You Can Learn to Present Like Steve Jobs
When Steve Jobs speaks, people listen.
Why?
- Does he use cutting-edge software to generate his slides?
- Does he hire the most expensive speech writers?
- Does he perform complex techniques that are beyond the reach of any other speaker?
No. You can easily learn these techniques and present like Steve Jobs.
In this video from bnet.com, communications coach Carmine Gallo provides an insightful synopsis of the methods that Steve Jobs uses to captivate his audience.
Summary of Speaking Tips
- Set the Theme
- Make your theme clear and consistent
- Create a headline that sets the direction for your meeting
- Provide the Outline
- Open and close each section with a clear transition
- Make is easy for your listeners to follow your story
- Demonstrate Enthusiasm
- Wow your audience
- Sell an Experience
- Make numbers and statistics meaningful
- Analogies help connect the dots for your audience
- Make it Visual
- Paint a simple picture that doesn’t overwhelm
- Give ‘em a Show
- Identify your memorable moment and build up to it
- Give your audience an added bonus to walk away with
- Rehearse, Rehearse, Rehearse
- Spend the time to rehearse
More from Carmine Gallo
If you enjoyed this analysis by Carmine Gallo, you may be interested in the Six Minutes review of his book: Fire Them Up! where he analyzes many other great business communicators.
More about Steve Jobs Speaking Style
For further analysis of Steve Jobs’ speaking techniques, check out the speech critique of his Stanford commencement address. He demonstrates his strength in a different speaking style.
This is one of many public speaking articles featured on Six Minutes.
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Kaushik Gopal — May 27th, 2008
An excellent post with regards to Project 3. Nobody does it better than Steve. As always great post.
Simon Raybould — May 29th, 2008
Hi – it’s just occurred to me as I read the opening paragraph of this post that I’m not sure I agree with you. Steve Jobs DOES use cutting edge software.
Okay, I know, that’s not the point and I’m tongue-in-cheek but it did make me think about how superior Keynote is, compared to PowerPoint.
For example, for a big, long presentation I find the slide-coming-next thing to be an absolute God-send!
S
Andrew Dlugan — May 29th, 2008
Simon:
Although you are commenting tongue-in-cheek, my main point is that the software he uses has very little to do with the quality of his presentation. Further, the software he uses is widely available to any of us.
His techniques and preparation are what set Steve Jobs apart the most.
Jason Peck — Jun 9th, 2008
I like this post, thanks a lot for doing it. What’s quite interesting is that there are some basic structural qualities to how you would prepare a speech if you were a member of Toastmasters. And then there are the elements like Jobs’ techniques and preparation that are his own.
Thanks a lot Andrew.
Cheers
Bogdan Bocse — May 13th, 2010
Steve Jobs is so successful in his speeches mainly because he’s enthusiastic about what he’s doing and what he’s talking about.
If the baseline enthusiasm about what you’re talking about is lacking, all the note-taking and the rehearsing in the world won’t make you Steve Jobs.
G Matias Mazza @mazzorca — Jun 11th, 2008
Retweeting @michaelhyatt: “You Can Learn to Present Like Steve Jobs,” a video analysis with communications coach: http://snipurl.com/2f0k4
Jim Cahill @jimcahill — Jun 13th, 2008
Hi @garymintchell – Send the instructors a link to this video analyzing Steve Jobs’ presentation style! http://twurl.nl/z0ikue
Colin McLean @colinwdmclean — Oct 22nd, 2009
RT @MarionChapsal @maxatkinson Have you read this brilliant post http://bit.ly/17Tky8 'Present like Steve Jobs' > indeed!
Spark Presentations @chiefsparkler — Oct 27th, 2009
Spark #Presentation Tip: Got a great speaker to emulate? Try Steve Jobs! http://bit.ly/17Tky8 RT @ColinWDMcLean @MarionChapsal @maxatkinson
Amanda Reid LEED AP @amandaleereid — Oct 28th, 2009
Inspiring! RT @Spark #Presentation Tip: Got a great speaker to emulate? Try Steve Jobs! http://bit.ly/17Tky8
Glossology @glossology — Mar 14th, 2011
Make a #speech like Steve Jobs: http://bit.ly/bxXHqs
#Speaking Secrets of World Famous Business Leaders: http://bit.ly/cirWLA
♥Aline Hanle♥ @catalyst303 — Jul 14th, 2011
You Can Learn to Present Like Steve Jobs | http://bit.ly/qU5s7z | #SpeakerSpecial @SteveJobs
marcus moore @jrceos — Nov 5th, 2011
You Can Learn to Present Like Steve Jobs http://t.co/u1i2WlzU via @6minutes
Chris Gallagher @gallagherpreach — Nov 7th, 2011
You Can Learn to Present Like Steve Jobs http://t.co/v7DzbpmJ via @6minutes
Justin Follin @justinfollin — Nov 10th, 2011
#publicspeaking I like this one a lot. Learn to present like #SteveJobs http://t.co/Ym4yetM0
little marcus moore @jrceos — Jan 16th, 2012
You Can Learn to Present Like Steve Jobs #jrCEOs http://t.co/zS5nCX5n… via @6minutes
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