull back from your emotions. Move toward them. Use performance energy to win over your audiences.</p></blockquote>
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<td><h3  class="related_post_title">Similar Articles You May Like...</h3><ul class="related_post"><li><a href="http://sixminutes.dlugan.com/ethos-pathos-logos/" title="Ethos, Pathos, Logos: 3 Pillars of Public Speaking">Ethos, Pathos, Logos: 3 Pillars of Public Speaking</a></li><li><a href="http://sixminutes.dlugan.com/connect-with-your-audience-move-closer/" title="How to Connect With Your Audience by Moving Closer">How to Connect With Your Audience by Moving Closer</a></li><li><a href="http://sixminutes.dlugan.com/pathos-examples-speaking/" title="18 Paths to Pathos: How to Connect with Your Audience">18 Paths to Pathos: How to Connect with Your Audience</a></li><li><a href="http://sixminutes.dlugan.com/pathos-definition/" title="What is Pathos and Why is it Critical for Speakers?">What is Pathos and Why is it Critical for Speakers?</a></li><li><a href="http://sixminutes.dlugan.com/book-review-made-to-stick/" title="Book Review: Made to Stick">Book Review: Made to Stick</a></li><li><a href="http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/" title="Book Review: Confessions of a Public Speaker (Scott Berkun)">Book Review: Confessions of a Public Speaker (Scott Berkun)</a></li></ul></td>
<td><h3>Have a Question?</h3>
<a href='http://sixminutes.dlugan.com/contact/' title='Contact Andrew'>Contact me</a> anytime,<br/>or find me on Twitter: <a href='http://twitter.com/6minutes' title='@6minutes on Twitter'>@6minutes</a><br/><a href='http://twitter.com/6minutes'><img src='http://assets1.twitter.com/images/twitter_logo_s.png' width='175' height='41' border='0' alt='Follow @6minutes'></a>
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<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/andrew/">Andrew Dlugan</a></b> is the editor and founder of <i><a href="http://sixminutes.dlugan.com/">Six Minutes</a></i>. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.</div><br style="clear:both;" /></div>

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<small>
Author of this article: Andrew Dlugan<br/>
Category: <a href="http://sixminutes.dlugan.com/category/delivery-techniques/" title="View all posts in Delivery Techniques" rel="category tag">Delivery Techniques</a><br/>
Article tags: <a href="http://sixminutes.dlugan.com/tag/audience-interaction/" rel="tag">audience interaction</a>, <a href="http://sixminutes.dlugan.com/tag/emotion/" rel="tag">emotion</a><br/>
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		<title>Stop Rehearsing! 3 Critical Things to Do Before Your Speech</title>
		<link>http://sixminutes.dlugan.com/stop-rehearsing-before-your-speech/</link>
		<comments>http://sixminutes.dlugan.com/stop-rehearsing-before-your-speech/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 23:09:57 +0000</pubDate>
		<dc:creator>Andrew Dlugan</dc:creator>
				<category><![CDATA[Speaker Habits]]></category>
		<category><![CDATA[audience interaction]]></category>
		<category><![CDATA[logistics]]></category>
		<category><![CDATA[tips]]></category>

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		<description><![CDATA[When scheduled to speak, you may be tempted to review your notes or slides right up to the last minute. Last minute cramming like this is rarely of any value. Instead, this article explains three much more important things you should be doing to prepare. Cramming For Your Speech to the Last Minute I once [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-312" style="float: right; border: 1px solid black; margin: 7px;" title="auditorium" src="http://sixminutes.dlugan.com/wp-content/uploads/2008/04/auditorium.jpg" alt="Auditorium" width="300" height="295" />When scheduled to speak, you may be <strong>tempted to review your notes or slides</strong> right up to the last minute. Last minute cramming like this is rarely of any value. Instead, this article explains <strong>three much more important things</strong> you should be doing to prepare.</p>
<h2>Cramming For Your Speech to the Last Minute</h2>
<p>I once had a colleague who began preparing his talk the night before he spoke. Because of this, he worked late into the night and in the morning on his slides. It was common for him to be <strong>rearranging PowerPoint slides minutes before his name was called</strong>. When he stood to speak, there was a &#8220;deer in the headlights&#8221; reaction as he noticed his venue and audience for the first time.</p>
<p>I previously wrote about the <a title="How to Prepare a Speech (article series)" href="http://sixminutes.dlugan.com/speech-preparation-1-how-to-prepare-presentation/">speech preparation process</a> &#8212; follow that advice and don&#8217;t be the deer in the headlights.</p>
<p>But, adequate speech preparation isn&#8217;t always enough. Years ago, although my presentation was ready, I would still retreat to a quiet place at the venue and spend the time right up to my speech &#8220;mentally preparing.&#8221; <strong>Last minute cramming was not productive.</strong> In fact, it probably made me <strong>more nervous</strong> that I would otherwise have been. More recently, I have realized that there are three much more important activities to keep you busy from the time you arrive at the venue to the time you speak.</p>
<h2>Activity #1 &#8212; Study the Venue Logistics</h2>
<p>Whenever possible, arrive at the venue while the room is still empty. This is especially important <strong>if the venue is new to you</strong>. Now is the time to solve any issues that might arise with the physical space. There are many issues to work out depending on the venue and the nature of your talk. For starters, here are a few to consider:</p>
<ul>
<li>Acquaint yourself with the <strong>speaking area</strong>.</li>
<li>Do a <strong>audio check</strong> if the room warrants it.</li>
<li>Plan where you&#8217;ll place <strong>props, notes, or supplies</strong> before, during, and after their use.</li>
<li>Determine where the <strong>projector, screen, whiteboard, or flip chart</strong> will be relative to you. If your audience cannot see your visual aids, they will not connect with your message.
<ul>
<li>If these items cannot be moved, plan where you need to stand to avoid being an obstruction.</li>
<li>If these items can be moved, move them to the optimal locations for visibility from the audience.</li>
</ul>
</li>
</ul>
<h2>Activity #2 &#8212; Meet Your Audience</h2>
<p>An inexperienced speaker waits until they are introduced for their presentation before beginning to establish rapport with the audience. An experienced speaker, on the other hand, understands that rapport can be built from the moment you arrive at the venue.</p>
<ul>
<li><strong>Mingle</strong> with your audience.</li>
<li>Don&#8217;t let your <strong>ego</strong> interfere. Acting like a prima donna will damage your credibility with the audience.</li>
<li><strong>Ask questions</strong> and listen to the answers. You will often be able to pick up nuggets of information that you can integrate into your talk.</li>
<li><strong>Be interested and genuine.</strong> Not only will your audience like you better, but you will be more positive going into your talk, and your performance will show it.</li>
</ul>
<h2>Activity #3 &#8212; Watch, Listen, and Participate in the Event Agenda</h2>
<p>I&#8217;ve seen speakers who appear intent on making a grand entrance no earlier than their scheduled time. (Occasionally, this cannot be helped due to scheduling&#8230;) They are missing a great opportunity to form bonds of common experience with the audience.</p>
<ul>
<li><strong>Listen to other speakers.</strong>
<ul>
<li>Does their message overlap with yours? How should you change your speech?</li>
<li>Is their message complementary in some way? How can you accentuate this?</li>
</ul>
</li>
<li>What <strong>themes or trends</strong> are present at the event?</li>
<li>What <strong>humorous things</strong> have happened? Can you incorporate humor by referring back to them?</li>
<li>What is the <strong>mood of the audience</strong> in talks preceding yours? If the energy in the room is low, you may need to incorporate elements to pick it up.</li>
</ul>
<p><strong>Study the venue, meet your audience, and participate in the agenda.</strong> These three activities will reduce your nervousness and improve your performance much more than any last-minute cramming.
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<td><h3  class="related_post_title">Similar Articles You May Like...</h3><ul class="related_post"><li><a href="http://sixminutes.dlugan.com/8-faulty-speaker-assumptions/" title="8 Faulty Speaker Assumptions and How to Fix Them">8 Faulty Speaker Assumptions and How to Fix Them</a></li><li><a href="http://sixminutes.dlugan.com/qa-tips-from-toastmasters-international-president/" title="Q&#38;A Tips from Toastmasters International President">Q&#38;A Tips from Toastmasters International President</a></li><li><a href="http://sixminutes.dlugan.com/leading-the-perfect-qa/" title="Leading the Perfect Q&#038;A">Leading the Perfect Q&#038;A</a></li><li><a href="http://sixminutes.dlugan.com/pre-speech-ritual/" title="Ready, Set, Go! Nail Your Pre-Speech Ritual">Ready, Set, Go! Nail Your Pre-Speech Ritual</a></li><li><a href="http://sixminutes.dlugan.com/ethos-pathos-logos/" title="Ethos, Pathos, Logos: 3 Pillars of Public Speaking">Ethos, Pathos, Logos: 3 Pillars of Public Speaking</a></li><li><a href="http://sixminutes.dlugan.com/book-review-confessions-public-speaker-berkun/" title="Book Review: Confessions of a Public Speaker (Scott Berkun)">Book Review: Confessions of a Public Speaker (Scott Berkun)</a></li></ul></td>
<td><h3>Have a Question?</h3>
<a href='http://sixminutes.dlugan.com/contact/' title='Contact Andrew'>Contact me</a> anytime,<br/>or find me on Twitter: <a href='http://twitter.com/6minutes' title='@6minutes on Twitter'>@6minutes</a><br/><a href='http://twitter.com/6minutes'><img src='http://assets1.twitter.com/images/twitter_logo_s.png' width='175' height='41' border='0' alt='Follow @6minutes'></a>
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<div style="float: left; margin-right: 20px;"><img src="http://sixminutes.dlugan.com/wp-content/uploads/2007/10/andrew.dlugan.editor.jpg" alt="Andrew Dlugan" /></div>
<div style="margin-right: 2em;"><b><a href="http://sixminutes.dlugan.com/author/andrew/">Andrew Dlugan</a></b> is the editor and founder of <i><a href="http://sixminutes.dlugan.com/">Six Minutes</a></i>. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.</div><br style="clear:both;" /></div>

<div style="margin-top: 0.5em; border: 1px solid #990000; padding: 0 0.5em 0 0.5em; background: #EEEEEE;">
<small>
Author of this article: Andrew Dlugan<br/>
Category: <a href="http://sixminutes.dlugan.com/category/speaker-habits/" title="View all posts in Speaker Habits" rel="category tag">Speaker Habits</a><br/>
Article tags: <a href="http://sixminutes.dlugan.com/tag/audience-interaction/" rel="tag">audience interaction</a>, <a href="http://sixminutes.dlugan.com/tag/logistics/" rel="tag">logistics</a>, <a href="http://sixminutes.dlugan.com/tag/tips/" rel="tag">tips</a><br/>
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		<title>5 Presentation Lessons from Randy Pausch in The Last Lecture</title>
		<link>http://sixminutes.dlugan.com/randy-pausch-last-lecture/</link>
		<comments>http://sixminutes.dlugan.com/randy-pausch-last-lecture/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 23:11:36 +0000</pubDate>
		<dc:creator>Andrew Dlugan</dc:creator>
				<category><![CDATA[Speech Critiques]]></category>
		<category><![CDATA[Randy Pausch]]></category>
		<category><![CDATA[The Last Lecture]]></category>
		<category><![CDATA[audience interaction]]></category>
		<category><![CDATA[evaluation]]></category>
		<category><![CDATA[speech closing]]></category>
		<category><![CDATA[speech examples]]></category>
		<category><![CDATA[speech opening]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[Randy Pausch delivers a lesson laden lecture &#8212; Really Achieving Your Childhood Dreams &#8212; which will have you laughing, crying, and cherishing life. The &#8220;elephant in the room&#8221; &#8212; Pausch&#8217;s diagnosis of terminal pancreatic cancer &#8212; serves as an emotional backdrop for this memorable lecture. In addition to illuminating many of life&#8217;s important lessons, Randy [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sixminutes.dlugan.com/wp-content/uploads/2008/04/randy-pausch-last-lecture.jpg" border="1" alt="Randy Pausch: Last Lecture" hspace="7" vspace="7" width="300" height="225" align="right" /><span>Randy Pausch delivers a lesson laden lecture &#8212; <em>Really Achieving Your Childhood Dreams</em> &#8212; which will have you laughing, crying, and cherishing life.</span></p>
<p>The &#8220;elephant in the room&#8221; &#8212; Pausch&#8217;s <strong>diagnosis of terminal pancreatic cancer</strong> &#8212; serves as an emotional backdrop for this memorable lecture.</p>
<p>In addition to illuminating many of life&#8217;s important lessons, Randy Pausch&#8217;s last lecture also provides five lessons which can help you <strong>connect with your audience</strong>.</p>
<h2><a href="http://www.amazon.com/gp/product/1401323251/105-9847963-1931669?ie=UTF8&amp;tag=sixminupublsp-20&amp;linkCode=xm2&amp;camp=1789&amp;creativeASIN=1401323251"><img class="alignright size-full wp-image-306" style="float: right; margin: 7px;" title="Last Lecture Book Randy Pausch" src="http://sixminutes.dlugan.com/wp-content/uploads/2008/04/last-lecture-book-randy-pausch.jpg" alt="Last Lecture Book Randy Pausch" width="150" height="214" /></a></h2>
<h2>Randy Pausch and the Famous Last Lecture</h2>
<p><a title="Randy Pausch's Home Page at Carnegie Mellon" href="http://download.srv.cs.cmu.edu/~pausch/">Randy Pausch</a> was diagnosed with pancreatic cancer in September 2006. Pausch delivered his last lecture at Carnegie Mellon University (where he is a Professor)  on September 18, 2007. In the seminar series (aptly titled &#8220;The Last Lecture&#8221;), professors were challenged to deliver the message of a lifetime as if it was their last lecture. The irony makes his words that much more <strong>poignant</strong>.</p>
<p>The Last Lecture has become one of the <strong>most viewed lectures on the Internet</strong>. Its popularity is increased by appearances on the <a title="Randy Pausch appearance on Oprah" href="http://www.oprah.com/health/oz/oz_20071022_350_106.jhtml">Oprah Winfrey show</a> and an <a href="http://abcnews.go.com/gma/personofweek/story?id=3633945">appearance on ABC</a> with Diane Sawyer titled <em>The Last Lecture –</em> <em>A Love Story For Your Life.</em></p>
<p>Watch it now&#8230;</p>
<p><a href="http://sixminutes.dlugan.com/randy-pausch-last-lecture/"><em>Click here to view the embedded video.</em></a></p>
<h2>Five Presentation Techniques Taught by Randy Pausch</h2>
<p>When I first viewed the Last Lecture months ago, I hesitated to review it because of the <strong>emotional impact</strong>. However, on the encouragement of several friends and <em>Six Minutes</em> readers, I asked myself: &#8220;Is the speech memorable because of the context, his delivery, or both?&#8221;</p>
<p>There is no denying that the context makes the speech memorable, but that quality is enhanced by <strong>five timeless presentation techniques </strong>exhibited by Randy Pausch. Each of these helps you connect with your audience and helps them remember your words into the future:</p>
<ol>
<li>Introduce the elephant in the room.</li>
<li>Define the scope.</li>
<li>Conclude strong.</li>
<li>Show enthusiasm. Immerse yourself.</li>
<li>Get personal.</li>
</ol>
<h2>1. Introduce the Elephant in the Room</h2>
<p><img src="http://sixminutes.dlugan.com/wp-content/uploads/2008/04/randy-pausch-last-lecture-elephant.jpg" border="1" alt="Randy Pausch: Last Lecture Elephant" hspace="7" vspace="7" width="240" height="180" align="right" /></p>
<p>Randy Pausch opens his lecture in the best way possible for this lecture, this audience, and this venue &#8212; by relieving stress.</p>
<p>Following an easy joke about the title of the lecture series, he introduces the <strong>elephant in the room</strong>; that is, he spends a minute discussing his pancreatic cancer. Then, he raises the emotion in the room by doing a series of pushups.  If he had not opened this way, the audience would have been distracted for the entire lecture, and unable to fully immerse themselves in the powerful lessons to come.</p>
<p><strong>Key Lesson</strong>: If there are issues distracting your audience, address them sooner rather than later.</p>
<h2>2. Define the Scope</h2>
<p>Pausch then proceeds to define the scope of his lecture. He outlines what he will talk about and, more importantly, what he will not talk about. This is a classic <a href="http://sixminutes.dlugan.com/speech-preparation-3-outline-examples/">speech outline technique</a>.</p>
<p>Declaring the scope is important because it establishes the <strong>starting point and the boundaries</strong> for your presentation. It brings your audience to the starting point with you, and ensures they are in the <strong>right frame of mind</strong> to receive the message you are about to deliver.</p>
<p>Ideally, the scope for your presentation will be conveyed to the audience via pre-talk <strong>advertising</strong> or by your <strong>introduction</strong>. If this isn&#8217;t the case, however, it is worth addressing early in your presentation.</p>
<p><strong>Key Lesson</strong>: Before you get into the heart of your talk, frame your speech for the audience.</p>
<table border="0">
<tbody>
<tr>
<td><img src="http://sixminutes.dlugan.com/wp-content/uploads/2008/04/randy-pausch-last-lecture-scope-not.jpg" alt="Randy Pausch: Last Lecture Scope Not" hspace="7" vspace="7" width="240" height="180" /></td>
<td><img src="http://sixminutes.dlugan.com/wp-content/uploads/2008/04/randy-pausch-last-lecture-scope.jpg" alt="Randy Pausch: Last Lecture Scope" hspace="7" vspace="7" width="240" height="180" /></td>
</tr>
</tbody>
</table>
<h2>3. Conclude Strong</h2>
<p>As strong as the opening was, I suspect that the conclusion is far more memorable for most people who view this lecture.</p>
<p>Pausch follows conventional advice for a conclusion by summarizing his key points. It is a good practice for any length of speech, but especially so for longer speeches like this one (~75 minutes). He actually provides several &#8220;recaps&#8221; throughout the speech.</p>
<p>In addition, he reaches back to one of the concepts introduced earlier &#8212; the head fake &#8212; and reveals that his entire speech has been a pair of head fakes. It <strong>makes the audience replay the entire lecture</strong> in their heads in the context of this new revelation.</p>
<p><strong>Key Lesson</strong>: Finish strong. Leave your audience thinking.</p>
<h2>4. Show Enthusiasm. Immerse Yourself.</h2>
<p><img src="http://sixminutes.dlugan.com/wp-content/uploads/2008/04/randy-pausch-last-lecture-enthusiasm.jpg" border="1" alt="Randy Pausch: Last Lecture Enthusiasm" hspace="7" vspace="7" width="240" height="180" align="right" /></p>
<p>Randy Pausch smiles and laughs many times in this lecture. Okay, fair enough. That&#8217;s not too unusual. However, he also:</p>
<ul>
<li>Wears an <em>Alice in Wonderland</em> hat.</li>
<li>Dons a football jacket.</li>
<li>Does pushups.</li>
<li>Gives away stuffed animals.</li>
</ul>
<p>He could have assumed a very reserved, somber tone for this speech. He could have treated every word as if it were a matter of life or death. But that would have drawn more attention to his condition instead of his core message.</p>
<p><strong>Key Lesson</strong>: The audience is more apt to have fun and cherish life if they see you doing so in your speeches.</p>
<h2>5. Get Personal</h2>
<p><img src="http://sixminutes.dlugan.com/wp-content/uploads/2008/04/randy-pausch-last-lecture-personal.jpg" border="1" alt="Randy Pausch: Last Lecture Personal" hspace="7" vspace="7" width="240" height="180" align="right" /></p>
<p>This may seem obvious, but the last lesson I&#8217;d like to highlight is to get personal with your audience. Or, phrased in the opposite way, don&#8217;t hide your personal side from the audience.</p>
<p>To some extent, this entire speech is personal. Fair enough. The content of the speech are the personal lessons Randy Pausch has learned through life, and he illuminates these through personal stories.</p>
<p>Still, there is a way to tell personal stories while still remaining <strong>distant and somewhat clinical</strong>. You can tell a story about visiting Disneyland, but if you don&#8217;t show a glint in your eye, you&#8217;re <strong>holding something back</strong>.</p>
<p>Randy Pausch holds nothing back. He conveys the personal emotions in his stories. One of the most memorable moments in the lecture is when he has the audience sing <em>Happy Birthday</em> to his wife.</p>
<p><strong>Key Lesson</strong>: Let your guard down. Showing emotion is one of the best ways to connect with an audience.</p>
<h2><a href="http://www.amazon.com/gp/product/1401323251/105-9847963-1931669?ie=UTF8&amp;tag=sixminupublsp-20&amp;linkCode=xm2&amp;camp=1789&amp;creativeASIN=1401323251"><img class="alignright size-full wp-image-306" style="float: right; margin: 7px;" title="Last Lecture Book Randy Pausch" src="http://sixminutes.dlugan.com/wp-content/uploads/2008/04/last-lecture-book-randy-pausch.jpg" alt="Last Lecture Book Randy Pausch" width="150" height="214" /></a>The Last Lecture: Video, Transcript, and Book</h2>
<ul>
<li><a href="http://cmu.blip.tv/file/461472/">Download the entire video</a>. You can then watch it offline or schedule a viewing with your family, colleagues, Toastmasters club, etc.</li>
<li><a href="http://download.srv.cs.cmu.edu/~pausch/Randy/pauschlastlecturetranscript.pdf">Download the speech transcript</a>.</li>
<li>Read <em><a title="Book details" href="http://www.amazon.com/gp/product/1401323251/105-9847963-1931669?ie=UTF8&amp;tag=sixminupublsp-20&amp;linkCode=xm2&amp;camp=1789&amp;creativeASIN=1401323251">The Last Lecture</a></em> book, on which Randy Pausch comments:</li>
</ul>
<blockquote><p>A book allows me to cover many, many more stories from my life and the attendant lessons I hope my kids can take from them. &#8230; The book is a far more personal look at my childhood dreams and all the lessons I&#8217;ve learned. Putting words on paper, I&#8217;ve found, was a better way for me to share all the yearnings I have regarding my wife, children and other loved ones.</p></blockquote>
<p><strong>Thank you</strong>, Randy, for sharing these lessons with us.
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Author of this article: Andrew Dlugan<br/>
Category: <a href="http://sixminutes.dlugan.com/category/speech-critique/" title="View all posts in Speech Critiques" rel="category tag">Speech Critiques</a><br/>
Article tags: <a href="http://sixminutes.dlugan.com/tag/randy-pausch/" rel="tag">Randy Pausch</a>, <a href="http://sixminutes.dlugan.com/tag/the-last-lecture/" rel="tag">The Last Lecture</a>, <a href="http://sixminutes.dlugan.com/tag/audience-interaction/" rel="tag">audience interaction</a>, <a href="http://sixminutes.dlugan.com/tag/evaluation/" rel="tag">evaluation</a>, <a href="http://sixminutes.dlugan.com/tag/speech-closing/" rel="tag">speech closing</a>, <a href="http://sixminutes.dlugan.com/tag/speech-examples/" rel="tag">speech examples</a>, <a href="http://sixminutes.dlugan.com/tag/speech-opening/" rel="tag">speech opening</a>, <a href="http://sixminutes.dlugan.com/tag/video/" rel="tag">video</a><br/>
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		<title>How to Speak: 7 Speaking Tips from Patrick Henry Winston</title>
		<link>http://sixminutes.dlugan.com/speaking-tips-patrick-henry-winston-speak/</link>
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		<pubDate>Mon, 24 Mar 2008 20:45:29 +0000</pubDate>
		<dc:creator>Andrew Dlugan</dc:creator>
				<category><![CDATA[Speech Critiques]]></category>
		<category><![CDATA[Patrick Henry Winston]]></category>
		<category><![CDATA[audience interaction]]></category>
		<category><![CDATA[rule of three]]></category>
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		<description><![CDATA[Each year, MIT professor Patrick Henry Winston delivers an open lecture entitled How to Speak. Positive word of mouth spread over the years, and the event now draws a beyond capacity crowd with people sitting uncomfortably on steps and the floor to listen to Winston. You can learn from the master teacher from the comfort [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sixminutes.dlugan.com/wp-content/uploads/2008/03/how-to-speak-patrick-winston.jpg" border="1" alt="How to Speak Patrick Winston" hspace="7" vspace="7" width="300" height="225" align="right" />Each year, MIT professor Patrick Henry Winston delivers an open lecture entitled <a href="http://isites.harvard.edu/fs/html/icb.topic58703/winston1.html"><em>How to Speak</em></a>.</p>
<p>Positive word of mouth spread over the years, and the event now draws a <strong>beyond capacity crowd</strong> with people sitting uncomfortably on steps and the floor to listen to Winston. You can <strong>learn from the master teacher</strong> from the comfort of your web browser by <a href="http://isites.harvard.edu/fs/html/icb.topic58703/winston1.html">viewing the lecture video</a>.</p>
<p>In the 45-minute lecture, Winston delivers <strong>dozens of practical tips for speaking effectively, particularly when teaching</strong>. This article highlights seven of the best.</p>
<h2>Seven Speaking Tips from Patrick Winston</h2>
<h3>1. Use Stories and Analogies</h3>
<p>Winston explicitly advises his audience to use stories, and he does so himself.</p>
<p>One example is in the introduction. Winston skis better than gymnast Mary Lou Retton not because he is more athletic, but because he has some knowledge and he practices. This story reinforces his key message: <strong>knowledge and practice are critical to speaking success</strong>.</p>
<h3>2. Open Your Speech Strong</h3>
<p>Winston advises against a humorous opening, and instead recommends <strong>making a promise</strong> (stating your core message) and providing a <strong>speech outline</strong>.</p>
<p>He does this himself in his introduction. In addition, he opens with  a great analogy between the military and educational institutions. His first words &#8212; &#8220;<em>The uniform code of military justice states&#8230;</em>&#8221; &#8212; grab the attention of his academic audience.</p>
<h3>3. Use Rhetorical Devices</h3>
<p>Winston doesn&#8217;t explicitly advise using rhetorical devices (aside from rhetorical questions), but he provides several memorable examples.</p>
<p>For example, here is a memorable <strong>triad</strong> which invokes the <a title="How to Use the Rule of Three in Your Speeches" href="http://sixminutes.dlugan.com/rule-of-three-speeches-public-speaking/">Rule of Three</a>:</p>
<blockquote><p>Your careers will be determined largely by how well you speak, by how well you write, and by the quality of your ideas&#8230; in that order.</p></blockquote>
<p>Another memorable line uses <strong>contrast</strong> to achieve its effect:</p>
<blockquote><p>What I hope to accomplish is to transmit to you [...] something that will make the difference between a career-busting tragedy and a career-launching triumph.</p></blockquote>
<h3>4. Find Your Style</h3>
<p>Winston reveals the <em>big four</em> around which he crafts his lectures: <strong>cycle, verbal punctuation, near miss, and rhetorical questions</strong>. More importantly, he emphasizes that these are <em>his</em> big four, but every speaker needs to find their own public speaking structure.</p>
<h3>5. Use the Blackboard to Pace Your Delivery</h3>
<p>Winston gives several reasons to <strong>use the blackboard</strong> (or whiteboard or flip chart), but the most compelling reason is to pace your delivery. The act of writing or drawing <strong>introduces delays</strong> which allow your audience to catch up and absorb the information.</p>
<h3>6. Salute the Audience Rather than Thanking Them</h3>
<p>Many speakers I respect take a very strong position in the debate over whether you should thank or not thank your audience. Winston takes the position that you should not thank the audience, because doing so conveys a <strong>lack of confidence</strong> that you have just delivered something valuable. Instead, he suggests that you should salute the audience.</p>
<h3>7. Handle the Q&amp;A Skillfully</h3>
<p>Winston delivers several nuggets of advice for question and answer sessions. Be prepared to ask yourself the first question. Repeat the question so that the rest of the audience can hear it. Aim for a conversation, not a lecture. Stay in control. This advice agrees with a previous <em>Six Minutes</em> article: <a title="Leading the Perfect Q&amp;A" href="http://sixminutes.dlugan.com/leading-the-perfect-qa/">Leading the Perfect Q&amp;A</a>.</p>
<h2>More Resources on <em>How to Speak</em>&#8230;</h2>
<p>Cal Newport provides a <a href="http://calnewport.com/blog/?p=266">detailed play-by-play</a> of the 2008 Winston talk which he attended.
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<small>
Author of this article: Andrew Dlugan<br/>
Category: <a href="http://sixminutes.dlugan.com/category/speech-critique/" title="View all posts in Speech Critiques" rel="category tag">Speech Critiques</a><br/>
Article tags: <a href="http://sixminutes.dlugan.com/tag/patrick-henry-winston/" rel="tag">Patrick Henry Winston</a>, <a href="http://sixminutes.dlugan.com/tag/audience-interaction/" rel="tag">audience interaction</a>, <a href="http://sixminutes.dlugan.com/tag/rule-of-three/" rel="tag">rule of three</a>, <a href="http://sixminutes.dlugan.com/tag/speech-closing/" rel="tag">speech closing</a>, <a href="http://sixminutes.dlugan.com/tag/speech-examples/" rel="tag">speech examples</a>, <a href="http://sixminutes.dlugan.com/tag/speech-opening/" rel="tag">speech opening</a>, <a href="http://sixminutes.dlugan.com/tag/video/" rel="tag">video</a><br/>
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